Holly Willoughby’s gingham bikini is the style of the summer if you love timeless swimwear

The best swimsuit brands deliver designs that make you feel fabulous, confident and comfortable all at the same time and this is no easy thing to achieve. This is why shopping for swimwear can be such a daunting prospect.

Timeless designs and neutral colours are my personal pick as they maximise the versatility of a bikini or swimsuit, meaning you can get a lot more wear out of them with different beachy outfits and cover-ups. It doesn’t come much more classic than a black bikini and Holly Willoughby just wore one with a subtle difference.

Taking to Instagram the presenter shared a picture of herself enjoying the sunshine wearing a black Hunza G bikini with an Adidas bucket hat. There are plenty of Hunza G swimsuit lookalikes out there, though Holly’s real deal is the Jean Ruffle design with gingham detailing.

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The top is a strapless, bandeau style and the bikini briefs are high-cut for a flattering, leg-elongating effect. Holly’s swimwear is made from the iconic Hunza G 'Crinkle™' seersucker material that’s super stretchy and hugs your figure.

Hunza G famously have a one-size USP and although their styles have a rather luxurious pricepoint, a black bikini is a great option. The gingham ruffles on Holly’s bikini bottoms and on the front of the top bring a feminine flourish and are also neutral.

As prints go, gingham is one that will never go out of fashion and is incredibly popular in the summer months. If you’re choosing a black or white swimsuit it can be fun to pick one with a hint of pattern just to jazz things up slightly.

Polka dots and stripes are equally wearable for those who aren’t as much of a fan of gingham as Holly Willoughby and you don’t have to reach for bikinis to take inspiration from her outfit.

Swimming costumes and tankinis are great alternatives and there are always so many monochrome designs out there to choose from if you want the best swimwear for your body type and signature style. The Celebrity Bear Hunt star wore her black bikini with a black bucket hat a la Oasis and accessorised further with jewellery.

Holly layered a dainty chain necklace with a beaded one bearing an ‘H’ initial charm. It can be easy to treat bikinis or swimsuits like workout gear (and often, they are) but for holidays they form a key part of your outfit.

To take this look from the poolside to a café, Holly could add a plain black cover-up or floaty linen dress and a pair of black sandals. The presenter is a big fan of a monochrome outfit and wore both an all-black outfit and an all-white outfit on different days of Glastonbury this year.

It’s a sophisticated and pared-back approach that she’s now proved works just as well with swimwear.