Stop – don’t buy that yet, Amazon Prime Day is just around the corner
The best early Amazon Prime Day deals to shop now – from beauty and home appliances to fashion and fitness essentials, these are the items worth snapping up before the sale begins
Amazon Prime Day is set to return on 23rd June, making it one of the earliest Prime sales we've seen. This year the sale will run for four days, but early discounts are already cropping up on lots of our favourite products. From Dyson vacuums and Ninja air fryers to Garmin watches and even the most comfortable bras, we've rounded up some of the best early Prime Day deals below.
If you're not yet an Amazon Prime member, you can sign up for a free Amazon Prime 30-day trial to access all the deals and discounts.
Our editorial team will be scouting for the best deals from now until Prime Day begins and we'll be updating this page regularly with the standout offers we think are genuinely worth your money.
Top early Prime Day deals
- Beauty: deals on haircare, make-up and beauty tools
- Books: Save on books, inc. new releases
- Fashion: savings on dresses, jeans, trainers and more
- Garden: outdoor furniture, accessories, plants and more
- Health: savings on on fitness equipment, clothing and accessories
- Home: deals on Dyson, Ninja, Shark and more
- Kindles: e-readers and book deals
- Most Loved: The most popular items in other people's baskets
- Skincare: Save on L'Oreal, Lancome and L'Occitane
- Sleep: savings on duvets, pillows, bedding and more
Best beauty deals
Prime Day can be a good opportunity to save on LED masks, facial tools and other beauty technology. It's also one of the best times of the year to catch a deal on hair styling tools like straighteners, curlers and hairdryers.
This cult styling product is one our beauty team swears by – nothing else keeps frizz at bay and boosts shine quite like it - perfect for making your blow-dry last longer.
Still waiting for a price drop on this, but the ghd Platinum+ wowed our testers and secured its place as one of the standout hair tools we tried. If you've been considering an upgrade, Prime Day is the perfect excuse to invest – especially if sleek, glossy hair with less styling stress is high on your wish list.
LED face masks are one of the most talked-about beauty gadgets for at-home skincare, and this INIA model offers a range of customisable settings to target everything from blemishes to signs of ageing. With Prime Day discounts already appearing, it's a good time to try the trend for yourself.
Best fitness deals
This is one of the categories we're watching most closely this year. Prime Day is often the best time of year to save on Garmin devices, particularly the Venu, Vivoactive and Forerunner ranges. You can also expect discounts on Fitbit's most popular fitness trackers and smartwatches. Walking pads remain one of the most popular home fitness purchases and often feature heavily during Prime Day promotions.
If you've been thinking about a smartwatch, this Early Prime Day deal is an easy recommendation. It earned the 'best budget buy' badge in our Health Editor's guide to the best Garmin watches, thanks to its impressive set of features and wallet-friendly price tag.
Featured in our best Fitbits guide, this earned a strong recommendation from our health editor for its blend of everyday fitness tracking and smartwatch-style design. If you want more than just the basics and like discreet styling with features like GPS, Google integration and rich activity tracking, this Prime Day deal makes it a decent upgrade from entry-level Fitbit devices.
This particular model wasn’t one of those we tested for our guide to the best walking pads, but it’s proving popular with shoppers, boasting a 4.5-star rating from over 1,100 reviews and more than 2,000 units sold in the past month on Amazon. With built-in training programmes, a clear LCD and shock-absorbing design for a more comfortable walk, it’s an appealing at-home fitness option if you’re looking to stay active without leaving the house.
Best vacuum deals
Older-generation Dyson models often see some of their lowest prices of the year during Prime Day.
One of the most consistently discounted premium vacuum cleaners during major sales events, this vacuum is designed to take the effort out of everyday cleaning while tackling everything from pet hair to hidden dust. With Shark’s Anti Hair Wrap Plus and intelligent dirt-sensing technology, it's well worth a look if you’re after a low-fuss way to keep your floors clean.
