Prime Big Deal Days has ended – everything you need to know about the sale

From when it started to when It ended - everything you need to know about Amazon Prime Big Deal Days 2025 and what to expect in 2026

A selection of items on sale for Amazon Prime Big Deal Days
(Image credit: Amazon)

Amazon’s two-day Prime Big Deal Days sale, which ran from Tuesday 7th October to midnight on Wednesday 11th October, has now concluded. This October event, Amazon’s follow-up to the July Prime Day, offered fantastic discounts across a wide range of categories - from premium skincare and must-have makeup to hair tools, everyday fashion essentials, health tech like fitness trackers and smartwatches, and home upgrades such as air fryers and coffee machines.

We tracked all the standout deals on our Prime Big Deal Days hub page, bringing you the best offers as they dropped. Whether you were refreshing your home for cosy season, revamping your self-care routine, or getting a head start on Christmas shopping, this sale was the perfect opportunity to save.

Missed out? Don’t worry - stay tuned for upcoming sales like Black Friday, where you’ll find more great deals to snap up.

Prime Day deals recapped

There are plenty of Prime Day deals already live but here are a few of my faves:

  • Amazon Coloursoft: was £269.99, now £199
  • Amazon Echo Dot: was £54.99, now £29.99
  • Amazon Fire TV Stick 4K: was £59.99, now £25.99
  • Amazon Kindle Scribe: was £379.99, now £269.99
  • De'Longhi Manual Coffee Machine: was £126.99, now £89.10
  • Dyson Airwrap i.d.: was £479.99, now £379.99
  • eufy Omni C20: was £599, now £379
  • Ninja Foodi Dual Zone Digital Air Fryer: was £218.99, now £119
  • Shark PowerPro Cordless Stick Vacuum: was £249.99, now £199
  • Russell Hobbs 4L Rapid Digital Air Fryer: was £94.99, now £59.99
  • UGG Women's Tasman Maxi Curly Slipper: was £126.53, now £96.18

When was Amazon Prime Big Deal Days 2025?

Amazon Prime Big Deal Days ran for 48 hours, starting on Tuesday 7th October and ending at midnight on Wednesday 9th October. Prime members had two full days to shop exclusive deals across home, beauty, fashion, and wellness.

Missed it? Don’t worry - Amazon’s Black Friday sale is just around the corner, bringing another chance to save.

What was Prime Big Deal Days 2025?

Amazon Prime Day is one of the biggest global shopping events of the year, offering exclusive, limited-time deals across every category - from fashion and beauty to home, health, and tech. This year’s autumn edition, Prime Big Deal Days, ran for 48 hours from Tuesday 7th to Wednesday 9th October, and has now ended.

These deals were available only to Amazon Prime members - but even those without a membership could access the sale by starting a 30-day free Amazon Prime trial . The trial also unlocked a range of other perks, including free One-Day and Same-Day Delivery on eligible UK orders over £20.

For younger shoppers, there’s still value in Prime year-round: anyone aged 18 to 22 can get half-price Prime at just £4.49 a month or £47.49 a year - ideal for students saving on essentials, travel, kitchen gear and more.

Missed the sale? Don’t worry. Amazon’s Black Friday sale is coming up in November, bringing another chance to grab great deals ahead of Christmas.

Prime Big Deal Days: is it worth it?

Whether you were getting a head start on your Christmas shopping, browsing for a little self-care treat, or stocking up on everyday essentials, Amazon Prime Big Deal Days was absolutely worth your time - especially if you love a bargain hunt or smart money-saving deal.

As a consumer editor and lifestyle journalist with nearly 20 years of experience writing for the national press, I’ve seen more than my fair share of sales events - and I know how overwhelming they can be. But Prime Day consistently delivers. Over the years, I’ve found some of my best-ever deals during these events - from a discounted games console that made Christmas unforgettable for my kids, to serious savings on essentials like pet food, dishwasher tablets, and even toilet roll.

This year was no exception. I spotted brilliant bargains on Amazon devices (I may have treated myself to the Kindle Colorsoft) and scored savings on favourite beauty brands like Elemis and ESPA. Whether you were after gifts, household must-haves, big-ticket items or just a treat for yourself, this sale was a great time to shop.

The woman&home editorial team curated the best Prime Big Deal Days discounts throughout the event, focusing only on genuine savings on products we truly know and love - items we’ve tested, used, and can confidently recommend. If we say it’s worth it, you can trust that it is.

Missed out this time? Don’t worry - Amazon’s Black Friday event is just around the corner, and we’ll be rounding up the very best deals once again.

Prime Big Deal Days: were the deals any good?

Amazon’s prices can fluctuate throughout the year, which makes it tricky to tell a genuine bargain from a less-than-impressive price drop. So, were the Prime Big Deal Days discounts actually worth it? Absolutely — but only if you knew where to look.

That’s where we came in. The woman&home editorial team tracked prices in real time and curated the very best deals on our most-loved, tried-and-tested products. We focused on authentic savings across all categories - especially in the areas we know matter most to you: home, health, fashion, and beauty.

With our expert shopping team doing the research, checking price history, and sorting the real deals from the duds, readers could shop Prime Big Deal Days with confidence, knowing we only highlighted offers that were genuinely worth their time and money.

Missed it? Stay tuned - we’ll be doing it all again soon for Black Friday.

Heidi Scrimgeour
Ecommerce Editor

Heidi is a highly experienced lifestyle journalist with nearly 20 years in the industry. Before joining Future in 2021, she built a successful freelance career spanning over 15 years, earning bylines in many of the UK’s leading national newspapers, including The Guardian, The Times, and The Telegraph. Her work has also featured in a wide range of print and digital magazines such as Psychologies, Red, Glamour, and Mother & Baby, where she spent six years as Shopping Editor. Heidi now specialises in consumer content, creating expert buying guides, product reviews, and gift round-ups that take the guesswork out of “what to buy for...” any occasion.

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