The significance behind the Duchess of Cambridge’s stunning Bafta Awards 2020 dress

She looks beautiful!

Duchess of Cambridge bafta

Sustainability is this year’s focus at the Bafta Awards 2020, which are taking place tonight at the Royal London Hall in London.

It was always predicted that the Duchess of Cambridge would wear an old dress for the occasion, setting an example with an eco-conscious fashion choice. Those walking the red carpet have been asked by the London College of Fashion’s Centre for Sustainability to think about the environmental footprint of their wardrobe choices and wear something they already own.

Catherine, Duchess of Cambridge, opted for a stunning gold embellished Alexandra McQueen gown for the big night. She first wore the dress on a royal tour of Southeast Asia back in 2012.

Duchess of Cambridge baftas

Livia Firth, who founded Eco-Age, a sustainability and communications consultancy, with her husband Colin Firth, told The Sunday Telegraph: “I have always admired her commitment to re-wearing and setting an example to all.

“The Duchess of Cambridge's voice is so powerful and it’s refreshing to see how she uses it for a variety of things including making a purposeful fashion choice.”

Bethan Holt, a fashion and culture writer, echoed the sentiment. She told The Sunday Telegraph, “Wearing a dress three times might seem normal for the rest of us, but it’s seen as a statement when Kate does it.”

Catherine Duchess of Cambridge bafta

"Sustainability is very important to Bafta, and we’re doing more than ever before," a Bafta spokesperson told Grazia.

"The goal is that the EE British Academy Film Awards 2020 will be carbon neutral, working towards having a net positive impact on the environment. From travel and food, to branding and materials, BAFTA is ensuring the awards are as sustainable as possible."

MORE: The Duchess of Cambridge's favourite wedges are back in stock

It’s a big night for Prince William, who will present the award for the Fellowship, Bafta’s most prestigious accolade, to film producer Kathleen Kennedy.

“We are so pleased the duke and duchess will join us to celebrate another outstanding year in film,” said Amanda Berry OBE, chief executive of Bafta.

This year marks the duke’s 10thyear as Bafta’s President and his involvement has been invaluable to the work we do, from launching our global new talent activity in 2011, to supporting the Bafta Scholarships programme and assisting with the most far-reaching fundraising campaign Bafta has ever undertaken.

"We are immensely grateful to their royal highnesses for their continued support.”

Lauren Hughes
Lauren Hughes

Lauren is deputy editor at woman& in the UK and became a journalist mainly because she enjoys being nosy. With a background in features journalism, Lauren has worked on the woman&home brand for four years. Before woman&home Lauren worked across a variety of women's lifestyle titles, including GoodTo, Woman's Own, and Woman magazine. After starting out working for a local paper in Yorkshire, her journalism career took her to Bristol where she hunted out stories for national papers and magazines at Medavia news agency, before landing a job in London working as a lifestyle assistant.

Lauren loves helping people share their stories, bringing experiences to life online, honing her interview techniques with everyone from authors to celebrities, headteachers to local heroes. As well as having a good nose for a story, Lauren has a passion for the English language and years of experience optimizing digital content to reach the widest audience possible. During her time at w&h, Lauren has worked on big brand campaigns like the Amazing Women Awards and assisted in developing w&h expert-approved Buyer's Guides—the place to go if you're looking to splash out on an important purchase and want some trusted advice. In addition to her journalism career, Lauren also has a background in copywriting for prestigious brands such as Inhabit Hotel, eco-development K'in in Tulum, social enterprise The Goldfinger Factory and leading London architect Holland Harvey, using language in all its glorious forms, from detailed guidebooks to snappy social content. 

A big fan of adventure, Lauren is also a keen travel writer and loves sharing tips on where to find the best places to eat, drink, and be merry off the beaten track. Lauren has written a series of travel guides for London hotels and loves sharing her insights into a destination's cultural and culinary offerings. If you need a recommendation on any UK destination, she's more than happy to help. At the weekend, you'll usually find her hanging out with her pet cat (or anyone else's pet she can get her hands on), escaping to the countryside, or devouring a good book. 

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