Find out how to enhance your natural beauty at every age
It can be easy to stick to what we know when it comes to make-up, but as we age our complexions require different techniques and tricks to achieve the most flattering look.
The fail-safe eyeliner that once opened your eyes wide and bright in your thirties, couldnow be having the opposite effect and aging you in your in your fifties.
Avoid getting stuck in a cosmetics rut by following our simple guide to enhance your natural beauty at every age.
30's - Clinique Age Defense BB Cream SPF 30, £27
During your thirties the focus shouldn't be on masking your skin, but enhancing it. BB creams are great at concealing fine line and imperfections whilst allowing your natural skin tone to shine through. Clinique Age Defense BB Cream SPF 30, £27, medium-to-full coverage provides built in oil and shine control, so you can ditch the face powder which all too often masks your natural glow.
30's - Smashbox Limitless 15 Hour Wear Cream Shadow, £16
Creamy textured eyeshadows with a soft sheen in neutral shades are the most flattering in your thirties. They gloss over any imperfections and fine lines forr crease and cake-free colour. Originally developed to withstand the hot lights at photoshoots, Smashbox Limitless 15 Hour Wear Cream Shadow, £16, glides on effortlessly and lasts all day.
30's - Pixi Eye Zone Brightener, £13.50
As we hit our thirties, fine lines can start to creep in and leave eyes looking small and tired. Applying antioxidant rich, PIXI Eye Zone Brightener, £13.50, to the inner and outer corners of each eye will reduce puffiness and leave them energised and bright.
30's - MAC Satin Lipstick, £15.50
Ditch the gloopy lip gloss and mirror your creamy eye-shadows with a butter-soft satin textured lipstick for a more sophisticated look. Smooth and long lasting, a swipe of bright lipstick like Mac Satin Lipstick, £15.50, can instantly update your look.
40's - No7 Beautifull Matte Foundation, £13.50
In your forties, opt for a mattifying base. As your skin matures, it's important to limit shine and dewiness to fewer areas. The silky texture of No7 Beautifully Matte Foundation, £13.50, glides on to cover imperfections providing a shine-free and flawless complexion.
40's - Max Factor Miracle Touch Creamy Blusher, £6.99
Max Factor Miracle Touch Creamy Blusher, £6.99, complements a matte base perfectly. The soft blendable pigments add a radiant, dewy flush to all the right places.
40's - NYX Gel Liner and Smudger, £8
Drawn-on jet black eyeliner can be a bit unforgiving on mature eyes. It's time to upgrade your eyes to a more subtle, sophisticated look once you reach your forties, so put away the felt tip in favour of NYX Gel Liner and Smudger, £8. The soft, blendable gel texture smudges into the lash-line for a subtle smoked-out effect that is much more grown-up and flattering.
40's - Dior Nude Rouge Lipstick, £26
To make the most of your pout, pick a creamy nude shade of lipstick that closest resembles your natural lip colour. The pigments in the lipstick will effortlessly blend into the natural tone of your lips creating the appearance of a fuller pout without looking like you're trying too hard. Dior Nude Rouge Lipstick, £26 has a huge range of options.
50's and 60's - L'Oreal Paris Brow Artiste eyebrow Pencil, £5.49
As you hit your fifties and sixties, eyebrow hairs can start to become noticeably sparse. Rather than load on heavy brow powder or strong brow mascaras, invest in a soft-tipped pencil one to two shades lighter than the colour of the hairs. Lightly feather in short soft strokes to fill out the thinning areas, the subtle definition will look natural and knock years off you. Try L'Oreal Paris Brow Artiste Eyebrow Pencil, £5.49 the wax-based formula glides on so you don't have to press too hard.
50's and 60's - Urban Decay Naked Basics Palette, £23
In your fifties and sixties, do go matte on the eyes, but don't be afraid to add definition. Aim to use two or three shadows on the eye to lift and open your peepers. Urban Decay Naked Basics Palette, £23, houses six stripped-down, matte eye shadows including a satin-based one that is perfect for highlighting and adding dimension.
50's and 60's - Bourjois Liner Stylo Eye Liner in Brun, £5.99
Now that you are in the in the habit of wearing neutral matte eye shadows it's time to ditch the black eyeliner altogether. Instead reach for a kohl pencil in universally flattering chocolate brown or dusky grey. Formulated with bees wax, Bourjois Liner Stylo Eye Liner has the same staying power as a liquid liner, but with a more wearable soft-focus finish.
Time for a purchase: Lady Gaga's makeup artist made a cosmetic storage collection that's practical and adorable
We have our eyes on the brush holders
By Danielle Valente •
Viola Davis' beauty routine is the perfect form of self-care
Viola Davis shared her beauty secrets and how she used it as a form of self-care
By Rylee Johnston •
Here’s how to wash your face properly for healthier skin, according to dermatologists
Learn how to wash your face the correct way to encourage cleaner, healthier, glowing skin, no matter your skin type
By Miriam Herst-Stein •
Magnetic eyelashes: why both beginners and experts love this fun, "user-friendly" innovation, plus our best picks
Lash glue? So over. See why magnetic eyelashes, the latest trend in false eyelashes, are winning over both beginners and lash experts alike
By Courtney Leiva •
8 easy hairstyles you can do to look instantly pulled together
Low-effort yet high-impact? Yes, please: All these easy hairstyles get you perfectly coiffed up in less than 5 minutes
By Brittany Leitner •
Double cleansing 101: We dish the details on this “transformative” skincare step
Just how much of a difference does double cleansing make? We take a deep dive into this fundamental Korean skincare step, plus give a quick guide on a proper double cleanse regimen
By Eunice Lucero-Lee •
The Curly Girl Method: Everything you need to know about this groundbreaking curl care technique
The Curly Girl Method is the viral haircare approach at the center of the curl community. Here's how to master it
By Keeks Reid •
Anne Hathaway once borrowed this texturizing hair spray from a set (it’s THAT good)
Want hair like Anne Hathaway? Using her favorite haircare products is a pretty good place to start
By Lucy Abbersteen •