Prime Day clothing deals – our fashion editor admits she underestimated Amazon’s offering

  • We earn a commission for products purchased through some links in this article.
  • I’m not proud of it, but when it comes to fashion, I can be a bit of a snob. It comes with the territory of being a fashion editor.

    I’m very quick to turn my nose up at a new trend or brand. And I know which shops I can guarantee to find something I like in, and which ones will leave me feeling uninspired. However, I’m a self-confessed shopaholic too, so I’ll merrily lose hours trawling the internet in search of a particular coveted wardrobe piece. Therefore it’s no surprise I couldn’t resist a peak at the best Amazon Prime Day deals… But honestly, I didn’t expect to stumble across any Prime Day clothing deals I was actually interested in…

    But I was wrong and I feel silly now. Who can blame me though? Amazon is a brand I’ve always associated with speedily-delivered tech and books, it wasn’t on my go-to list when it came to style and lovely fashion. But, if today’s Amazon Prime clothing discounts are anything to go by, it looks like I’ve been missing a trick.

    Alongside their own brand pieces, Amazon are home to instantly recognisable, big-name brands like Armani Exchange, Joules and Levi’s – often at seriously discounted prices.

    Their Prime Day promotions are running until 14th October, so there’s never been a better time to take a chance on their fashion offering. To take the bulk out of your browsing, I’ve rounded up my top Prime Day clothing deals for your viewing pleasure, with everything from chic watches to classic swimwear…

    The best Amazon Prime Day clothing deals: quick links

    Prime Day clothing deals: quick links

    1. Armani Exchange Women’s Pleated Dress – £83.02 – Available now!
    2. Find. Women’s Tartan City Coat £25.80 – Available now!
    3. Helly Hansen Women’s Welsey Insulated Waterproof Coat£126 – Available now!
    4. Find. Women’s Long Belted Coat£53.83 – Available now!
    5. Find. Women’s Tiger Jumper£11.28 – Available now!
    6. Wrangler Women’s Retro Jacket£24.90 – Available now!
    7. KRISP Women Runched Knot Front Long Sleeve V Neck Dress£16.44 – Available now!
    8. Zoggs Women’s Wrap Front Eco Fabric Swimsuit with Tummy Control£24.04 – Available now!
    9. Levi’s Women’s Essential Western Blouse£18.34 – Available now!
    10. Wonderbra Women’s Ultimate Strapless Bra£25 – Available now!
    11. Regatta Women’s Parmenia Insulated Quilted Lined Jacket With Fold Down Hood£36.99 – Available now!
    12. Calvin Klein Underwear Women’s T-Shirt Bra£22.64 – Available now!
    13. Speedo Women’s Boomstar Splice Flyback Swimming Costume£22.99 – Available now!

    Prime Day accessories deals: quick links

    1. Mandarina Duck Women’s Athena Backpack – £167.91 – Available now!
    2. Samsonite S’Cure Spinner L Suitcase in Dark Blue£87 – Available now!
    3. Joules Women’s Welly Print Rain Boot £34.97 – Available now!
    4. LongBay Ladies’ Fluffy Faux Fur Open Toe House Slipper  – £13.50 – Available now!
    5. PUMA Women’s Nuage Run Cage Sneaker£32.51 – Available now!
    6. Fiorelli Women’s Aria Steel Backpack – £30 Available now!

    Prime day jewelry deals: quick links

    1. Carissima 9ct Yellow Gold Charm Bracelet – £449.25Available now!
    2. Fossil Women’s Gen 5 Julianna Touchscreen Smartwatch£189 – Available now!
    3. Michael Kors Women’s Analogue Quartz Watch With Stainless Steel Strap£69 – Available now!
    4. Carissima 9ct Yellow Gold Diamond Set Heart T-Bar Chain Necklace – £288 – Available now!
    5. Pandora Women’s Heart Bracelet £38 – Available now!
    6. Carissima 9ct Yellow Gold Diamond with Pink and Green Tourmaline Flower Drop Earrings£264 – Available now!
    7. Swarovski Women’s Symbolic Stud Pierced Hoop Earrings £44 – Available now!
    8. Carissima 9ct 2 Colour Gold Knit Y Shaped Necklace – £154.20 – Available now!

