This strengthening hair treatment was the most-sold beauty product during lockdown

Most popular lockdown beauty products
(Image credit: Getty)

The nation’s favourite hair treatment was revealed after data found that it was the most-sold of lockdown beauty products.

With extra time on our hands over the past few months, many of us have been investing in lockdown beauty products to use the use this time to get our hair, skin and nails in the best condition we can.

And it turns out that there are a few products in particular that have got Brits cracking their credit cards out.

Company Clearpay, which offers a buy now, pay later service like Klarna, analysed spending data from the past few months and found that hair treatment Olaplex was the most sold beauty product over lockdown.

MORE: This emotional letter to a hairdresser shows just how important a trip to a salon can be

And it wasn’t just the range’s treatment that made the top ten list, as a couple of other popular Olaplex products made an appearance.

Wondering how your shopping habits measure up? Here are the top ten most popular lockdown beauty buys…

1. Olaplex No 3 Hair Perfector, £26, Cult Beauty

lockdown beauty products

This industry favourite has already built a stellar reputation among beauty fans, so it’s no surprise it topped the list of most-shopped lockdown beauty products.

Especially with hair experts recently revealing that healthy hair and long tresses have become popular hair trends after lockdown, this treatment’s reviving powers are a must for anyone with bleached or over-styled locks.

2. The Ordinary Hyaluronic Acid 2% + B% Hydration Support Formula, £5.90, Boots

lockdown beauty products

Another cult classic. This in-demand hyaluronic acid option frequently sells out for its lightweight formula that sinks into skin and leaves it hydrated and refreshed. Plus it’s a steal compared to other options on the market.

3. The Ordinary High Adherence Silicone Primer, £3.90, Boots

lockdown beauty products

With video calls being a part of daily life now, a pore-blurring primer is a must for giving us a flawless looking glow without the need to slather on makeup.

This mattifying option is great for anyone with oily skin and large pores and is much cheaper than many of its predecessors from other brands.

4. Pixi Glow Tonic, £18, Look Fantastic

lockdown beauty products

Another iconic classic that has developed a cult following. This exfoliating toner uses 5% glycolic acid to gently buff way dead skin cells to unveil a radiant glow underneath.

5. The Ordinary Natural Moisturising Factors + HA, £4.90, Boots

lockdown beauty products

With so many different moisturisers on the market it can be difficult to know which to choose, so the cult budget brand offers a hyaluronic, amino and fatty acids-filled all-in-one to keep skin soft and supple.

6. Laura Mercier Translucent Loose Setting Powder, £32, Cult Beauty

lockdown beauty products

Ask any beauty fan what the best setting powder on the market is and they will say Laura Mercier’s perfectly formulated offering.

The loose powder leaves skin looking airbrushed with its hard-working pigments, but the product is so fine that it appears invisible on your complexion without that telltale dust.

7. The Ordinary Caffeine Solution 5% + EGCG, £5.80, Boots

lockdown beauty products

Just like we can’t wake up without our morning dose of caffeine, this lightweight serum uses caffeine to reduce puffiness and make eyes look more awake.

8. Olaplex Shampoo and Condition Bundle, £52, Look Fantastic

lockdown beauty products

The next two products in the famed Olaplex series will repair and hydrate locks when used for your weekly hair wash.

9. Real Techniques Everyday Essentials Set, £19.99, Boots

lockdown beauty products

For those who have decided to try their hand at improving their makeup skills during lockdown, this set has everything you need to create an essential base.

10. Bobbi Brown Vitamin Enriched Face Base, £44.50, John Lewis

lockdown beauty products

A marvel for dry skin - this gorgeous rich and soft vitamin-infused moisturiser that will nourish your skin without leaving a greasy residue behind.

If you haven't got your hands on any of these already, now is the time to try them out!

Aleesha Badkar
Digital Beauty Editor, woman&home

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.

Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.