Dewy makeup—how to nail glowing, juicy skin without looking shiny

Great dewy makeup looks fresh and youthful, here's how to get it right

women smiling with glowing skin wearing dewy makeup
(Image credit: Getty Images)

Dewy makeup is one of those beauty trends that will never get old. Because who wouldn't want glowing, healthy-looking skin?  

Obviously the ideal scenario is naturally plumped-up and dewy skin via a combination of genetic blessings and a light helping hand from the best foundation. In the real world, however, most of us achieve a radiant look by grafting away on a consistent skincare routine with considerable assistance from our cosmetic kit.  

The good news is, a dewy makeup look suits every age and skin type—with the right products and attention to placement even oily and combination skins look amazing with a dewy finish. Dewiness is universally flattering, fairly straightforward to achieve and can act as the foundation of whatever beauty vibe you prefer—from a natural makeup look to statement makeup with red lipstick or the old 'I'm not wearing makeup at all I just look really healthy' flush of the best cream blush.

Are you ready to get the glow? These expert makeup artist tips and product picks will help you achieve beautifully dewy-looking skin with a minimum of effort.  

Dewy makeup: everything you need to know

What is a dewy look?

The words dewy makeup just sound lovely, don't they? And the justly-popular finished look is as beautiful as the name suggests. "The dewy makeup look gives the appearance of a luminous and glowing complexion," explains Lancôme Pro Artist Antonia Basile. "Rather than looking like you have great-looking makeup the idea is to look like you naturally have healthy, radiant skin."

Kaytlin Scott, Senior Pro Team, M·A·C Cosmetics agrees. "A dewy makeup look is defined by skin that radiates nourishment and luminosity. In recent years dewy skin has become significantly more popular. I believe that this is a direct reaction to decades of matte, fuller makeup." 

It's no wonder fresh, dewy makeup is so universally desirable, not only is it flattering and subtle, it feels great to wear too. "A base that is fresh like this not only feels breathable but it feels authentic," agrees Kaytlin," a true reflection of you." 

Generally when we try to achieve radiant skin we look to products like the best primers, highlighters and foundations promising a glowing finish, but as with almost any makeup look the fundamental starting point of dewiness should be skin prep. 

Dewy skincare prep steps

No surprises that a dewy makeup look—i.e. one that aims to replicate the glow of radiant skin—should begin with skincare. Luckily relatively simple hydration focused regimen is more than enough to get your skin where it needs to be. "A good skincare routine is key to achieving a dewy complexion. The better the canvas, the better the final result," says Antonia, who suggests this three step hydration-boosting protocol.  

  • Cleanse the skin once in the morning and twice at night to time ensure all makeup is fully removed.
  • Use a serum twice daily. My go-to is Lancôme's Advanced Génifique, it is super lightweight and absorbs into the skin really quickly so it won’t affect the longevity of your makeup. 
  • Finish off your skincare routine with a suitable moisturizer, use one that is enriched with hyaluronic acid to keep the skin hydrated for up to 24 hours whilst still feeling lightweight.

If your skin type is dry, meaning it lacks natural oils, using a facial oil instead of cream is a good way to get a dewy finish on the skin. Pick a light oil formula so it doesn't, rub a few drops into your hands then press into the face rather than slathering it on for subtle sheen. 

Essentially, If there is one takeaway from this whole dewy look lesson, it's moisture, moisture, moisture. "A great moisturizer will make all the difference," agrees Kaytlin.  "If your skin is craving moisture the second you put any makeup on it will drink it up, so always prep with skincare for a natural radiance effect."

Makeup for glowing skin–a routine

Now your skin is clean and nourished, it's time to nail that dewy makeup. The secret to keeping this natural-looking is building up light layers of subtle radiance, rather than going OTT with one heavy sparkly product. Here are your four steps. 

Step 1: Prime

Primers act as the bridge between skincare and cosmetics and can help grip onto your foundation and build that dewy effect. Start with a hydrating primer," agrees Antonia, it instantly creates a smooth base that looks plumped." Naturally, the best face primer for you will depend on your skin type, but for this particular look steer clear of anything that claims to 'blur' pores or mattify. These tend to have silicone bases and oil-control powders, which are useful in creating a polished finish but not a juicy one. 

Instead pick products that contain ingredients like glycerin, aloe water, or hyaluronic acid, and if it has a lightly iridescent (not sparkly) finish, even better. "MAC Strobe cream is a cult classic for a reason," says Kaytlin, "It is intensely nourishing and packed with iridescent particles giving you a head start on that radiance. You can use this underneath your favorite foundation or you can mix it in for extra glow." Spread a small amount over your entire face—the classic 'pea-sized blob' will do nicely—then give it a minute to sink in before you move on. 

Step 2: Perfect

Next comes foundation, and unsurprisingly less is more. "When it comes to foundation choose something that’s lightweight," agrees Antonia, who has a handy pro trick to up the juiciness factor on any base. "Try mixing a few drops of serum into your foundation, this creates the perfect luminous complexion that lasts." Consider using the best foundation brushes and tools to achieve a dewy makeup finish too. A damp makeup sponge squeezed out then bounced across the skin will create a sheer and glowy wash of color, whereas brushes tend to lay down pigment more firmly, which can dull radiance. 

