"For me, clothes need to work in real life" - Helen Skelton's summer edit for JD Williams is about flattering, comfy and easy to style pieces

Timeless and contemporary, this is fashion that fits modern life

Helen Skelton in several shots from her JD williams edit
(Image credit: Helen Skelton)

Helen Skelton has teamed up with JD Williams to support the brand in championing better fashion for midlife women. The 42-year-old recently joined Gok Wan for an evening of fun, food and fashion chat, where the presenter took part in a panel discussion about why finding great clothing in midlife comes with a range of new challenges, and how the size-inclusive retailer is meeting those needs.

"For me, clothes need to work in real life," Helen explained, "they need to feel good the moment you put them on. As women, we’re balancing so much, so having pieces that are comfortable, flattering and easy to wear really matters. If something doesn’t feel right, you just won’t reach for it.”

Having spoken to 2000 women, JD Williams is in the business of feel-good fashion, asking midlife women about how they feel about their bodies, their style, what's changed and what they need. Helen's 12-piece edit is a contemporary range that taps into the spring/summer fashion trends for 2026, whilst subtly giving women the support, cuts and silhouettes that fit and flatter, without compromise. We've rounded up the best bits below.

Helen Skelton collaborates with JD Williams on a 12 piece summer edit

The collection is a reflection of Helen's feminine but eclectic style and covers everything you'll need for a comfortable, modern and fashion-forward summer. Joyful in colour, the bursts of trending sunshine yellow and soft pink give a nod to this season's must-have hues, while gingham prints, contemporary denim cuts, crochet knits, as well as sundresses, mean that whether you're at home or abroad this season, Helen Skelton's JD Williams edit has something worthy of your summer capsule wardrobe.

Talking about her collection, Helen explains: "I was drawn to stylish summer pieces that feel practical and comfortable but still joyful - great denim, easy layering, and colour that lifts your wardrobe. It’s about clothes that work with your body, not against it. So many women feel invisible in fashion, and that shouldn’t be the case. That is why I’ve loved working with JD Williams as they empower women to embrace their life to the fullest".

It's the little details that matter here, the added elastication at the waist, or across the back to provide comfort and a better fit, the pockets, the curve-loving cuts and the decent amount of sleeve coverage on offer. JD Williams is ensuring that midlife fashion is a celebration of hitting that milestone, rather than retreating and how to look the most stylish whilst doing so, and who better to represent that than the very stylish Helen Skelton.

Rivkie Baum
Fashion channel editor

Rivkie is a fashion editor, writer and stylist with twenty years' experience in the industry. Rivkie studied design and pattern cutting at the London College of Fashion, and fell in love with styling and journalism, and has covered fashion weeks in London, Paris and New York, as well as shooting editorial all over the world.


Specialising in plus size fashion, Rivkie has long championed that style is for everyBODY and has appeared on a host of radio stations and television shows, pushing for greater representation for plus size women and fashion throughout her career. 

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