The nation’s favourite hair treatment was revealed after data found that it was the most-sold of lockdown beauty products.
With extra time on our hands over the past few months, many of us have been investing in lockdown beauty products to use the use this time to get our hair, skin and nails in the best condition we can.
And it turns out that there are a few products in particular that have got Brits cracking their credit cards out.
Company Clearpay, which offers a buy now, pay later service like Klarna, analysed spending data from the past few months and found that hair treatment Olaplex was the most sold beauty product over lockdown.
And it wasn’t just the range’s treatment that made the top ten list, as a couple of other popular Olaplex products made an appearance.
Wondering how your shopping habits measure up? Here are the top ten most popular lockdown beauty buys…
Most popular lockdown beauty products
This industry favourite has already built a stellar reputation among beauty fans, so it’s no surprise it topped the list of most-shopped lockdown beauty products.
Especially with hair experts recently revealing that healthy hair and long tresses have become popular hair trends after lockdown, this treatment’s reviving powers are a must for anyone with bleached or over-styled locks.
Another cult classic. This in-demand hyaluronic acid option frequently sells out for its lightweight formula that sinks into skin and leaves it hydrated and refreshed. Plus it’s a steal compared to other options on the market.
With video calls being a part of daily life now, a pore-blurring primer is a must for giving us a flawless looking glow without the need to slather on makeup.
This mattifying option is great for anyone with oily skin and large pores and is much cheaper than many of its predecessors from other brands.
With so many different moisturisers on the market it can be difficult to know which to choose, so the cult budget brand offers a hyaluronic, amino and fatty acids-filled all-in-one to keep skin soft and supple.
Ask any beauty fan what the best setting powder on the market is and they will say Laura Mercier’s perfectly formulated offering.
The loose powder leaves skin looking airbrushed with its hard-working pigments, but the product is so fine that it appears invisible on your complexion without that telltale dust.
Just like we can’t wake up without our morning dose of caffeine, this lightweight serum uses caffeine to reduce puffiness and make eyes look more awake.
The next two products in the famed Olaplex series will repair and hydrate locks when used for your weekly hair wash.
For those who have decided to try their hand at improving their makeup skills during lockdown, this set has everything you need to create an essential base.
A marvel for dry skin - this gorgeous rich and soft vitamin-infused moisturiser that will nourish your skin without leaving a greasy residue behind.
If you haven't got your hands on any of these already, now is the time to try them out!
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Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.
Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.
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