Black Friday fashion sales A to Z: the best UK retailers to shop in 2021

The Black Friday fashion sales have started and we've found all the best deals to shop, with over 50% off some designer brands

A picture of a woman who has been shopping in the Black Friday fashion sales
(Image credit: Getty/Canva)

The Black Friday fashion sales have already started for 2021, so we've made a handy A-Z guide of all the brands who are taking part this year, with the dates sales are due to start and the destinations where you can shop the sales right now. 

The official date for Black Friday is November 26th and Cyber Monday follows on November 29th, but some brands are bringing the joy early this year. With discounts running throughout the whole of November, top brands including ASOS, Adidas, The White Company, Missoma and more have already started offering shoppers great deals.

Not all brands are taking part in the Black Friday fashion sales this year. Some are choosing to opt out of discounts and instead are donating a percentage of their profits to charity. For example, Me + Em will be donating some of their profits to the Women Supporting Women initiative, Hush will be donating 20% of all takings on 27th November to homeless charity Crisis and pyjama brand Desmond and Dempsey will also be donating 10% of their sales across the Black Friday weekend to charity. 

Black Friday fashion sales live now

Aligne

Aligne | SALE LIVE NOW 

Discount: Up to 40% off the latest collection on site

Sustainable fashion brand Aligne is approaching the Black Friday sales differently. Instead of encouraging everyone make impulse purchases, the brand is having 'Forever Friday' so that people can take more time think about what sustainable Christmas gifts they want to buy and get a discount as a thank you for shopping sustainably. 

Shop the Black Friday sale now at aligne.co

Aspinal of London

Aspinal of London | SALE LIVE NOW 

Discount: Up to 50% off their full collection

Aspinal are a British brand that have been doing top quality leather goods in timeless styles for over two decades. A go-to accessories brand for gifting, they should be your first port-of-call if you're looking for monogrammed wallets, card holders, purses and more. 

Shop the Black Friday sale now at aspinaloflondon.com

Away

Away | SALE LIVE NOW

Discount: Up to 40% off selected items 

The stylish brand for suitcases, tote bags, laptop carriers and backpacks, Away's sale will be in store and online. With up to 40% off selected pieces (including limited edition), it's the unisex brand to get all your luggage essentials. 

Shop the Black Friday sale now at awaytravel.com

Bluebella

Bluebella | SALE LIVE NOW

Discount: up to 50% off everything on site.

A go-to for sexy lingerie and nightwear that'll make you feel (and look) amazing, Bluebella has up to 50% off bras, knickers and nightwear in the Black Friday sale. 

Shop the Black Friday sale now at Bluebella.com

Boux

Boux | SALE LIVE NOW

Discount: 20% off everything

Boux has an incredible 20% off everything on site and in store (excluding sale items), and you can shop it right now. With gorgeous underwear, nightwear, slippers, socks and clothes (yes, they do dresses, leggings and tops now), it's a go-to for stocking up on Xmas gifts. Or just to treat yourself!

Shop the Black Friday sale now at bouxavenue.com

Clarks

Clarks| SALE LIVE NOW

Discount: Up to 40% off women's, men's and kids shoes online and in store 

You can't beat a good pair of Clarks's shoes for all the family, and luckily for us all the high street heroes are taking part in Black Friday. With up to 40% off selected styles when you enter code 'BFRIDAY40', it's one not to miss. 

Shop Black Friday sale now at clarks.co.uk

Coast

Coast | SALE LIVE NOW

Discount: Black Friday Sneak Peek 50% off Party Favourites

if you're looking for what to wear to a wedding next year or maybe you're a bride after some affordable yet pretty bridesmaid dresses, Coast is your answer. With most occasion dresses discounted at half price, there's not going to be a better time to shop for party pieces.

Shop the Black Friday sale now at coastfashion.com

Dear Frances

Dear Frances | SALE LIVE NOW

Discount: 25% off sitewide

If you want to up your shoe game, head straight to Dear Frances. Focusing on great quality footwear, the brand has a slow fashion ethos by encouraging people to buy pieces that'll last. With new season boots on offer and the brand new vegan shoe collection, you're bound to find a pair for you. 

