9 Australian clothing brands that deserve your attention

Have a browse of these Australian clothing brands that will sort your summer style

two models wearing fashionable Australian clothing brands by the sea
(Image credit: Getty Images)

There’s something about Australian clothing brands that makes us feel instantly cool. Perhaps it's the idyllic visions of sun, sea, sand and permanent tans, or that they epitomize a dreamy laidback lifestyle that feels far removed from the daily grind. 

Either way, over the past five years we've seen a big influx of Australian clothing brands making waves on the international fashion scene. With global shipping options, there's never been a better time to inject your capsule wardrobe with a little bit of sunshine. 

When it comes to major Australian clothing brands of note, perhaps the hottest right now is luxury label, Zimmermann. Famous for its colorful feminine designs, they storm the runway each season at New York Fashion Week and count the likes of Beyoncé, Katie Holmes and Laura Dern as fans. But if you don't have an A-lister budget, have no fear, like the top French clothing brands, there is more to the country's fashion scene than runway-ready designers. With some of the best sustainable brands, Australia's fashion scene is taking on some of the most fashionable destinations in the world. 

While you might turn to American clothing brands for a great high low mix, British clothing brands for modern tailoring, or Scandinavian clothing brands for minimalism, Australian clothing brands have become synonymous with lightweight separates, relaxed fits, and pared-back summer staples. With a huge focus on eco-friendly fabrics and ethical manufacturing they're well worth checking out. 

The best Australian clothing brands to browse

The best Australian clothing brands as chosen by our fashion editors

Whether you're after stylish beachwear or relaxed separates, these are some of the best Australian clothing brands that ship to the US and the UK.

1. Aje

Models wear Australian clothing brand Aje

(Image credit: Aje)

If it’s feminine designs with a high-end edge you’re after, Aje is the label for you. Founded by best friends Adrian Norris and Edwina Forest in 2008, the pair combine their love of art and sculpture into their creations making for seriously striking pieces. We love the bold looks that are a mix of “raw beauty, tough femininity, and effortless cool.” 

If you're wondering what to wear to a wedding this summer, Aje is an ideal place for special occasion dresses that are guaranteed to get you noticed as well as voluminous bottoms and structured tops that will look super chic with your best sandals. With an in-house design studio, the team are experts at their craft so you can rest assured any piece you own will be made with care and passion. 

Fashion editor's picks...

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Aje romance ruffle shoulder cami 

RRP: $195 / £147 | Sizes: 4-16

A tiered top like this one turns any summer outfit into a showstopper. The lightweight cotton number also comes in white so it’s worth stocking up if you love this look. Wear with streamlined bottoms to let the top be the star of your outfit. 


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Aje drift puff sleeve mini dress

RRP: $395 / £298 | Sizes: 4-16

This floral puff sleeve mini dress is classic in print and modern in shape. The voluminous sleeves are perfect if you’re conscious of your upper arms while the open back has a band across that is still thick enough to wear your best bra (opens in new tab). Hurrah!


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Aje bellagio wide leg pant

RRP: $295 / £223 | Sizes: 4-16

We can’t stress enough how much we love wide-leg trousers. Flattering and chic, this pair cinches in the waist while skimming over thighs and bum. Wear with heels or sandals for a luxe look.


2. Bassike

Models wearing Australian clothing brand Bassike

(Image credit: Bassike)

Pronounced ‘basic’, friends Deborah Sams and Mary Lou Ryan set out to create easy-to-wear wardrobe essentials in 2006 that work seamlessly with your existing pieces. And the pair have nailed it. Beginning with organic jersey t-shirts, the brand now relies on quality items that will really last. Smock frocks, joggers or tank tops in loose fits make up the backbone of the brand that you can pair with more trend-led separates in your closet. Its flat sandals are seriously good if you’re looking for chunky sliders that epitomize that nonchalant beach aesthetic. Headquartered in Sydney’s northern beaches, the label’s ethos is also to have respect for the planet. Sustainable manufacturing is at its heart while 95% of its garments are made in Australia, too. 

Fashion editor's picks...

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Bassike stripe slouch heritage t-shirt

RRP: $165 / £95 | Sizes: XS-XL

This brand really does do the basics well. This bold striped t-shirt is cut to a slouchy fit for that casual feel and comes with an asymmetric hem for a modern touch. Keep your bottom half streamlined to balance proportions and let the breathable t-shirt up your fashion credentials.


