Make-Up Must Haves For Your 30’s, 40’s, 50’s And 60’s

During your thirties the focus shouldn't be on masking your skin, but enhancing it. BB creams are great at concealing fine line and imperfections whilst allowing your natural skin tone to shine through. Clinique Age Defense BB Cream SPF 30, £27, medium-to-full coverage provides built in oil and shine control, so you can ditch the face powder which all too often masks your natural glow.

Creamy textured eyeshadows with a soft sheen in neutral shades are the most flattering in your thirties. They gloss over any imperfections and fine lines forr crease and cake-free colour. Originally developed to withstand the hot lights at photoshoots, Smashbox Limitless 15 Hour Wear Cream Shadow, £16, glides on effortlessly and lasts all day.

As we hit our thirties, fine lines can start to creep in and leave eyes looking small and tired. Applying antioxidant rich, PIXI Eye Zone Brightener, £13.50, to the inner and outer corners of each eye will reduce puffiness and leave them energised and bright.

Ditch the gloopy lip gloss and mirror your creamy eye-shadows with a butter-soft satin textured lipstick for a more sophisticated look. Smooth and long lasting, a swipe of bright lipstick like Mac Satin Lipstick, £15.50, can instantly update your look.

In your forties, opt for a mattifying base. As your skin matures, it's important to limit shine and dewiness to fewer areas. The silky texture of No7 Beautifully Matte Foundation, £13.50, glides on to cover imperfections providing a shine-free and flawless complexion.

Max Factor Miracle Touch Creamy Blusher, £6.99, complements a matte base perfectly. The soft blendable pigments add a radiant, dewy flush to all the right places.

Drawn-on jet black eyeliner can be a bit unforgiving on mature eyes. It's time to upgrade your eyes to a more subtle, sophisticated look once you reach your forties, so put away the felt tip in favour of NYX Gel Liner and Smudger, £8.

The soft, blendable gel texture smudges into the lash-line for a subtle smoked-out effect that is much more grown-up and flattering.

To make the most of your pout, pick a creamy nude shade of lipstick that closest resembles your natural lip colour. The pigments in the lipstick will effortlessly blend into the natural tone of your lips creating the appearance of a fuller pout without looking like you're trying too hard. Dior Nude Rouge Lipstick, £26 has a huge range of options.

As you hit your fifties and sixties, eyebrow hairs can start to become noticeably sparse. Rather than load on heavy brow powder or strong brow mascaras, invest in a soft-tipped pencil one to two shades lighter than the colour of the hairs. Lightly feather in short soft strokes to fill out the thinning areas, the subtle definition will look natural and knock years off you. Try L'Oreal Paris Brow Artiste Eyebrow Pencil, £5.49 the wax-based formula glides on so you don't have to press too hard.

In your fifties and sixties, do go matte on the eyes, but don't be afraid to add definition. Aim to use two or three shadows on the eye to lift and open your peepers. Urban Decay Naked Basics Palette, £23, houses six stripped-down, matte eye shadows including a satin-based one that is perfect for highlighting and adding dimension.

Now that you are in the in the habit of wearing neutral matte eye shadows it's time to ditch the black eyeliner altogether. Instead reach for a kohl pencil in universally flattering chocolate brown or dusky grey. Formulated with bees wax, Bourjois Liner Stylo Eye Liner has the same staying power as a liquid liner, but with a more wearable soft-focus finish.