Easy makeup looks—makeup artists reveal their fast, flattering beauty tricks

This easy makeup looks masterclass will enhance what nature gave you

Woman smiling holding a lipstick depicting easy makeup looks
(Image credit: Getty Images)

Trying to define easy makeup looks isn't easy: One woman's five-minute face is another's hours-in-front-of-the-mirror meltdown. What you deem to be easy, cosmetically-speaking, depends on your personal preference of beauty looks, products, and textures, as well as natural artistic flair and appetite for applying. If a friend has ever shrugged off her perfect eyeliner flicks (the kind you've spent a lifetime trying and failing to create) with a mystifying, "Oh this? Two minutes!", then you'll understand that easy makeup looks are not a level playing field.

For the purposes of this feature, easy really does mean easy. These makeup artist-recommended looks channel the power of great products, like the best mascara and easily-learned skills like how to apply blush and are truly achievable for all. Even better, all of the tips and buys here act as a sort of face-enhancing pick and mix. Master these easy makeup looks using basic makeup skills and you'll have options: The option to pick out one or two for a natural makeup look, or the option to throw them all together for a high-glamour full face, if that's more your kind of thing. 

From learning how to apply eyeshadow for a basic three-step smoky, to getting matchy-matchy with the best cream blush and the one-stop shop of a bold statement lip, learn these easy makeup looks and you'll have a skill for life.  

Your easy makeup looks masterclass, by the experts

1. Statement lipstick

The hardest bit of wearing a bold lip is having the confidence to try it. Once you're over that hurdle there's no easier beauty look as you won't need to make much, if any, effort elsewhere on your face. If you're worried about upkeep, a few prep steps will help you avoid the usual pitfalls of smudging, drying out, or color bleeding outside the lines.  

How to create a statement lip

  1. Exfoliate
    Rid your lips of dry skin or raggedy bits that lipstick clings to. "Unlike other parts of your body, your lips don’t produce oil to keep them moist," explains aesthetic nurse Nina Prisk. "Using a soft toothbrush to gently brush the lips increases blood circulation and removes flakiness, making lips healthier and smoother." 
  2. Hydrate
    Soft plumped-up lips make an attractive base for look-at-me color and stops your lips drying out and drinking your lippie. The best lip balms won't contains high levels of oil, as this can break down the pigment in your lippie. "Use a balm with ultra hydrating humectant ingredients like hyaluronic acid," advises Nina. 
  3. Line  
    Lip liner seems kind of old-school, but makeup artists are never without it in their kits. Liner not only ringfences your lipstick so it stays where you put it, it also helps you create a defined, neat shape in the first place (and can even plump up the appearance of lips with some clever overlining).
  4. Apply
    Once you've prepped, applying is the easy bit. “One of my favorite tricks when applying lipstick is to hold the bullet in the direction of your lip, but backwards," advises A-list artist Katie-Jane Hughes. "Holding the angle of the bullet facing up, towards the lips. This will give you better visibility of your natural lip line, which you don’t get when you apply your lipstick in the traditional way.” 

In your makeup kit you'll need...



2. Cream blush and shadow

Matchy-matchy eyes and cheeks could be a bit much, but by picking a flattering shade and cream formula, this is a supremely easy, chic makeup look. Use an eye primer if you have oily skin or creased lids, then pick that tone carefully. 

"Choosing the right blush for your skin tone is so important," agrees Lancôme Pro Artist Antonia Basile. "When it comes to shade, these are some of my favorites to apply for each skin tone."

Fair skin tone
"Go for softer shades. I always recommend light pinks, peaches, and plums."

Medium skin tone
"Opt for slightly warmer tones, e.g. apricots, warm peaches, berry, rose, and coppers can look great too."

Dark skin tone
"Brighter colors look fantastic. Try a brick red, deep berry or plum, orange, and tangerine shades."

How to apply cream eyeshadow and blush

  1. To apply, the warmth of your fingers beats any brush. Dab on with your ring and index fingers, from the apples of your cheek up and outwards. 
  2. Then tap across your eyelids, up to the crease and blend with your ring finger. 
  3. Go for a light wash rather than layers of opaque color to keep this easy makeup look fresh and natural. 

In your makeup kit you'll need...


3. Bronze smoky eye

The phrase smoky eye can elicit terror for anyone lacking confidence. Sure, ultra-sooty looks are best in the hands of professionals or skilled amateurs. But a subtle metallic smoky, using warm tones and crayon products is both achievable and flattering. 

How to create a bronze smoky eye

  1. Prep the lid with a neutral-toned eye primer to cover veins and give your shadow a grippy base. 
  2. Now grab a creamy shadow stick in a radiant, not sparkly metallic tone. "Rose gold, copper and bronze blend effortlessly together," says Laura Mercier Pro Artist James Stafford Webster. "The metallics work beautifully as a spotlight on the center of the lid or in the inner corner of the eyes to brighten." 
  3. After swiping and smudging with a finger, go back in and accentuate the look as much as you like. "Darker shades can be used in the waterline as an eyeliner or smoked out under the lower lash line," says James. 
  4. "To add more drama for evening use  a cocoa shade to smoke out the top and bottom lash line then add a little pop of shimmer or metallic on the center of the lid."