Shop Black Friday sale soon at dearfrances.com

DUNE

DUNE | SALE LIVE NOW

Discount: Up to 30% off selected shoes and bags

Shoes, shoes, shoes! One of our favourite high street heroes with the best shoes, sandals, boots and bags has up to 30% off some of its key styles. With everything from chunky Chelsea boots to knee-high boots, no doubt you'll find your new winter favourites. The sale will be on until 29th November but be quick to get the best bits!

Shop the Black Friday sale at dunelondon.com

Ego

Ego | SALE LIVE NOW

Discount: Full 50% off selected shoes and an extra 20% off with code EXTRA20

One of the biggest discounts around, Ego has a whopping 50% off selected heels and if you enter the code EXTRA20 at the checkout, you'll get a further 20% off. Ready for party season, this is one not to miss, ladies. 

Shop Black Friday sale now at ego.co.uk

Forever Unique

Forever Unique | SHOP SALE NOW

Discount: Up to 80% off on site

Party season is fast approaching and Forever Unique has you covered. With stunning dresses, co-ords, coats and tops to go with jeans, you can snap them all up for up to 80% off. 

Shop Black Friday sale now at foreverunique.com

Gap

Gap | SALE LIVE NOW

Discount: 50% off everything 

The destination for the best quilted coats, great fitting jeans and everyday pieces is joining the sale. Gap will have 50% of everything from 22nd-28th of November. Remember it's a go-to for kids clothes, too. 

Shop sale now at gap.co.uk

Goldsmiths

Goldsmiths | SALE LIVE NOW

Discount: Up to 50% off everything on site

Diamonds are a girl's best friend and Goldsmiths is here to make us all happy with up to 50% off jewellery, watches and even engagement rings, too. There's also the same off men's watches so perfect is you're on the hunt for Christmas gifts for men.

Shop the Black Friday sale now at goldsmiths.co.uk

Gymshark

Gymshark | SALE LIVE NOW

Discount: Up to 70% off

A top destination for great gym gear, Gymshark has racked up a huge loyal following of activewear fans eager to get the clothes. Luckily, the tops, leggings, hoodies and more will have up to 70% off (selected styles) in the big Black Friday sale. 

Shop the sale now at uk.gymshark.com

Hobbs

Hobbs | SALE LIVE NOW

Discount: Up to 50% off pre-sale and 25% off full website for Black Friday 

Last year, British high street favourite Hobbs had a Black Friday offer of 25% off everything off site. While we expect the discount will be the same this year, the brand already has a pre-sale with up to 50% off selected items so you can take a look while you wait. 

Shop Black Friday sale now at hobbs.co.uk

Joules

Joules| SALE LIVE NOW

Discount: 50% off all departments in their clearance sale.

A favourite for all the family, Joules is a go to for women's, men's, kid's and homeware. Last year the brand had up to 60% off for Black Friday so we predict there will be a similar discount this year. For now, though, Joules has a clearance section that already has up to 50% off all departments. 

Shop the Black Friday sale soon and the clearance already at Joules.com

JD Sports

JD Sports | SALE LIVE NOW

Discount: Up to 50% off selected items

The go-to for sportswear, trainers and brands including Adidas, Nike and Calvin Klein, JD has up to 50% off selected women's, men's and kids. Be quick though, the best bits are bound to sell out, fast.  

Shop the Black Friday sale now at jdsports.co.uk

Jigsaw

Jigsaw | SHOP SALE NOW

Discount: 30% off selected styles

The best on the high street to find luxury staples, Jigsaw will be having a 30% off selected items sale. The date is still TBC but we've been told there will be everything from cashmere knits and leather trousers to gorgeous pyjama sets and velvet jumpsuits. 

Shop Black Friday sale now at jigsaw-online.com


Karen Millen

Karen Millen | SALE LIVE NOW

Discount: 50% off Winter Staples and 20% off everything else

Home to the LBD and plenty of Christmas party outfit ideas, shop the Karen Millen sale to get up to half price off your winter wardrobe staples. 

Shop the Black Friday sale now at karenmillen.com

Kate Spade

Kate Spade | SALE LIVE NOW

Discount: Up to 40% off

Looking for a new designer bag to add to your Xmas list? Or know someone who is? Look no further than the brilliant Kate Spade sale. With everything from totes and crossbody styles to jewellery up for grabs, make sure to check it out ASAP.

