6 Scandinavian clothing brands that will upgrade your wardrobe in an instant

These are the Scandinavian clothing brands you need to know about

Ulrika Fohgelberg Norden wearing white wool skirt and sweater and Elin Alemdar wearing all black outfit outside StyleIn during Stockholm fashion week Spring/Summer 2022 on September 01, 2021 in Stockholm, Sweden.
(Image credit: Getty Images)

These clothing brands epitomize everything we love about Scandinavian fashion, featuring staple wardrobe items and pieces with playful touches. Scandinavian women are known for their effortlessly cool style and it’s easy to inject some of that nonchalant aesthetic into your own wardrobe.

Whether you’re after muted tees and sweaters for your capsule wardrobe or one of the best midi dresses for a head-turning look, these Scandinavian clothing brands will give any outfit added edge. Comfort is a running theme in Scandi style with billowy dresses, wide-leg trousers, and oversized silhouettes—which could explain its recent popularity in our post-lockdown world.

Not as polished as French clothing brands or as flamboyant as Italian clothing brands, Scandi style's appeal lies in its effortlessness. These are clothes that will make everyday dressing a breeze. Street style snaps from Copenhagen Fashion Week demonstrate that Scandi style is a cool-girl staple. With a strong focus on wardrobe basics, many Scandi brands champion a slow fashion approach making them amongst the best sustainable fashion brands, too.

The best Scandi fashion brands to browse

The best Scandi fashion brands as chosen by our fashion editors

Some Scandi brands, such as H&M, are household names. Then there are insider favourites like Ganni, plus plenty of lesser known brands that are worth putting on your radar.

1. & Other Stories

Scandinavian clothing brands & Other Stories models

(Image credit: & Other Stories)

One of the most recognizable brands on the list, we couldn’t resist throwing this iconic brand into our round-up. At the more affordable end of the scale, & Other Stories is the Scandi equivalent of brands like Zara. With design studios in Paris, Stockholm, and Los Angeles, it takes inspiration from all three cities infusing the pared-back Scandi style with a carefree LA attitude and a dose of Parisian flair. 

Fashion editor's picks…


& Other Stories Buttoned Wrap Mini Skirt, RRP: $89/£75 | Sizes: US 0-12/UK 4-16

Mini skirts are one of the biggest fashion trends for 2022 and the classic check print on this gives it serious longevity. Add tights for extra coverage and tuck in a cute knit to show off your waist.


& Other Stories Half-Zip Sweater, RRP: $129/£95 | Sizes: XS-L

Half-zip knits are very cool this season. Add some stripes and you’ve got a classic piece you’ll love forever. Team with tapered trousers for a pulled-together weekend look.


& Other Stories Peter Pan Collar Shirt, RRP: $89/£65 | Sizes: US 0-12/UK 4-16

A denim shirt is a wardrobe staple and the Peter Pan collar on this one gives it a preppy spin. Double-up and wear with your favourite jeans—opt for black denim or ecru.

2. Baum und Pferdgarten

Scandinavian clothing brands Baum und Pferdgarten models

(Image credit: Baum und Pferdgarten)

Founded by two friends Rikke Baumgarten and Helle Hestehave in 1999, Baum und Pferdgarten fuses the two women’s distinctive styles. The brand blends masculine tailoring with playful textures. Expect fluid dresses in vibrant hues, feminine frills, and sporty jackets—all guaranteed to get you noticed.

Fashion editor's picks…


Baum und Pferdgarten Atlanta dress, RRP: $259/£199 | Sizes: US 2-10/UK 6-14

This printed midi dress packs a punch. With voluminous sleeves and a sunny hue, it has a flattering empire waistline and it’s made from partly-recycled polyester too.


Baum und Pferdgarten Sirella Skirt, RRP: $309/£249 | Sizes: US 4-8/UK 8-12

This frilly skirt can be styled with a sporty jacket to give it that Scandi stamp. But it's just as easy to dress up in: wear with a silky cami and a blazer for a chic evening look.


Baum und Pferdgarten Ciaba Top, RRP: $199/£159 | Sizes: XS-M

Collared knits are having a moment so tap into the trend with this cute polo top. The ribbed texture and metallic finish add interest.

3. Flippa K

Scandinavian clothing brands Flippa K models

(Image credit: Flippa K)

If you’re on a mission to build a minimalist wardrobe, then Flippa K is for you. Founded in 1993 by Flippa Knutsson, the brand emphasizes elevated basics, nodding towards 90s minimalism. With versatility and longevity at the forefront, Flippa K is a one-stop shop for your future classics from the best blazers to cozy sweaters, all in a neutral color palette.

Fashion editor's picks…


Flippa K Davina Blazer, RRP: $610/£410 | Sizes: XS-L

This high-quality blazer will go with everything and last a lifetime. Crafted from responsible wool, it’s fully lined and won't itch, and the oversized fit works well for the laidback Scandi look.


Flippa K Sandra Skirt, RRP: $260/£180 | Sizes: XS-L

A wardrobe staple, this pleated midi skirt is flattering and feminine. The elasticated waistband keeps it comfy for all-day wear. Team with a tucked-in tee or a blouse to show off the waist.