Highly rated for its powerful suction and deep-cleaning performance, this vacuum is often praised for making everyday cleaning noticeably easier. If you’re looking for a reliable upgrade that handles everything from stubborn dirt to awkward corners with ease, this is worth considering at this price.
With powerful fade-free suction, anti-tangle technology and a HEPA filtration system, this vacuum is built to deliver a deep, efficient clean from carpets to hard floors. It’s a strong option to consider if you’re looking to upgrade to a more powerful cordless Dyson vacuum with minimal maintenance fuss.
While this isn’t one we've tested directly for our best robot vacuums guide, our homes editors are firm fans of the Eufy range, often recommending it as a standout value option that can genuinely rival more premium robot vacuums for navigation and versatility. With hands-free vacuuming and mopping, plus a self-cleaning station that keeps maintenance to a minimum, it’s a compelling pick if you want truly low-effort floorcare.
This steam cleaner was awarded the best overall badge in our steam cleaners testing guide, with our homes editor noting: “This is the steam cleaner that will leave every spot in your home sparkling. With onboard tools, practical storage, and a handy brush, it can reach even the tightest corners. Plus, when you need a deeper clean, there's a detergent add-in option.”
With smart sensor technology that automatically adapts to every spill and a self-cleaning system that takes care of maintenance for you, this is designed to make hard-floor cleaning less of a chore. A strong choice if you want a quicker, more efficient way to stay on top of everyday mess with less effort.
Best air fryer deals
Whether you’re finally upgrading to a dual-drawer model or just grabbing your first air fryer, these deals make it much easier to get quick, crispy meals on the table without the hassle. We’ll be sharing the best savings on the models we rate most, from roomy family-friendly picks to clever all-in-one cookers that do a bit of everything.
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A Prime Day favourite year after year, with discounts regularly appearing across Ninja's bestselling models, the Ninja Foodi Dual Zone Air Fryer was named best overall in our best Ninja air fryers buying guide, and it’s a firm favourite across the team, from the test kitchen to the office. With its generous capacity, clever dual drawers and consistently reliable results, it’s a brilliant choice if you want fuss-free cooking that fits easily into busy family life.
Best coffee machine deals
From bean-to-cup machines that bring café-quality espresso home to fuss-free pod systems for busy mornings, these are the coffee machine deals worth knowing about. We’ve picked out standout savings on models that balance flavour, convenience and everyday reliability.
The De’Longhi Rivelia was named best bean-to-cup machine in our best coffee machines buying guide after testing, with our homes ecommerce editor praising its ability to deliver hands-off, personalised coffee with minimal effort. With two interchangeable bean hoppers, automatic milk steaming and intuitive settings that learn your preferences over time, it’s a brilliant option if you want café-style drinks without the complexity.
Named best espresso machine in our best coffee machines buying guide, this stood out in testing for its balance of hands-on control and beginner-friendly guidance. With the ability to craft everything from silky oat milk cappuccinos to refreshing cold brews, it’s a great choice if you want barista-style coffee with room to grow your skills at home.
Named best for under £100 in our best coffee machines buying guide, this impressed in testing with its compact design and reliably flavourful coffee. With Nespresso’s Vertuo technology and a simple one-button operation, it’s a fuss-free option if you want great-tasting coffee – without the learning curve.
Best Ninja deals
The cult-favourite frozen dessert maker remains one of the most sought-after Prime Day purchases.
With 10 versatile functions and the ability to create everything from gelato to frozen yoghurt, this Ninja gadget makes it easy to whip up café-style desserts at home. If you’re looking for a fun, family-friendly way to experiment with flavours, it’s a strong contender to add to your kitchen setup.
Best Le Creuset deals
Prime Day often brings some of the strongest online discounts of the year on selected Le Creuset pieces.
This Le Creuset cast iron casserole is one of those rare kitchen staples that genuinely stands the test of time, and I’ve found it to be one of the most enduring pieces I own. With its even heat retention, versatile one-pot cooking and effortless transition from hob to oven, it’s the kind of buy that quietly earns its place in your kitchen for years.