    The best Amazon Prime Day clothing, jewelry and accessories deals to shop now

    Best Amazon Prime Day Jewelry Deals

    Fossil Women’s Gen 5 Julianna Touchscreen Smartwatch – was £278, now £189 (Save £90!)

    If you weren’t sold on the gorgeous rose gold casing alone, what if we told you this smartwatch could monitor your fitness, track your heart rate and show you your message notifications?

    VIEW NOW: Fossil Women’s Gen 5 Julianna Touchscreen Smartwatch, £189, Amazon

    Carissima 9ct Yellow Gold Diamond Set Heart T-Bar Chain Necklace – was £384, now £288 – Available now! (Save £96!)

    The beauty of this romantic heart-shaped necklace is in it’s simplicity, meaning it’ll go with almost anything in your wardrobe. A small but sparkling diamond is the perfect finishing touch.

    VIEW NOW: Carissima 9ct Yellow Gold Diamond Set Heart T-Bar Chain Necklace, £288, Amazon

    Swarovski Women’s Symbolic Stud Pierced Hoop Earrings – was £63.20, now £44, Amazon (Save £19.20!)

     

    I’ve always been a sucker for a statement earring, and these rose gold beauties have just shot right to the top of my wishlist. Offering a choice of two looks in one, they can be worn with or without the dangly star charms. I’ll be wearing mine with a V-neckline and high ponytail to really show them off.

    VIEW NOW: Swarovski Women’s Symbolic Stud Pierced Hoop Earrings, £44, Amazon

    Carissima 9ct Yellow Gold Charm Bracelet – was £599, now £449.25 (Save £149.75!)

    A gorgeous gift for a loved one (or yourself!) this quality gold charm bracelet has been designed to reflect the beauty and romance of Italy. Belissimo!

    VIEW NOW: Carissima 9ct Yellow Gold Charm Bracelet, £449.25

    Michael Kors Women’s Analogue Quartz Watch With Stainless Steel Strap – was £219, now £69 (Save £150!)

     

    Sleek and modern, this gold-toned watch will go with every outfit in your wardrobe. The shape might be simple, but the crystal-encrusted sub-dial adds just enough glitz. This is one of the best Amazon Prime Day fashion deals I’ve spotted so far, so can’t imagine it will stick around for long. Smart watches more your thing? We’ve picked out the very best Michael Kors ones here.

    VIEW NOW: Michael Kors Women’s Analogue Quartz Watch With Stainless Steel Strap, £69, Amazon

    Carissima 9ct Yellow Gold Diamond with Pink and Green Tourmaline Flower Drop Earrings – was £352, now £264, Amazon

    Featuring pink and green tourmaline alongiside quality diamonds, these might just be the prettiest earrings we’ve ever clapped eyes on. They come presented in a beautiful box too – perfect for gifting.

    VIEW NOW: Carissima 9ct Yellow Gold Diamond with Pink and Green Tourmaline Flower Drop Earrings, £264, Amazon

    Pandora Women’s Heart Bracelet – was £55, now £38, Amazon (Save £17!)

     

    A gorgeous gift for yourself or a loved one, the beauty of a Pandora bracelet is that they can be personalised with your own unique choice of charms. Sterling silver will never date, making this a timeless piece. The only drawback is this doesn’t come in a Pandora box, so you’ll need to buy one separately.

    VIEW NOW: Pandora Women’s Heart Bracelet, £38, Amazon

    Carissima 9ct 2 Colour Gold Knit Y Shaped Necklace – was £206, now £154.50 (save £51.20)

    Mixing metals in the chicest way possible, this necklace lets you enjoy the best of both world’s with yellow and white gold. A great gift for the indecisive!

    VIEW NOW: Carissima 9ct 2 Colour Gold Knit Y Shaped Necklace, £154.50, Amazon

    Best Amazon Prime Day clothing deals

    Armani Exchange Women’s Pleated Dress – was £159.05, now £82.02, Amazon (Save £76.03!)

    An Armani dress for less than £100? That’s not something we see very often. Wear for daytime with ankle boots and tights, or for evening with colourful courts and statement clutch.

