The best foundations for every skin type, chosen by our beauty team

These are the 15 best foundations on the market right now (and we've tried *hundreds*)

five of woman&home's best foundation picks from Trish McEvoy, IT Cosmetics, Hourglass, Laura Mercier and Armani, on a beige background with foundation swatches
(Image credit: Future)

Finding the best foundation is arguably the most important element of your makeup routine. As the name suggests, base is the bedrock of your whole beauty look. Get this first step right and every other product you layer on top of it will look better too.

The best foundations tend to offer a combination of natural-looking coverage and skincare benefits. Do you need hydration and sheen, breathable coverage, or a polished matte finish? Your skin will give you clues. "It is really important to understand your skin texture and if it tends to become dry or oily throughout the day. Then you can determine the best foundation formula for you," agrees NARS senior artist Rachel Hardie.

The best foundations, chosen by our beauty team

Best for glow

Best hydrating

Best lightweight

Best for oily and acne-prone skin

Best for high and buildable coverage

How we tested these foundations

A selection of foundations that we tested for this guide

A selection of the foundations that we tested for this guide

(Image credit: Fiona McKim)

Each foundation in this guide has been extensively tested by our beauty team, on a variety of skin tones, types, and textures. We assessed each product on their shade range, and how these translated to a realistic skin match. We also researched their ingredients lists, checking for beneficial active ingredients and how well they lived up to any skincare claims.

On testing, we assessed the packaging, how easily each base could be applied and blended, plus how pleasant they felt on the skin. On wearing the foundation we checked their durability on warm and rainy days as well as their ability to work as the best foundations for mature skin by remaining natural-looking without caking, drying out, or settling into lines.

How to choose a foundation

The smart way to find the best foundation is to treat it like skincare, and tailor it by skin type:

  • Normal: For skin that’s neither especially dry or oily, go for a water-based formula with buildable pigment to ensure your skin gets the coverage it needs that day, rather than being overloaded.
  • Oily: Look for silicone-based formulas with mattifying elements like micro-powders. This will help soak up any excess oils and leave a satin, rather than shiny, finish.
  • Dry: Pick products with oils and other hydrating ingredients such as glycerin or hyaluronic acid. These help the base glide on more easily and prevent patches or flaking. You may also wish to weigh up foundation vs BB cream, as BBs tend to contain higher levels of skincare ingredients.
  • Combination: Tinted moisturizers and BB creams offer the sweet spot between coverage and a natural sheen—then simply top up with powder on oily bits.
  • Sensitive or hyperpigmented: If you have pigmentation, redness, or thread veins, consider full coverage. This doesn’t mean total camouflage—just enough pigment to hide what you don’t like while letting skin still show through.

How to shade-match foundation

Shade-matching and how you apply the best foundation itself are keys to success. Beauty brands have stepped up their shade selection lately, and about time too: Everyone, without exception, should be offered what they need to find their perfect foundation match. But with 40-strong ranges now the norm, how does one get it right, particularly if you're not in-store to see how they look in real life?

“The main mistake I see with shade matching is trying to use foundation to add color and in turn making skin look drier, textured, and orange,” says Bobbi Brown Senior Pro Artist Amy Conway. “Always match foundation exactly to your skin, then use products like a bronzer to add color.” If you’re buying the best foundation online, work out your skin’s undertone:

  • Cool: (blue or pink-undertoned)
  • Neutral: (peachy-undertoned)
  • Warm: (yellow-undertoned)

Many brands also offer clever shade-matching tools on their websites, where you can virtually try on the best foundation or have a digital consultation with makeup artists. If that’s not available, a helpful last resort is to run a Google image search of the product name and shade. Very often, someone will have swatched it on their arm, so you can see how the best foundation looks on real skin.


Fiona McKim
Beauty Editor, womanandhome.com

As woman&home's Beauty Channel Editor, Fiona Mckim loves to share her 15+ years of industry intel on womanandhome.com and Instagram (@fionamckim if you like hair experiments and cute shih-tzus). After interning at ELLE, Fiona joined woman&home as Assistant Beauty Editor in 2013 under industry legend Jo GB, who taught her to understand ingredients and take a cynical approach to marketing claims. She has since covered every corner of the industry, interviewing dermatologists and celebrities from Davina McCall to Dame Joan Collins, reporting backstage at London Fashion Week and judging the w&h Beauty Awards.

With contributions from