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Bassike knotted back cotton dress

RRP: $475 / £395 | Sizes: XS-XL

Locally made, this two-tone dress will see you through many summers to come. Knotted at the back, it is fitted to the waist before flaring into an A-line skirt making it the perfect choice for those with a pear-shaped body (opens in new tab) type who carry weight on their bottom half.


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Bassike printed cotton mini short

RRP: $425 / £245 | Sizes: XS-XL

These tie-dye shorts have a touch of the surfer vibe about them and we love it. Roomy around the legs with a drawstring waist makes them more flattering than tighter fit styles. Wear with the matching boxy shirt as a co-ord or pair with one of your best t-shirts (opens in new tab)


3. Bec + Bridge

Models wearing Australian clothing brand Bec + Bridge

(Image credit: Bec + Bridge)

An Australian clothing brand made by women for women, Bec + Bridge’s ethos is to empower its customers through their wardrobe. Its extensive range of dresses is at the core of the label offering mini, midi and maxi styles in an array of colours. The wedding edit is certainly worth a browse as it offers slinky satin bridesmaid dresses in multiple styles and hues to suit all your wedding party as well as affordable bridal gowns. We love that it is more size inclusive than a lot of other Australian fashion brands, too. Plus-size models are in the mix when it comes to showcasing it’s apparel on the site as well as in campaigns which undoubtedly inspires all customers to feel confident in their clothes. 

Fashion editor's picks...

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Bec + Bridge dilkon maxi dress

RRP: $300 / £221.68 | Sizes: US 2-14 / 6-16

Cut-out dresses are one of the big fashion trends 2022 (opens in new tab) and this maxi style shows just how subtly sexy they can be. The cutout section across the waist defines your smallest part while the ruching around the hips is flattering. Be proud of your body in this showstopper.


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Bec + Bridge modern romance voile shirt 

RRP: $200 / £147.78 | Sizes: S-L

The Hawaiian print shirt hasn’t lost its fashion appeal! The boxy fit of this patterned number gives it a modern feel that looks perfect as part of your vacation must-haves and beyond. Just accessorize with a cocktail. 


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Bec + Bridge the dreamer square neck dress

RRP: $350 / £258.62 | Sizes: US 2-14 / UK 6-18

Celebrating the female form, this figure-hugging silky dress will suit all body types. Whether you’re looking for what to wear to a wedding or searching for a bridesmaid frock, this gorgeous gown is guaranteed to get you noticed for all the right reasons.


4. Country Road

Models wearing Australian clothing brand Country Road

(Image credit: Country Road )

An Australian institution for over 40 years, Country Road was one of the first lifestyle brands to encompass women's, men's and kid's fashion as well as homeware making it a much-loved shopping destination for the whole family. The label began with a simple country shirt and has since grown to become a staple in homes all over the world. Combining a mix of colorful basics, trend-led pieces and quality essentials, it is easy to get lost in all that Country Road has to offer. Its focus on sustainability is worth praising as is its vast range of accessories that will transform an outfit in seconds. With a modern take that represents laughter and sunshine, it is an Australian clothing brand that deserves to be on your radar. 

Fashion editor's picks...

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Country Road cotton modal polo dress

RRP: $87.89 / £78.25 | Sizes: XXS-XL

The slim-fit polo dress shows off your curves effortlessly. The half-button collared neckline works well for a fuller bust, too. It looks just as good with trainers as it does with heels, and don’t forget you can always wear your best shapewear (opens in new tab) underneath to smooth your silhouette.


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Country Road short sleeved gathered blouse

RRP: $132.21 / £117.71 | Sizes: 4-16

A beautiful colour for spring, this mint blouse will brighten your complexion and become your jeans-and-a-nice-top staple. Puff sleeves are super flattering while the keyhole detailing allows for the fabric to effortlessly float over your chest. 


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Country Road paneled A-line skirt

RRP: $132.21 / £117.71 | Sizes: 4-16

A leather-look skirt like this needs a spot in your wardrobe. Perfect for highlighting your waist and skimming over thighs tuck a top in to show off your smallest part and create hourglass curves.


