These Hunza G swimsuit lookalikes will make you do a double take on holiday

Our Fashion Editor has found the best high street alternatives, starting from just £21.99

Hunza G lookalikes
(Image credit: Net-A-Porter, Hush, Net-A-Porter, M&S)

If you've done any swimwear shopping in the last couple of years, no doubt you'll have come across Hunza G's distinctive styles. And some Hunza G lookalikes too!

Between the head-turning hues and instantly recognisable crinkle texture, the label's super stretchy styles are a great option if you're keen to find the right swimwear for your body shape. Their famous one size fits all fabric really does have to be seen to be believed.

Hunza was born back in 1984, so celebrates its 40th anniversary next year. Back in the 90s, Julia Roberts wore a blue and white dress in the signature stretchy fabric for the film Pretty Woman, and then in 2015, they enjoyed a seriously impressive revival to become one of the very best swimsuit brands. Celebrity fans like Sienna Miller, Rosie Huntington-Whiteley and Eva Mendes can't all be wrong!

According to the website, "Hunza G's one size stance is not only an effort to remain an inclusive brand, but also reduces the risk of over-purchased sizing on a commercial level. Ethical and comfortable, each piece will see you through a lifetime and all that it brings – pre, during, and post pregnancy – as well as any other life changes your body goes through. Hunza G places emphasis on timeless pieces that hold the same value today as they will in the future. If looked after carefully, they can be passed down through the generations."

I added a navy Hunza G one-piece to my own summer capsule wardrobe a while ago, and truly it's my must-have item when going away for a weekend or beach holiday. So when considering the cost per wear, you can justify the price tag - Hunza G's swimming costumes are around the £165 mark - but equally you don't have to splash the cash.

In the last few seasons I've watched as the high street takes on textured swimsuits have just got better and better. Towelling, seersucker, crinkle, ribbed - you name it. Trust us when we say you'll be hard-pressed to tell the difference between some of our real vs steal options.

So my advice is save up for the real deal, and buy yourself a more budget-friendly alternative to tide you over in the meantime. Tempted? Dive in to style here....

Hunza G Domino

With a flattering scoop neckline and Noughties-inspired tortoiseshell hoop detailing on the straps, the 'Domino' is one of Hunza G's most popular styles. Chrissy Teigen and Rosie Huntington-Whiteley are both fans.

Hunza G Pamela

Pamela is a simple spaghetti strap style that will never date. The stretchy fabric on Hunza G swimsuits means you can adjust the coverage so they're really not as hard to wear as you might think.

Hunza G Nancy

Asymmetric swimsuits are super flattering for lots of body types, as they create a diagonal line across your body - minimising larger busts or softening broad shoulders. If you're after a one shoulder style, Nancy is your gal.

Hunza G Tiffany

The Tiffany is another Hunza G icon. It's SO Eighties, and the bow detailing down the sides is adorable. Just watch out for dodgy tan lines with this one...

Hunza G Striped

Stripes are a summertime classic, particularly in navy blue and white. This one has got to be our top pick for 2024.

Hunza G Square Neck

I don't know about you, but I'm still in my Barbie pink era. The bubblegum shades of these styles are just delicious.

Hunza G Cornflower Blue

Cornflower blue is another shade Hunza G does really well. Great for people with cool undertones, it will complement a sunkissed glow perfectly.

Hunza G Forest Green

If you're bored of wearing one black swimsuit after another on holiday, forest green is an interesting curveball.

Hunza G Lilac

If you love pastels, lilac is a great choice for your next holiday. Gucci and Erdem are really championing lilac into 2025.

Hunza G Red

We couldn't do a swimwear round-up without bringing you a Baywatch moment, now could we?

Hunza G Scrunchie

The one size fits all approached really did revolutionise the swimwear industry, and the idea is your swimsuit will grow and change with you. From my own personal experience, they are ludicrously comfortable. Certainly they don't offer the most amount of support, but the thick fabric and high quality designs really give off a Quiet Luxury feel.

Caroline Parr
Digital Fashion Editor

Caroline is Digital Fashion Editor for woman&home, and has been a fashion writer and editor for ten years.

After graduating from the London College of Fashion, she has spent the last decade tracking down and writing about celebrity outfits, covering events ranging from the Met Gala to the King’s Coronation.

She has an encyclopedic knowledge of brands, but always likes to know about new and under the radar labels. She’s originally from Liverpool, and outside of work, her great loves are leopard print and her lively but adorable cocker spaniel, Ghillie.