If you’re after a more budget-friendly way to bring a touch of Le Creuset to your kitchen, this stoneware casserole is a great entry point. Perfect for dips, sides and single portions, it delivers the same stylish presentation and dependable heat retention in a smaller, everyday-friendly size.
Best sleep deals
Many bestselling pillow brands typically take part in Prime Day promotions, and we'll be on the lookout for savings on cooling bedding, duvets and mattress toppers.
Named the best pillow for neck pain in our best pillows for side sleepers guide, this stood out during testing for its pressure-relieving support and ability to adapt to your natural shape. If you’re looking to ease tension and improve comfort through the night, it’s a strong option to consider for more supported sleep.
Designed for warmer nights, this lightweight 4.5 tog duvet offers breathable, moisture-wicking comfort to help you stay cool and settled through summer. It’s a smart one to keep on standby for the next heatwave if you want an easy seasonal switch for more comfortable sleep – on that note, take a look at our best cooling mattress, best cooling duvet and best cooling pillow guides for more ways to beat the heat at night.
Best air quality deals
With summer allergy season underway, this is one category worth watching closely. Dreo, Shark and Dyson models are all likely to feature heavily if temperatures remain high.
While this isn’t one we’ve tested in our guide to the best air purifiers, it offers strong all-round performance on paper, with a 3-layer HEPA system capturing ultra-fine particles and certified allergen reduction for pollen, dust and pet dander. With quiet sleep mode and app connectivity for real-time air quality updates, it’s a solid option to consider if you’re looking to improve air quality at home.
This sleek, bladeless tower fan that delivers strong airflow with a design-led finish that works particularly well in modern living spaces during heatwaves. If you want a stylish, low-profile way to keep air moving through hot spells, it’s a strong fit for rooms where aesthetics matter as much as cooling performance.
The Levoit LV H128 Air Purifier impressed our homes ecommerce editor in testing, who found it a quiet, compact and desk-friendly option that handles everyday air quality challenges with ease – even in a home full of pets, candles and the occasional burnt bake. With its dual function as an essential oil diffuser and its space-saving design, it’s a smart pick for smaller rooms where you want fresher air without the bulk.
Best garden deals
Prime Day coincides with outdoor living season, making it a good time to shop for seating and dining sets. We expect discounts across electric grills, pizza ovens and barbecues. Robot lawn mowers and traditional lawn care tools also frequently appear in Prime Day promotions.
With its handwoven rattan design and thick, comfort-focused cushions, this garden furniture set is giving relaxed, boho-inspired vibes. If the recent heatwave has had you hankering after an outdoor furniture upgrade, Prime Day is the perfect moment to make it happen – turning your garden into a proper summer-ready living space.
In our Ninja Woodfire Outdoor Grill review, we noted how easily this brings big, smoky flavours to outdoor cooking without the usual faff of charcoal or gas. As our food team noted, it lets you “enhance the flavour of meats, fish or kebabs with woodfire cooking”, while its electric setup makes it quicker to get going, cleaner to use and ideal for smaller outdoor spaces where safety and simplicity matter.
a This Bosch UniversalRotak is praised by customers for its easy handling and efficient cut, delivering a tidy, reliable mow with minimal effort. With a lightweight design, comfortable Ergoflex handle and clean edge cutting for neater borders along walls and flowerbeds, it’s a straightforward, no-fuss way to keep your lawn in shape.

Heidi is a highly experienced lifestyle journalist with more than 20 years in the industry. Before joining Future in 2021, she built a successful freelance career spanning 15 years, with bylines in most of the UK’s national newspapers, including The Guardian, The Times, and The Telegraph. Heidi has written for a wide range of print and digital magazines such as Psychologies, Red, Glamour, Grazia, and Mother & Baby, where she spent six years as Shopping Editor. Heidi now specialises in consumer content, creating expert buying guides, product reviews, and gift round-ups that take the guesswork out of what to buy for any occasion.
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