10 seriously good makeup tips for older women

As we age, our beauty habits tend to change. But getting older does not mean you can't still have gorgeous makeup.

With a lot of makeup products and tips out there, it can be tough to know what is the best makeup for older women. For example: What’s the best foundation to use on mature skin? Is kohl eyeliner still acceptable? What about eyebrows? It can feel like an minefield.

Thankfully, though, seriously chic 50-something beauty addict Elizabeth Ross is here to share her best tips on how to wear makeup well when you’re no longer in your 20s or 30s. Because she’s a woman who knows.

1. Always use an eye cream day and night, even if you didn’t use one when you were younger. They are essential in promoting brightness and delaying lines and wrinkles.

makeup for older women

2 . A good quality primer will help your foundation base stay on top of your skin, rather than sink into any lines.

3. If you wear lipstick, use a primer and a lip liner that is the same shade as the lipstick – this will prevent any lipstick bleed into the fine vertical lines above and below your lips.

makeup for older women

4. Even if you never wear eyeshadow, use a lid primer to ‘blur’ those pesky eye creases and use waterproof mascara every day no matter what the weather; both of these tips will prevent mascara dots appearing on your eyebrow area.

5. Eyebrows can often become sparse with age; ensure you use an eyebrow pencil no more that a couple of shades darker than your hair colour. Talking of hair, always go lighter as you get older. Alternatively, consider getting them tattooed!

6. When thinking about makeup for older women, it is important not to use a matte foundation base: this will result in a ‘flat’ powdered look that even Barbara Cartland could not pull off with any degree of success. Choose a moisturising base for a more natural, slightly dewy look.

7. Never wear highlighter on your brow bone, especially if your eyelids have already begun to move south – no point drawing attention to them!

8. If you are lucky enough to have deep set eyes, use eyeliner on your eyelids only, close to your lashes. However, if you are not so blessed and your eyelids disappear when your eyes are open, then use eyeliner on the waterline and outer corners only. This will help to enhance your eye shape without drawing attention to your lack in the lid department.

9. Do not be tempted to contour! Use a sweep of bronzer, or a cream blush for a pop of colour.

makeup for older women

10. Most importantly – wear SPF! Wear high factor suncream, or invest in a foundation with at least SPF 20, to prevent wrinkles and even more crucially, skin cancer.