Shop the Black Friday sale now at katespade.co.uk

L.K.Bennett

L.K.Bennett| SALE LIVE NOW

Discount: Pre-Black Friday sale now live up to 50% off selected items already

The good news is L.K.Bennett has a great sale running already with up to 50% off selected items. Last year the high street heroes took part in Black Friday with a big up to 50% off discount so we predict more items will be added very soon. 

Shop L.K.Bennett Black Friday sale soon and existing sale now at lkbennett.com

Lulu Guinness

Lulu Guinness | SALE LIVE NOW

Discount: 30% off all Black Friday products

Fancy treating yourself (or a loved one) to a new designer bag? The iconic Lulu Guinness is holding a 30% off Black Friday sale that'll see some of the most amazing bags, luggage and accessories up for grabs. Be sure not to miss this one!

Shop Black Friday sale now at luluguinness.com

Mirla Beane

Mirla Beane | SALE LIVE NOW

Discount: 30% off full collection

New sustainable fashion brand Mirla Beane has been an Instagram favourite with its printed pieces, smart tailoring and elevated knitwear. For 'Green Friday', the label will have 30% off site so it's the perfect time to try out the gorgeous offerings. 

Shop the Black Friday sale now at mirlabeane.com

Missoma

Missoma | SHOP SALE Now

Discount: 25% off everything on site

If you want to up your jewellery game, Missoma is the place to do it. With necklaces, bracelets, earrings and jewellery boxes, the brand has everyday jewels you'll want to cherish for a lifetime. For the first time, the brand is offering 25% off the entire site. And for each order placed, a tree will be planted in association with TreeSisters. 

Shop Black Friday sale now at uk.missoma.com

Image

Monica Vinader | SALE NOW LIVE 

Discount: 25% off selected jewellery

Celeb-loved brand Monica Vinader has joined the sales early. With 25% off a selected pre-Black Friday edit, you can snap up necklaces, bracelets and rings before they sell out. You can also get 30% off instead if you spend over £150—go, go, go!

Shop the Black Friday sale now at monicavinader.com

Muru

Muru| SHOP SALE NOW

Discount: 25% off everything on site

Restock your jewellery box with Muru's Black Friday sale. With 25% off the full site, you can pick up all the best pendants, bangles and earrings for yourself or a friend. There's even a brand new collection launching very soon so you can shop this discounted, too. For every order, the brand will plant a tree with TreeSisters. 

Shop Black Friday sale now at murujewellery.com

Reiss

Reiss| SALE LIVE NOW

Discount: Up to 60% off in their outlet sale

Reiss is always one to take part in the Black Friday sales, and last year they has up to 30% off full priced items, so we expect a similar discount. For now, though, get up to 60% off in the outlet section—gorgeous dresses, love-forever blazers and much more. 

Shop the Black Friday soon and the outlet sale now at reiss.com

Ted Baker

Ted Baker|SALE LIVE NOW

Discount: Shop the outlet sale for up to 50% off

In the market for a new designer dress? A leather card holder or a gorgeous new bag? Ted Baker is the brand to go for and it had up to 50% off last year for Black Friday. For now, you can shop the outlet sale that also has up to 50% off. We assume lots more pieces will be added nearer the time. 

Shop the Black Friday sale soon and the outlet sale now at tedbaker.com

Urban Outfitters

Urban Outfitters | SALE NOW LIVE

Discount: Up to 50% off women's, men's and home

With thousands of pieces slashed up to 50%, you can treat yourself, the man in your life and spruce up your home with UO's amazing accessories. 

Shop the Black Friday sale now at urbanoutfitters.com

Very

Very| SALE LIVE NOW

Discount: Up to 40% on selected items on site 

The online catalogue of women's, men's and kid's fashion along with home and garden, Very has it all. The big Black Friday sale has already kicked off (with new lines added throughout the month) and you can get everything from new dresses and jeans to TVs. 

Shop the Black Friday sale now at very.co.uk

Whistles

Whistles | SALE LIVE NOW

Discount: Up to 50% off sale

A go to for wardrobe staples all year round, Whistles had 25% off full price items last year. We predict the label will have a similar discount this year and while you wait, you can shop the sale that's already online. 