In your makeup kit you'll need...


4. Defined brows

It's a cliché to say well-groomed eyebrows frame your face. But like most clichés, this one exists because it's indisputably true and always will be. A subtly defined brow really does make everything else look better, so tread lightly for a flattering effect.  

"I recommend what I like to call spot filling. It will give you that natural look and all you need are two products," says Benefit UK National Brow Artist Laurretta Power.

How to create defined brows  

  1. Start by brushing up your brows with a clear gel. 
  2. Once they are dry and set, use a pencil with a balanced formula. This means you don’t need to press too hard on the skin to get the mark to appear, but it’s not too creamy as this makes the lines very broad. 
  3. Use the edge of the pencil to flick tiny hair-like strokes in sparse areas, so they will be defined but not too bold.

In your makeup kit you'll need...


5. Highlighted skin

The desire for glowing skin is universal. And while the key to perfect dewy makeup is a combined effort between skincare and cosmetics, it's also possible to cheat a healthy sheen with a few clever products. For an easygoing take on glossy highlighted skin, forget opaque, metallic highlighting powders and go for a sheer balm-like stick instead. It can have a touch of pigment in it, something peach or rose-toned will be most forgiving, or you go totally translucent. Just remember to think dewy rather than reflective. 

How to created highlighted skin

  1. Swipe the stick along points of the face you want to bring forwards into the light, the cheekbones and brow bone, then add a swipe on the top of your cupid's bow. 
  2. Glossy lips make a nice finishing touch for this look, either using your highlighting stick if the color works well, or a weightless non-sticky lip gloss. 

"Less really is more," says makeup artist Ruby Hammer. "Think of your makeup like layers in your wardrobe. You wouldn’t wear all your favorite clothes at the same time so take a similar approach with your make-up. A touch here and there is just enough."

In your makeup kit you'll need...


6. High impact lashes

Question: Do you really know how to apply mascara? If you've ever had your makeup professionally applied and wondered why the lashes bit took so long, your makeup artist was probably doing this. It's a cut above most of our blink-a-couple-of-times-onto-the-wand routine, and taking the time to do it makes a noticeable impact to the volume and length of your finished look. 

“For thicker looking and fuller lashes, less is definitely not more!" explains Bobbi Brown Pro Artist Aimee Morrison. "Layer coats of your favorite mascara adding extra definition to both upper and lower lashes for a dramatic and standout eye look.” 

How to create high-impact lashes: 

  1. "Gently curl your lashes to help enhance your natural lash length. This is especially great for those who have straight lashes and need to add a soft bend before applying mascara."
  2. "Start applying mascara to the root of your lashes and lengthen by wiggling the wand from root to tip."
  3. "Turn the wand parallel to your eye and start to swipe your lashes in windscreen-like motions with the tip of the wand, layering on even more mascara."
  4. "Let your lashes dry in between applying at least 2-3 coats, repeating steps 1 and 3 until your lashes look thicker than normal. Apply Step 3 to lower lashes also for that finished, full-lash effect."

In your makeup kit you'll need...


woman&home thanks Nina Prisk, Antonia Basile of Lancôme, James Stafford Webster of Laura Mercier, Katie Jane Hughes, Ruby Hammer, Laurretta Power of Benefit, and Aimee Morrison of Bobbi Brown.

Fiona McKim

As woman&home's Senior Beauty Editor, Fiona Mckim has tried more beauty products than she’s had hot dinners and nothing makes her happier than raving about a brilliant beauty find on womanandhome.com or her instagram grid (@fionamckim if you like hair dye experiments and cute shih-tzus)

Fiona joined woman&home as Assistant Beauty Editor in 2013, working under legend Jo GB, who taught her everything she needed to know about the industry (clue: learn about ingredients and employ extreme cynicism). 


In a previous life, Fiona studied journalism back home in bonnie Scotland and honed her skills as a features writer at publications including Junior and Prima Baby, with a brief and terrifying stint on the showbiz gossip pages of a tabloid newspaper in between. She's a skincare fanatic who can’t resist adding an extra step to her routine if it’s all the rage in Japan, loves fragrance, has fun with makeup and never turns down the chance to test a new hair tool. Basically, she loves it all.

When not slathering herself in self tan or squinting at a tiny ingredients list on a moisturiser, you’ll probably find Fiona enjoying something to do with food - cooking it, eating it, cajoling her friends into trekking across London to try a hyped pop-up in a dirty car park. 


Come to think of it, the hot dinners and beauty products are probably about even.