5. P.E Nation

Models wearing P.E.Nation workout gear

(Image credit: P.E.Nation)

This is the celebrity-approved label that has made workout gear cool again. Seen on the likes of Jessica Alba and Margot Robbie to name a few, P.E Nation combines technical sportswear with an urban streetwear edge. If you’re the sort of woman who heads straight from a gym class to brunch, then this could easily become your go-to brand. It’s bold, bright, strong, and goes heavy on the logos, but if you’re in the market for the best leggings or best sports bras, then you’ll want to give P.E Nation a whirl, plus, it has a decent size offering too.bThink neon trimmings, graphic lines, and fierce prints as well as tennis dresses and puffer jackets that take the sports luxe trend to new heights. 

Fashion editor's picks...

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P.E Nation backswing sweat in wheat

RRP: $130 / £98  | Sizes: XXS-XXL

This cropped sweater is great for layering. Whether you team with high-waist leggings or wear over a long-length tank top, the elasticated hem highlights your waist and the high-neck keeps you warm. 


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P.E Nation all around track pant in sirocco

RRP: $130 / £98  | Sizes: XXS-XXXL

The best joggers have become a style staple over the last couple of years and this pair is a must-have for your collection. Elasticated at the waist and cuffed at the ankle for a tapered silhouette, just add your best white trainers (opens in new tab) and you won’t look back.


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P.E Nation man down reversible jacket in black and print 

RRP: $230 / £173  | Sizes: XXS-XXXL

Anything that gives us multiple looks in one gets our vote and this reversible jacket does just that. Printed on one side and classic black on the other, this trans-seasonal jacket is water-resistant, making it ideal for a run and beyond. 


6. SIR The Label

Models on the beach wearing clothes from Australian clothing brand SIR The Label

(Image credit: SIR The Label)

Its interesting name stands for 'Separates, Intimates and Ready-to-wear' and this Sydney-based label is the place to go for basic wardrobe essentials that have a contemporary edge. Channel that chilled out Aussie vibe with cut-out dresses that ooze laidback cool. Its swimwear is particularly impressive and well worth a browse if you want a bathing suit that is unique with a sexy '70s vibe. With an emphasis on sustainability, SIR The Label is striving to do better for the planet. It stocks limited quantities to reduce unnecessary waste, has a made-to-order business model, and any excess stock is donated to partners who empower women in need. 

Fashion editor's picks...

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SIR The Label devin knot top

RRP: $120 / £91 | Sizes: US 2-8 / UK 6-12

We love this polka dot bikini. The playful print is timeless and the top has a twisted middle and thick straps for extra bust support. Don’t forget to bag the high-waist bottoms (opens in new tab), too.


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SIR The Label india wide leg pant

RRP: $190 / £144  | Sizes: US 2-8 / UK 6-12

Name a more iconic summer staple than white linen pants. The wide-leg fit makes this super comfortable as well as a blank canvas for you to style how you wish. Try relaxed linen shirts or satin camisoles for a look that takes you from day to night. 


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SIR The Label blanche cut out dress

RRP: $340 / £256  | Sizes: US 2-8 / UK 6-12

This organic linen maxi dress makes summer dressing a breeze. The fuss-free design is fully lined and features a circular cut-out with corded tie that perfectly ruches as the waist. A dream buy for your vacation. 


7. Spell

Models wearing Australian clothing brand Spell

(Image credit: Spell)

If you’re a hippie at heart, have a browse of the bohemian styles at Spell. Founded by sisters Elizabeth and Isabella from the beachside town of Byron Bay, their collection of floaty frocks and feminine prints are perfect for the free-spirited among us. Colorful, ditsy floral prints are a signature at Spell and are the perfect outfit for any garden party. We particularly love the maxi robes that can be worn over swimwear, smock frocks or with your best jeans. Each piece has a nostalgic feel that will make you channel your inner Stevie Nicks. It also includes a bohemian bridal collection made up of gorgeous lace dresses for excellent prices. Plus, there are options to rent pieces for an even more sustainable way to shop.

Fashion editor's picks...

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Spell poppy smock gown

RRP: $259 / £177  | Sizes: XXS-XXL

The drop waist and tiered skirt of this dress instantly elongates your torso. The puff sleeves are a great addition while the ditsy print has a slimming effect. Size down if you’d like a more streamlined fit and add your best sunglasses (opens in new tab) to finish the look. 


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Spell butterfly boho maxi dress

RRP: $289 / £201  |  Sizes: XXS-XXL

This full-lined maxi dress hangs beautifully for a feminine feel. The blouson sleeves are oh-so-flattering if you’re conscious of upper arms while the print is timeless. Simply slip on some sandals and shine in golden hour.  