Step 3: 'Pop' your features

After your base, it's time for highlighter. This is the area many of us skip straight to when trying to look dewy, and it's easy to overdo. As with using highlight when learning how to contour, the trick here is understanding that less is definitely more.  Liquids will look more natural than powders and are easier to blend. 

Try picking shades with a slight rose or peach tint, particularly if you have a deeper skin tone. These warmer hues will help you avoid that murky greyish tinge that opal or silver highlighters can leave on the skin. "This is when product placement is so important," says Antonia. "We want to ensure we are highlighting the areas where the light would naturally hit to give the beautiful ‘lit from within’ effect. The key areas you want to apply highlighter are the high points of the cheekbones, tip of the nose and the cupid's bow."  

Step 4: Powder and set

Now consider finishing products, which may not be essential to achieve dewy makeup but can certainly be helpful in maintaining it. If you have dry to normal skin, a setting spray will fix your look and add a final burst of hydration and juiciness—it probably goes without saying at this stage that this should be a glow-boosting spray, not a mattifying one. 

If you have oily skin, powder is likely to already be a close ally, but pick something finely milled with a slight iridescent sheen (loose powders tend to be better than pressed for this) And remember to think about placement to hold onto that dewy glow you've worked so hard to achieve. 

"To achieve dewiness on an oily skin type, the trick I love to use is, surprisingly, powder!" says Kaytlin. "Gently powder everywhere except for the high points of the face (top of the cheekbones, bridge of the nose, and sides of the forehead) this technique combined with moisture-infused products will give you the insurance that your oily skin is under control while maintaining that dewy shine on the spots where the light hits." 

The best dewy makeup buys for glowing skin


Lancôme Advanced Génifique Serum

An excellent daily serum to strengthen the skin barrier, improve texture for glow and seriously quench. Use under makeup for plumped-up skin or mix a drop with foundation for extra dewy makeup points.   


Vichy Aqualia Volcano Drop 

A supremely hydrating fluid with hyaluronic acid, nourishing squalane and a mineral-packed volcanic water base. Light in texture but packed with dewy moisture. 


Scientia Dawn Elixir

A light and fairly 'dry' facial oil deigned to be used during the day and under makeup. Includes brightening Vitamin C and energizing ginger, with a sheeny finish that makes skin look ultra juicy.  

Scientia Dawn Elixir at Scientia Beauty for £32


Giorgio Armani Luminous Silk Hydrating Primer

A beautifully refined primer with nourishing skincare ingredients and subtle illuminating particles. The light texture ensures it won't pill under your foundation, while polymers elegantly gloss over deeper lines. 


MAC Strobe Cream


An absolute classic for dewy makeup, this multipurpose primer and highlighter now comes in a range of shades and finishes for all skin tones. It's thinner than you might expect, which makes it brilliantly blendable as a little goes a long way. 


Clinique Moisture Surge Sheertint Hydrator SPF25

A sheer and very hydrating base that gives even the dryest skin types a beautifully dewy glow. The inclusion of SPF25 is a nice bonus, as is the handbag-friendly lightweight tube.  


Beautyblender Original Makeup Sponge 

A game-changing foundation applicator, that when damp gives any base you choose to apply with it a sheered-out and dewy finish. The action of bouncing it on can rev up circulation for natural glow too—win-win!


Charlotte Tilbury Beauty Light Wand in Pillow Talk

The shade range of these radiant cream highlighters is pleasingly extensive, but this flattering rose gold is the pick of the bunch. Squeeze the tube and use the bingo-dabber style sponge to dab and blend the glowing cream into cheekbones, brows, and the cupid's bow. 


Lottie London Dew & Glow Setting Spray in Dew Bomb

The name says it all really. Fix your dewy makeup look in place while adding a gorgeous hit of hydration and sheen with this bargain, vegan-friendly mist. 

Lottie London Dew & Glow Setting Spray in Dew Bomb at Lookfantastic for £8.95


Laura Mercier Translucent Loose Setting Powder Glow

Make-up artist Mercier proves powder needn't be matte or flat with this sheeny, ultra-fine setting powder. Dust on sparingly with a fat makeup brush for a polished look that allows your dewy makeup to shine through from beneath. 

Fiona McKim
Beauty Editor,

 As woman&home's Beauty Channel Editor, Fiona Mckim has tried more products than she’s had hot dinners and nothing makes her happier than raving about brilliant finds on or her instagram grid (@fionamckim if you like hair experiments and cute shih-tzus). Fiona joined woman&home as Assistant Beauty Editor in 2013 under industry legend Jo GB, who taught her everything she needed to know (learn about ingredients and employ extreme cynicism). She has since covered every corner of the industry, from interviewing dermatologists and celebrities to reporting backstage at Fashion Week and judging the w&h Beauty Awards.