The nation’s favourite hair treatment was revealed after data found that it was the most-sold of lockdown beauty products.
With extra time on our hands over the past few months, many of us have been investing in lockdown beauty products to use the use this time to get our hair (opens in new tab), skin and nails (opens in new tab) in the best condition we can.
And it turns out that there are a few products in particular that have got Brits cracking their credit cards out.
Company Clearpay, which offers a buy now, pay later service like Klarna, analysed spending data from the past few months and found that hair treatment Olaplex (opens in new tab) was the most sold beauty product over lockdown.
And it wasn’t just the range’s treatment that made the top ten list, as a couple of other popular Olaplex products made an appearance.
Wondering how your shopping habits measure up? Here are the top ten most popular lockdown beauty buys…
Most popular lockdown beauty products
1. Olaplex No 3 Hair Perfector, £26, Cult Beauty (opens in new tab)
This industry favourite has already built a stellar reputation among beauty fans, so it’s no surprise it topped the list of most-shopped lockdown beauty products.
Especially with hair experts recently revealing that healthy hair (opens in new tab) and long tresses (opens in new tab) have become popular hair trends after lockdown, this treatment’s reviving powers are a must for anyone with bleached (opens in new tab) or over-styled locks.
Another cult classic. This in-demand hyaluronic acid option frequently sells out for its lightweight formula that sinks into skin and leaves it hydrated and refreshed. Plus it’s a steal compared to other options on the market.
3. The Ordinary High Adherence Silicone Primer, £3.90, Boots (opens in new tab)
With video calls being a part of daily life now, a pore-blurring primer is a must for giving us a flawless looking glow without the need to slather on makeup.
This mattifying option is great for anyone with oily skin and large pores and is much cheaper than many of its predecessors from other brands.
4. Pixi Glow Tonic, £18, Look Fantastic (opens in new tab)
Another iconic classic (opens in new tab) that has developed a cult following. This exfoliating toner uses 5% glycolic acid (opens in new tab) to gently buff way dead skin cells to unveil a radiant glow underneath.
5. The Ordinary Natural Moisturising Factors + HA, £4.90, Boots (opens in new tab)
With so many different moisturisers on the market it can be difficult to know which to choose, so the cult budget brand offers a hyaluronic, amino and fatty acids-filled all-in-one to keep skin soft and supple.
6. Laura Mercier Translucent Loose Setting Powder, £32, Cult Beauty (opens in new tab)
Ask any beauty fan what the best setting powder on the market is and they will say Laura Mercier’s perfectly formulated offering.
The loose powder leaves skin looking airbrushed with its hard-working pigments, but the product is so fine that it appears invisible on your complexion without that telltale dust.
7. The Ordinary Caffeine Solution 5% + EGCG, £5.80, Boots (opens in new tab)
Just like we can’t wake up without our morning dose of caffeine, this lightweight serum uses caffeine to reduce puffiness (opens in new tab) and make eyes look more awake.
8. Olaplex Shampoo and Condition Bundle, £52, Look Fantastic (opens in new tab)
The next two products in the famed Olaplex series will repair and hydrate locks when used for your weekly hair wash (opens in new tab).
9. Real Techniques Everyday Essentials Set, £19.99, Boots (opens in new tab)
For those who have decided to try their hand at improving their makeup skills during lockdown, this set has everything you need to create an essential base.
10. Bobbi Brown Vitamin Enriched Face Base, £44.50, John Lewis (opens in new tab)
A marvel for dry skin (opens in new tab) - this gorgeous rich and soft vitamin-infused moisturiser that will nourish your skin without leaving a greasy residue behind.
If you haven't got your hands on any of these already, now is the time to try them out!
Aleesha is a digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what the best buys are at any moment. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.
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