Benefit are known for game-changing mascaras, but does the beauty brand's latest release live up to the hype? Our beauty editor Fiona McKim gives her review of Badgal Bang!...
To me, mascaras are a bit like little black dresses: eminently useful, entirely essential, but no matter how much I love what I'm using, I'll keep on casting my eye around in case The One is still out there. That would explain why my makeup drawer has about 15 tubes rolling around in various states of use (or disuse) Clearly, I have commitment issues. But if there's one brand I can generally rely on to deliver the goods lash-wise, it's Benefit.
You've probably tried mega-seller They're Real! or at least heard one friend rave about its ridiculous lengthening and volumising powers (all true) Now the just-launched Badgal Bang! (£21.50), is out to take its crown, boasting a jet black formula containing super-light aero particles for mega volume with zero heaviness.
The launch has been kept strictly under wraps, but I was lucky enough to snaffle a preview sample just before Christmas and now the secret's out I can finally tell the world that it's barely had a day off my lashes since.
'My favourite thing about Badgal Bang! is the brush' - Fiona McKim
Why? Well they aren't lying about the formula; it's silky wet and slippery, gliding onto every lash without clogging or weighing them down, which means tons of length and curl. The colour is a deep velvety black and stays that way all day (side note; have you ever noticed some mascaras start jet black but end up all chalky and grey by the end of the day... why?)
My favourite thing about Badgal Bang! is actually the brush; it's incredibly flexible in a neat conical shape to get right into those tiny lashes at the inner and outer corners of eyes. It seems to pick up just the right amount of product without overloading my lashes or requiring hokey cokey style in-out in-out, as many comb-like brushes tend to do.
I can hardly think of a reason not to love Badgal Bang!. If you love super bulked-up volume or have hooded lids and want something so budge-proof it requires a hardcore removal technique then maybe stick with They're Real. Otherwise it's a winner, and definitely top dog in my highly competitive mascara hierarchy (for now at least...).