    VIEW NOW: Armani Exchange Women’s Pleated Dress, £82.02, Amazon

    Find. Women’s Tartan City Coat – was £74.49, now £25.80, Amazon

    Checks are always on trend, and this red number will liven up even the simplest of outfits. You can’t argue with that bargain price either…

    VIEW NOW: Find. Women’s Tartan City Coat, £25.80, Amazon

    Helly Hansen Women’s Welsey Insulated Waterproof Coat – was £180, now £126 (Save £54!)

    Keeping you cosy whatever the forecast, this functional coat is both insulated and completely waterproof. Wear open on warmer days, or wrapped and buttoned up during the depths of winter.

    VIEW NOW: Helly Hansen Women’s Welsey Insulated Waterproof Coat, £126, Amazon

    Find. Women’s Long Belted Coat – was £78.45, now £54.83

    The socially-acceptable equivalent of wearing your dressing gown outside, this cosy wrap coat will keep you both warm and stylish. Choose from black, green, grey or navy.

    VIEW NOW: Find. Women’s Long Belted Coat, £54.83, Amazon

    Levi’s Women’s Essential Western Blouse – was £65, now £18.34, Amazon (Save £45.66!)

     

    Levi’s are in a league of their own when it comes to denim, and it’s not just their jeans that are worth investing in. This super soft shirt can be worn buttoned up with skirts or worn open for a more relaxed feel.

    VIEW NOW: Levi’s Women’s Essential Western Blouse, £18.34, Amazon

    Find. Women’s Tiger Jumper – was £35.64, now £11.28 (Save £24!)

    A fresh take on classic leopard skin, this fun tiger print jumper is sure to get you noticed for all the right reasons. Let yours take centre-stage by teaming with an all-black outfit, or clash your prints for a unique look.

    VIEW NOW: Find. Women’s Tiger Jumper, £11.28, Amazon

    KRISP Women Runched Knot Front Long Sleeve V Neck Dress – was £23.14, now £16.44

    It’s not often you can bag a dress with change from £20, and this gorgeous V-neck number is giving us serious Kate Middleton engagement vibes. Dress yours down over a black rollneck and boots or max out on glam with lashings of sparkle.

    VIEW NOW: KRISP Women Runched Knot Front Long Sleeve V Neck Dress, £16.44, Amazon

    Wonderbra Women’s Ultimate Strapless Bra – was £40, now £25, Amazon (Save £15!)

    Looking for a strapless bra that won’t inch down your back as the minutes tick by? Wonderbra’s budge-free bra guarantees spill-proof security from day to dancefloor. It’s all thanks to the patented silicone dots that pepper the straps, as well as the innovative ‘hand support’ design which holds your bust in place.  Prices and stock levels vary depending on the colour you choose, so shop pronto to avoid disappointment.

    VIEW NOW: Wonderbra Women’s Ultimate Strapless Bra, £25, Amazon

    Zoggs Women’s Wrap Front Eco Fabric Swimsuit with Tummy Control – was £36.77, now £24.04 (Save £12.73!)

    Stocking up on swimwear in the colder months might seem silly, but it’s the best way to save your hard-earned cash. This Zoggs number is a confidence-boost in clothing form, working to boost your bust, smooch your stomach and even make your bum look perkier – what more could we want?

    VIEW NOW: Zoggs Women’s Wrap Front Eco Fabric Swimsuit with Tummy Control, £24.04, Amazon

    Wrangler Women’s Retro Jacket – was £64.23, now £24.90 (Save £39.53!)

    An oldie but a goodie, a denim jacket will always work hard in your wardrobe. This one is not only an absolute bargain, but super stylish too thanks to the true blue shade and vintage-inspired yellow contrast stitching. Wear over chunky knitwear now, and drape over a linen dress when summer evenings roll back around.

    VIEW NOW: Wrangler Women’s Retro Jacket, £24.90, Amazon

    Regatta Women’s Parmenia Insulated Quilted Lined Jacket With Fold Down Hood – was £52.39, now £36.99, Amazon (Save £15.40!)

     

    Spring’s lockdown has turned even the most outdoor-adverse into adventurers, so it makes sense to have a jacket to suit your mindset. This snuggly quilted number is guaranteed to keep you warm on even the chilliest days. It’s water repellent too, protecting you from downpours. The faux fur lined hood is a thoughtful touch.