Flippa K Betty Sweater, RRP: $235/£160 | Sizes: XS-L

A blend of organic cotton and silk, this sweater feels delightfully soft and luxurious. It has an oversized fit and comes in ivory and navy.

4. Ganni

Scandinavian clothing brands Ganni models

(Image credit: Ganni)

Who doesn’t want to be a #Gannigirl? Arguably one of the coolest brands out there, Ganni fans include Dakota Johnson and Beyoncé. Husband and wife duo Ditte and Nicolaj Reffstrup run the brand and have transformed it from a small cashmere label to an internationally-recognized label and the place to go for breezy dresses, cocktail cardigans, and the best winter boots. The prices hit that sweet spot between high-street and designer, making it both affordable and luxe-looking. 

Fashion editor's picks…


Ganni Sparkle Knit Wavy Collar Cardigan, RRP: $495/£375 | Sizes: US 0-10/ UK 4-14

How adorable is this knit? It has everything from balloon sleeves to a statement collar and a sparkle-wool blend. The perfect dressy jumper to wear on date night.


Ganni Seersucker Check Ruffle Collar Midi Wrap Dress, RRP: $325/£225 | Sizes: XXS-XL

A Ganni classic, this check seersucker dress will also be a hit in your wardrobe. It has the brand's signature Peter Pan collar and a flattering wrap design. Team with stompy boots for the head-to-toe Ganni look.


Ganni Loafers, RRP: $395/£275

Square-toe loafers are one of the big shoe trends for 2022 so get on board with this stylish pair. The sky-blue hue gives it a Spring-like edge, guaranteed to lift any look.

5. Rotate Birger Christensen

Scandinavian clothing brands Rotate Birger Christensen model

(Image credit: Rotate Birger Christensen)

Scandi style isn’t just about minimalism and Rotate Birger Christensen is here to prove it. Created by influencers Jeanette Madsen and Thora Valdimarsdottir in partnership with Danish brand Birger Christensen, Rotate is unapologetically glamorous. There are eighties-inspired shoulder pads, shiny metallics, and sequin textures: the ultimate ‘going out out’ wardrobe.

Fashion editor's picks…


Rotate Birger Christensen Noon Dress Blue, RRP: $390.50/£310.50 | Sizes: US 0-10/UK 4-14

Stop the search, this may be the perfect party dress. With dramatic puff sleeves, an open back and a sweet polka-dot print, this ticks all the boxes. Wear with simple black sandals and let the dress command attention.


Rotate Birger Christensen Sirin Dress Rose, RRP: $437.36/£347.76 | Sizes: US 0-10/UK 

Another knockout dress for when the wedding invites roll in. This stunning sequin frock has voluminous sleeves and flattering ruched detail at the waist.


Rotate Birger Christensen Fox Blazer Yellow Pear, RRP: $343.64/£273.24 | Sizes: US 0-10/UK 

If dresses aren’t your thing, then Rotate Birger Christensen's statement two-pieces are worth a look. This boxy blazer can be layered over a simple tee and jeans or paired with matching trousers for a bolder look.

6. Samsøe and Samsøe

Samsøe and Samsøe

(Image credit: Samsøe and Samsøe)

Launched in Copenhagen by two brothers back in 1993, Samsøe and Samsøe started with jewelry. A few years later it expanded to clothes, footwear, and accessories and is now an international fashion powerhouse, stocked at Nordstrom and Selfridges. Its Scandinavian heritage still dominates, with sleek easy-to-wear separates and subtle nods to catwalk trends.  

Fashion editor's picks…


Samsøe and Samsøe Annmari dress, RRP: £170 | Sizes: XXS-XL

A relaxed-fit dress is one of the key elements of a Scandi wardrobe and the vibrant pink hue puts this beauty high on the fashion agenda. It has a lined body and sheer sleeves making for an elegant finish. Wear with sporty sliders or your best white trainers


Samsøe and Samsøe Rebecca Jeans, RRP: £130 | Sizes: 24-30W

When it comes to jeans, go wide or go home. These are serious leg-lengtheners, sitting high on the waist. The pale blue wash gives them a vintage vibe and they are crafted from 100% organic cotton.


Samsøe and Samsøe Gitta Crew Neck, RRP: £100 | Sizes: XXS-XL

This easy-fit sweatshirt has a classic crew neck with the Samsøe and Samsøe logo on the front. A key player in your loungewear wardrobe, wear with joggers or a pleated skirt for a sports-luxe look.

Charlie is the Acting Deputy Fashion Editor across multiple women’s magazines and also a freelance fashion, beauty and lifestyle editor. 

She bagged her first magazine job in 2009 and has previously written for titles including Woman & Home, Closer and Dare. Over the years Charlie has embraced anything that was thrown at her from styling celebrities to testing out the best jeans on the high street to writing about must-have beauty buys. 

With a weakness for a printed midi dress, Charlie is on a mission to shop more sustainably and loves finding new ethical brands and second-hand buys.