The best colour swimsuit for pale skin: Expert tips to flatter fair tones this summer
Here are the shades to enhance your natural glow - and a curated edit of swimwear to shop right now


If you're on the hunt for the best colour swimsuit for pale skin this summer, we've got all of the answers. From selecting shades that highlight your natural complexion to explaining what shades might wash you out.
With the right advice, you can get a fabulous swimsuit that complements your skin tone, whilst also getting the correct swimwear for your body shape. For those with fair complexions, understanding the nuances of colour and how it interacts with your skin tone is key, so we're here to help. With the help of an expert, we've put together some of our top swimwear pieces, including some of the best bathing suits for women over 50, all with pale skin in mind.
If you're wondering what colour swimwear to choose, having cool undertones means certain shades will complement your natural colouring better than others. However, the wrong choice can leave you looking washed out or overly pale—we've all been there!
This is where expert advice is crucial, so we've spoken with Chelsie Tia, Fashion Trend Researcher, to get her top tips on selecting the best colour swimsuit for pale skin. Chelsie has a wealth of knowledge, offering insightful and practical advice that should get you shopping in no time.
best colour swimsuit for pale skin: Blue and Navy
Navy blue and other deep shades of blue are an excellent option for those looking for the best colour swimsuit for pale skin. This timeless colour has been a favourite choice for swimwear since the 1950s, often associated with classic, nautical-inspired looks.
"Shades of navy blue sit beautifully against paler skin," Chelsie says. "When paired with a polka dot or stripe print, navy blue is perfect for a retro-inspired beach look." This colour gives off a vintage feel while ensuring you look chic and stylish.
This navy swimsuit with a square neckline is elegant and timeless. Boden's boho swimwear is second to none, however, their collections also offer classic designs in great colours and patterns.
best colour swimsuit for pale skin: Jewel Tones
While black is often worn for its slimming properties, it can be too harsh against pale skin. Instead, consider buying pieces in deep jewel tones like emerald green, sapphire, rust or mulberry .
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"A rich emerald green creates a more harmonious look and avoids the stark contrast that black can produce," Chelsie advises. This shade not only complements pale skin but also makes you look glamorous too.
In an emerald green, this ribbed swimsuit is certain to make a statement, style with a matching cover up and open-toe sandals. It also comes with light bust support with removable cups. Cupshe also does some of the best swimsuits on Amazon so it's a name to know.
This swimsuit features gathered ruffled detailing and a plunging v-neck design that's stylish and flattering, plus the vibrant colour is simply stunning. The ruched waist will flatter your figure cinching in your waist. This vibrant colour will complement pale skin too.
This one-piece has almost 150 excellent reviews. It has a plum colour-way and features compression material, making this one of the best tummy control swimsuits. Plus it has an adjustable halter neck to switch up the way you wear it.
best colour swimsuit for pale skin: Cool Dark Brown
Neutral shades like tan, beige or white can wash out pale complexions, making you look more ghostly than glowing. Instead, choose deep and cool-toned browns. "These colours add contrast without overwhelming your skin tone," Chelsie advises.
Plus, they pair beautifully with neutral-tone beach accessories like rattan sun hats or block heel sandals, creating a coordinated and sophisticated look for the beach or poolside.
best colour swimsuit for pale skin: Coral, Red and Pink
If you have pale skin, you have cool undertones so to balance this, Chelsie recommends choosing warm shades like rosy corals or pinkish reds. People looking for the best colour swimsuit for pale skin often discount reds and pinks, but Chelsie explains why they're a great option:
"These colours help to bring out natural blush tones in your cheeks and lips, giving the illusion of a more tanned complexion," she advises. For an added touch of sophistication, she says ''try matching your lipstick and accessories to your swimsuit, this will complement your natural undertones''.
Hunza G is a big name in the swimwear world, and is a great brand for those looking to invest in long lasting swimwear. This classic square neckline one-piece in tangerine is a fabulous pick. Or check out our Hunza G lookalikes if you're on a budget.
FAQs
What colour swimsuit is most flattering?
People often choose black swimsuits when on the hunt for flattering swimwear for your body shape; however, if you have pale skin, it's best to choose shades that add dimension to your look. Navy is a great alternative to black, and it's flattering too, so it tops our list when it comes to enhancing swimsuit colours that also work for paler skin tones.
Jewel tones, such as rusty oranges, purple mulberry shades, or emerald greens, are also great options for flattering fairer skin tones, bringing out warmth and contrast that will enhance your natural complexion.
What colour swimsuit makes you look tan?
For people with naturally cool undertones, pinkish red shades are the best choice for giving you a healthy glow. Chelsie advises, ''opt for coral, peach, or light pink shades to give the appearance of a subtle tan." Also, pastel colours like light blues or blush pink are excellent choices too.
What are the best bathing suit colours for pale skin and red hair?
The best bathing suits for pale skin and red hair are jewel tones, Chelsie advises, "choose emerald green or a deep teal colour" as they highlight the rich undertones of red hair and enhance your natural colouring by providing a contrasting colour.

Chelsie Tia is a trend researcher and forecaster, alongside being an Associate Lecturer in fashion history and cultural studies at London College of Fashion. Her expertise is in womenswear, digital fashion, and sustainability.

Molly is a fashion writer for woman&home, whose journalistic career began with her enthusiasm for fashion. Having always been an avid writer, she has contributed to publications covering a variety of topics.
After graduating from her master's in Fashion History and Cultures, she transitioned to teaching at London College of Fashion, where she taught in fashion studies. Now, passionate about writing on the significance of fashion, she is dedicated to inspiring others through the power of dress.
Molly loves staying in the know with the latest fashion trends, and following celebrities for inspiration. Outside of work, she enjoys browsing vintage markets, reading a good novel, or trying new restaurants around London.