    VIEW NOW: Regatta Women’s Parmenia Insulated Quilted Lined Jacket with Fold Down Hood, £36.99, Amazon

    Speedo Women’s Boomstar Splice Flyback Swimming Costume – was £35, now £22.99, Amazon (Save £12.01!)

     

    Summer might feel a long way away, but shopping out of season always rewards you with the very best bargains. One for sporty types, this flyback swimsuit offers full flexibility of movement whatever stroke you’re doing. Quality you can trust, the chlorine-resistant fabric will stand the test of time with no fading or stretching.

    VIEW NOW: Speedo Women’s Boomstar Splice Flyback Swimming Costume, £22.99, Amazon

    Calvin Klein Underwear Women’s T-Shirt Bra – was £32.34, now £22.64, Amazon (Save £9.70!)

     

    An often under-rated purchase, a t-shirt bra will work hard in your wardrobe. Use yours to create smooth lines beneath form-fitting clothes. This super soft cotton number from Calvin Klein is a worthwhile investment, keeping you comfy in all weathers.

    VIEW NOW: Calvin Klein Underwear Women’s T-shirt Bra, £22.64, Amazon

    Best Amazon Prime Day accessories deals

     Mandarina Duck Women’s Athena Backpack – was £213.10, now £167.91 (save £45.19)

    Made from two different leather textures, the top half is shiny smooth, with the bottom nice and grainy. Big enough to store all your day-to-day essentials, adjust the shoulder straps to ensure a comfortable fit. The external pocket is handy for easy acess too.

    VIEW NOW: Mandarina Duck Women’s Athena Backpack, £167.91, Amazon

    Samsonite S’Cure Spinner L Suitcase in Dark Blue – was £205, now £87 (Save £118!)

    Big enough to pack for the whole family for a long weekend, or one person for a two week trip, this bargain suitcase will quickly earn back it’s cost-per-use. Smooth double wheels help you glide from A to B, while the three-point locking system provides peace of mind. With more than 50% off the RRP, we don’t see deals this good on designer suitcases very often, so move fast to avoid missing out.

    VIEW NOW: Samsonite S’Cure Spinner L Suitcase in Dark Blue, £87, Amazon

    Joules Women’s Welly Print Rain Boot – was £49.95, now £34.97, Amazon

    A stylish addition to any muddy weekend or countryside walks, Joules wellies are as durable as they are easy on the eye. This navy floral print is our top pick, putting a fashion-forward spin on your classic wellingtons. Find out why our fashion editor is telling all her friends to buy a pair here.

    VIEW NOW: Joules Women’s Welly Print Rain Boot, £34.97, Amazon

    LongBay Ladies’ Fluffy Faux Fur Open Toe House Slipper – was £16.99, now £13.59

    If there’s one thing we all need right now, it’s a pair of snuggly slippers. With 20% off the RRP, this might not be the biggest saving of the Prime Day clothing deals, but it’ll certianly be the one you wear the most. We’re seeing a slipper sell-outs across a lot of retailers as we approach winter, so stock-up pronto.

    VIEW NOW: LongBay Ladies’ Fluffy Faux Fur Open Toe House Slipper, £13.59, Amazon

    PUMA Women’s Nuage Run Cage Sneaker – was £54.65, now £32.51, Amazon (Save £22.14!)

    If you took up running in lockdown, you’ll know just how important it is to have a good pair of trainers in your arsenal. Thanks to the streamlined shape and colour-pop design, these manage to be both fashionable and functional. The built in sockliner and spongy foam sole work in tandem to put a spring in your step. Wear yours with plain black activewear to the gym, swapping for jeans and a chunky knit during the day.

    VIEW NOW: PUMA Women’s Nuage Run Cage Sneaker, £32.51, Amazon

    Fiorelli Women’s Aria Steel Backpack – was £65, now £30, Amazon (Save £35!)

     

    The perfect bag for everyday use, the stratch and water resistant material means there’s no chance of marks. Carry by the handy top handle if you’re in a hurry, and don’t forget to adjust the shoulder straps for the perfect fit. Not sold on the grey? There are pretty pastel pink, cute polka dot and floral options to choose from too.

    VIEW NOW: Fiorelli Women’s Aria Steel Backpack, £30, Amazon

    Happy shopping!

    Latest Stories

    NAV BUG FIX