Shop the Black Friday sale soon and the sale now at whistles.com

A-Z of the top Black Friday fashion sales

Adidas

Adidas | SALE LIVE FROM 26TH NOVEMBER

Discount: Up to 50% off selected products online in store

Sportswear fans rejoice, Adidas is joining the Black Friday bandwagon from the 26th November with up up 50% off selected items. With activewear pieces, sporting clothing and trainers up for grabs, set a reminder on you phone calendar for this one. 

Shop sale soon at adidas.co.uk

ASOS

ASOS | SALE LIVE FROM 26TH-29th NOVEMBER

Discount: Up to 70% off selected items on site

If you already have a full virtual basket over at ASOS then you'll want to listen up. The online site is having a huge up to 70% off sale for Black Friday weekend only with over 850 brands available. Who knows, maybe some of the items you already have in your basket will be in the deals. 

Shop soon at asos.com

Barbour

Barbour | SALE PREDICTED 26TH NOVEMBER

Discount: Predicted up to 20% off selected items

Okay so this one hasn't been confirmed yet, but last year Barbour took part in Black Friday with up to 20% off some of its iconic styles. From wax jackets to welly boots, expect outerwear essentials for all the family. 

Shop the Black Friday sale soon at barbour.com

Daisy

Daisy | SALE LIVE FROM 25TH NOVEMBER

Discount: 20% off on site

An Instagram favourite, Daisy London is a go-to for gorgeous jewels that you can wear for every day and special occasions. The brand has promised this will be its biggest sale yet.

Shop the sale soon at daisyjewellery.com

Ghost

Ghost | SALE LIVE 24TH-30TH NOVEMBER

Discount: Up to 50% off selected lines

The destination for incredible dresses (and tops, skirts, activewear and nightwear), Ghost is having a huge up to 50% off sale on some of its Instagram-loved pieces. Known as the place to go for wedding guest looks, no doubt you'll find 'the one' when it comes to a great frock. 

Shop the Black Friday sale soon at ghost.co.uk


H&M

H&M |SHOP THE SALE FROM 26TH NOVEMBER

Discount: Up to 50% off women's, men's, kids and home

The high street giants will be joining the Black Friday madness with up to 50% off selected items. In store and online, we predict the best bits will fly of the real life and virtual rails so be quick!

Shop the sale soon at hm.com

Kitri

Kitri| SHOP SALE FROM 26th-29th NOVEMBER

Discount: Up to 40% off on site

London-born brand Kitri is the amazing fashion brand that has dreamy dresses, gorgeous jumpsuits and statement knitwear you'll want to wear all winter. Focusing on slower fashion with a pre-order service, Kitri will be offering up to 40% on selected pieces online across Black Friday weekend. 

Shop Black Friday soon at kitri.com

Pilgrim

Pilgrim | SHOP SALE FROM 26TH NOVEMBER

Discount: 25% off sitewide

From the 26th-29th of November, Pilgrim will be having a 25% off everything sale that you won't want to miss. With everything from dainty pendants to chunky chains, bracelets, rings and more, you're bound to find something you want to gift. 

Shop sale soon at pilgrim.net

Rixo

Rixo| SALE PREDICTED 26TH NOVEMBER

Discount: Predicted to be up to 30% off

Loved by celebrities and for special occasions, Rixo is the destination to find a stunning dress, top, knitwear and accessories. Last year the Brit brand had up to 30% off so we assume they'll have a similar sale for 2021. Keep your eyes peeled for this one, blink and you'll miss it. 

Shop Black Friday sale soon at rixo.co.uk

T.k.maxx

T.k.maxx | SHOP THE SALE FROM 26TH NOVEMBER

Discount: Up to 50% off selected items in store and online

Known for its incredible discounts all year round, the brand sells a whole host of great labels at a lower price that the original RRP. For Black Friday, their will be additional offers with up to 50% off selected pieces. 

Shop the sale soon at tkmaxx.com

The White Company

The White Company | SHOP THE SALE FROM 26TH NOVEMBER

Discount: Up to 70% off selected fashion and home items

Not just the go-to for gorgeous scented candles, The White Company also has women's clothing, too. Expect a lot of dresses, tops, nightwear and gowns. 

Shop the sale soon at thewhitecompany.com

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