Let's face it, Amazon Prime Day can be a little overwhelming, to say the least. This year, you have four days to make the most of the discounts available, but where to start? I spend untold amounts of time shopping online, and whilst Amazon might not be your go-to for fashion yet, you just need to know where to look.
With a focus on curating a summer capsule wardrobe in mind, you might be tempted by some of the big-name brands on offer, like Levi's, Birkenstock and Spanx. But Amazon is also the place to go for impressive designer lookalikes, plus the tools you need to ensure the clothes you already have look their best.
I'm a big one for investing in anti-trend pieces that will work hard in my wardrobe, so I've compiled a list of twelve items you should be taking to the checkout. My pro tips for shopping for fashion on Amazon? Filters will be your friend...
Shop editor-approved fashion essentials
The search for the best white trainers ends here, with adidas' signature three stripes. They're now a whopping 33% off, so don't expect these to still be in stock tomorrow. You won't regret stocking up on a good pair of trainers on Amazon Prime Day, since they'll work with every outfit in your wardrobe. Thank me later!
Finding the best jeans for your body type isn't an easy task, but my top recommendation will always be Levi's Ribcage jeans. You have to try them to believe quite how flattering they are, and once you're sold, you won't look back. This is the ideal blue wash, and they're smart enough to be a key component of your summer outfits for work. One reviewer wrote: "I’ve been buying Levi’s jeans from Amazon and they’ve been the best prices I can find on the internet."
For fashion on Amazon, The Drop is the place to go. Focussing on pared-back basics, Amazon's own label partners with influencers to design limited edition collections, which tend to have a very Mango or Zara feel to them. This knitted linen dress is one of my favourite pieces currently online. The fabric is so stretchy and comfortable, and the chevron stripe is very chic. I've been looking for a dress like this for a while now, but they're at least twice the price elsewhere.
I've never really been much of a flip-flop gal until now. These are Jennifer Aniston-approved, and they're flip-flops, but not as you know them. They mould to your feet, and the arch support is worth every penny. Keep an eye out for my full review, coming soon.
One of the best handbags on Amazon at the moment, I've received a lot of compliments already on this bag. It would be perfect to wear with your best wedding guest dresses or if you're lucky enough to be heading to the Wimbledon finals this weekend.
This fabric shaver completely revolutionised my wardrobe when I bought it, and I've been recommending it to woman&home readers ever since. It gently removes pilling from knitwear, coats and any fabric where bobbles build up. It's gentle on cashmere, so you can feel confident in spending a bit more on cosy jumpers. It's also surprisingly satisfying to do!
Now I know a lot of people snap up the Sinophant leggings on Amazon Prime Day, and for a little under £8, I can't blame you. However, these Spanx seamless leggings will really last. I wear them for everything from running errands to practising yoga, and they make you feel sculpted without the intensity of Spanx's shapewear.
These are an Amazon bestseller, and as something of a sandals connoisseur, I can tell you nobody will be able to guess these are from Amazon. Gladiator sandals are huge news for summer, and these will work with everything from linen trousers to your best summer dresses.
Fashion Director Paula Moore recommended these Bottega Veneta-esque beauties to me, and I haven't stopped thinking about them ever since. The gold detailing at the ends of the arms is almost like little earrings - talk about getting more for your money!
Radley London bag deals were top of my list when Amazon Prime Day prices kicked in on Tuesday. You can always find some incredible discounts on beautiful bags - can you believe this one is 69% off? You don't always see classic colours like black on sale, so snap this up pronto.
I couldn't go without telling you about Shapermint. I recently got my hands on this bra, and it's super supportive without the need for underwire. Music to my ears! It's available in sizes Small to XL, and one glowing review says: "My 2nd purchase! Absolutely love this bra the comfort is unreal you literally don’t know you a got a bra on."
This polka dot piece gets 10/10 from me. The fit, the fabric, everything. Polka dots are a big trend this summer, so it's an affordable, wearable way to buy into the trend.
I've seen this bag everywhere, and I can confirm it's really good in person. This is an occasion piece rather than a roomy bag, and for me, the tan colour is spot on. I've got some shoes that match perfectly!
Last time I recommended this, it was £99 on Amazon, so I promise £63 is an amazing price. Another tool that transformed the way I wear my clothes, if you're going to a wedding abroad, this is a non-negotiable. Crinkled clothes can really ruin your look, and this easy-to-use bit of kit is quicker than ironing and kinder to delicate pieces. I've had this for a few years now, and it's never let me down.
I'm really impressed with these. When they arrived I thought they were too small on the waist and too long in the leg, but they're the most perfect-fitting jeans I've found in a while! The fabric is really soft and the silhouette feels fresh for 2025.
The shopping event runs from 8th to 11th July and it's exclusively for Prime members. There are some amazing bargains to make the most of - I've barely even scratched the surface with my list of must-haves!
You've probably already got a wish list of household items and tech, but don't make the mistake of forgetting fashion.
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