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Spell tyler maxi robe 

RRP: $249 / £177  | Sizes: S-L

This gorgeous robe is surprisingly versatile. The colorful bold blooms are really striking and are a guaranteed mood booster. Wear as a maxi dress or slip over a cami and some summer-ready palazzo pants for instant evening glam, 


8. St. Agni

Models wearing Australian clothing brand St. Agni

(Image credit: St Agni)

Less is most certainly more when it comes to this Byron Bay brand. Since bursting onto the fashion scene in 2014 with its hand woven leather accessories, the husband and wife duo behind the label have created an exciting buzz around the clothing they create. Modern, minimal and achingly cool, St Agni makes items designed to really last. From monochrome separates to earthy tones made from natural fabrics, it is a business that takes its social and environmental responsibility seriously. It’s versatile tailoring and linen dresses are particularly good and the accessories deserve a shout out, too. With stacks of gorgeous accessories, take a lead from the handbag trends of 2022 and order an oversized tote bag that will carry all your essentials for years to come or stock up on footwear that will see you step into summer in the most stylish way. 

Fashion editor's picks...

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St. Agni origami striped single-breasted linen blazer

RRP: $475 / £355  | Sizes: XS-L

When it comes to the best blazers (opens in new tab), St Agni is high up on the list. Less structured than formal tailoring, its linen blazers bridge the gap of smart-casual dressing. This monochrome striped number makes a statement while still being versatile enough to team with an array of outfits.


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St. Agni striped knitted maxi dress

RRP: $295 / £220  | Sizes: XS-L 

Streamlined in its fit, this ecru striped maxi dress hugs curves in all the right places without being too restrictive. The boat neckline makes it a great choice for those with a smaller bust while the vertical stripes lengthen your frame.


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St. Agni canoe split hem tunic top 

RRP: $355 / £265  | Sizes: XS-L

Crafted from silk, cotton and hemp, this top is luxuriously simplistic in design. The soft draping is super flattering across the middle making it a great piece to team with jeans, wide-leg trousers or over midi skirts.


9. Zulu & Zephyr

Models on a beach wearing Australian clothing brand Zulu & Zephyr

(Image credit: Zulu & Zephyr)

When you think of Australian clothing brands, pure white beaches immediately come to mind. And that’s just what lifestyle label Zulu & Zephyr has to offer. If you’re looking for the best bathing suits, stop the search right now. Whether it’s one-piece wonders or patterned bikinis, it’s a brand that really knows its swimwear. Focusing on eco-friendly materials, many of its designs are made from recycled polyester or fishing nets so you can do your bit for the planet too. 

That’s not to say that their apparel line should be ignored though. Lightweight linen designs in loose fits are the perfect accompaniment for a beach day and are ideal to sling over your bathing suit to take you from beach to bar. The colors and nostalgic prints have a touch of retro glamour about them that will instantly make you feel like a style icon of bygone eras. 

Fashion editor's picks...


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Zulu & Zephyr brown stripe organic cotton sarong

RRP: $150 / £110 |Sizes: US 2-12 / UK 6-16

Slip on this striped sarong and grab yourself a cocktail. Made from organic cotton, this self-tie skirt is super easy to highlight your waist and fall over thighs and bum. Plus, the neutral colors mean it will go with any bathing suit.


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Zulu & Zephyr forest toweling stripe one-piece 

RRP: $170 / £158 | Sizes: US 2-12 / UK6-16

This gorgeous bathing suit is guaranteed to become your favorite poolside purchase. The ribbed design molds to your body shape and comes with an inner shelf bra for gentle support. 


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Zulu & Zephyr paper flower linen dress

RRP: $170 / £158  | Sizes: US 2-12 / UK 6-16

We can’t get enough of this retro print. The hand-drawn bold floral pattern will up your fashion credentials while the throw-on-and-go style makes it a versatile option for day or night. Layer with gold chains from any of the best jewelry brands (opens in new tab).

Joely Chilcott

Joely Chilcott is an experienced fashion and features editor having spent over ten years writing, styling and editing for a number of women's lifestyle publications, including Woman & Home, Woman and Woman's Own. 


A certified shopping expert, Joely is always on the lookout for new and exciting brands that she can champion, while holding the high street close to her heart. She has had work published in Drapers, Women's Health, Fabulous, YOU, The Sun and the Metro, as well as being a regular fashion contributor to TalkRadio.