The best Black Friday watch deals 2020: early discounts to shop right now

These early Black Friday watch deals are not to be missed.

Black Friday Watch deals
(Image credit: Getty / David Selman/Fuse)

You can make huge savings by shopping the Black Friday watch deals this year on 27 November.

A designer watch is an investment and many timepieces go on to be passed down through generations – making the purchase of a luxury watch special in more ways than one.

Whether you're shopping for a new watch for yourself, for a special man in your life, for an anniversary gift (opens in new tab) or as a special present for a milestone birthday like a 40th or 50th birthday gift (opens in new tab), the best Black Friday deals (opens in new tab) is a great opportunity to find the perfect present but at a seriously reasonable price.

With Black Friday not far off this year, here are some of the best early Black Friday watch deals for 2020 – and the brands to keep an eye on for more discounts.

Black Friday watch deals: What we expect to see in 2020

Amazon are always at the forefront of Black Friday, offering some of the most competitive prices and discounts in the UK. Although you may not commonly associate Amazon with being a shopping destination for the purchase of designer watches, the huge online retailer actually has a vast selection of styles and brands to choose from.

Last year ran a 50% off discount across extended lines of women's watches (opens in new tab) and men's watches (opens in new tab) for Black Friday. This included designer brands like Fossil, Michael Kors, Hugo Boss and Armani. The sale also included classic watch brands such as Casio, Sekonda and Timex.

Also offering 50% off watched for Black Friday last year were Goldsmiths. Both Goldsmiths and Amazon will be ones to watch for the best Black Friday watch deals in 2020.

Brands that discounts their own watches in the past have included Fossil and Skagen, with certain styles reduced by as much as 50%.

WatchShop, who sell brands including Tissot, Gucci, Rotary and Citizen, offer great deals all year round and have been known to reduce timepieces by as much as 50%.

Should I wait to shop the Black Friday watch deals?

With Black Friday falling on Friday November 27 this year, the annual mega-sale is still over a month away. If you're looking for the special gift or brand new watch to add to your collection right now, the date of the sale may seem a little far away.

The 'pros' of waiting to shop the offers and 2020 Black Friday watch deals is that you could save hundreds of pounds. Plus, with so many discounts on offer over the course of Black Friday and the weekend that follows, the chances of you finding the exact make and model you want but for less than the usual RRP is pretty high.

If you don't want to wait to buy a watch in the Black Friday sale this year, we've rounded up a few of the best offers, deals and discounts on watches available right now – so you can get (or give) a brand new timepiece sooner rather than later.

Will there be any Black Friday Apple Watch deals?

Yes, and we've already found one! Out of all the watches out there, possibly one of the most coveted ones is the Apple Watch. One of the most common smart watches out there, the Apple Watch boasts a host of clever features, making it effectively like an iPhone for your wrist.

With the ability to make phone calls, send text messages and reply to Whatsapp notifications, it has all the social features you may want in a smart watch, while health features such as heart rate, blood oxygen and ECG tracking make it one for anyone out there who wants to stay a bit more aware of what's going on in their bodies.

It's also handy for those who want to leave their phone at home and head out for a walk or run as you can log into your favourite streaming service and listen to music, podcasts and even motivational exercise classes. Plus you can monitor any walks or workouts, with the newer models even able to monitor swims with the water resistant feature, so you can log and keep track of all of your fitness.

Apple themselves don't always offer discounts on the Apple Watch during the Black Friday sales, however, there are a couple of retailers who may allow us to make some savings on the smart watch.

High street giants Argos (opens in new tab), Currys (opens in new tab) and John Lewis (opens in new tab) all sell the Apple Watch, as well as online retailer Very (opens in new tab). So we'd keep an eye on all of them to see if they will include the Apple Watch in any of their Black Friday sales. 

Here's one Black Friday Apple Watch deal we have already spotted at Amazon:


Apple Watch Series 5 (GPS + Cellular, 40mm), £499 (opens in new tab)

Apple Watch Series 5 (GPS + Cellular, 40mm), £499 £379.65 (save £119.35) | Amazon (opens in new tab)

Available with GPS + Cellular, this is a great deal for the Apple Watch Series 5. Not only does this model have an "always on" retina display (so no more lifting your arm awkwardly to illuminate the screen), but it's swimproof and even has an ECG app, great for seeing how healthy your heart is.

The best early Black Friday watch deals 2020

Emporio Armani Men's Analog Quartz Watch, £229 (opens in new tab)

Emporio Armani Men's Analog Quartz Watch, £229 £162.47 (save £60.07) | Amazon (opens in new tab)

TOP DEAL: Can't wait for Black Friday? There are already deals to be had from Amazon this year, who are currently offering 26% off this classic Armani timepiece in stainless steel and quartz. The watch comes presented in a smart Emporio Armani Gift Box, making it an ideal and easy gift for any men in your life.

Fossil Gen 4 Smartwatch with Wear OS by Google, £249 (opens in new tab)

Fossil Gen 4 Smartwatch with Wear OS by Google, £249 £117 (save £121) | Amazon (opens in new tab)

This Fossil men's smartwatch is much more than just a pretty face. Boasting a fitness tracker, heart rate monitor and sleep monitor, the touchscreen watch is like a portable personal assistant. Ahead of Black Friday, Amazon are offering the watch for a huge 53% off.

Casio Classic Men's Watch in Resin/Stainless Steel, (opens in new tab)

Casio Classic Men's Watch in Resin/Stainless Steel, £25 £16.96 (save £8.61) | Amazon (opens in new tab)

This Casio design is a classic style that comes with stopwatch, daily alarm and illuminator. The grey LCD dial in surrounded with a practical, black resin case and strap and the watch is water resistant to 50 metres.

Timex Men's Intelligent Quartz Tide-Temp-Compass Watch, £139.99 (opens in new tab)

Timex Men's Intelligent Quartz Tide-Temp-Compass Watch, £139.99 £119.20 (save £20) | Amazon (opens in new tab)

A stainless steel with bidirectional bezel and digital compass watch face with a brown leather strap, this Timex model also features an Indiglo nightlight, digital thermometer to measure air and water temperature and tide tracker. An explorers watch with style.

Michael Kors Gen 5 Lexington Connected Smartwatch with Wear OS, £329 (opens in new tab)

Michael Kors Gen 5 Lexington Connected Smartwatch with Wear OS, £329 £271.20 (save £29.28) | Amazon (opens in new tab)

The Michael Kors Gen 5 Lexington Connected Smartwatch comes with Wear OS by Google technology that will sync and work with both iPhone and android devices. This watch also has GPS, Heart Rate monitoring and distance tracking technology meaning you can use it for both sport and general wear. 

Michael Kors Pyper Watch MK2741, £139 (opens in new tab)

Michael Kors Pyper Watch MK2741, £139 £119 (save £39.81) | Watch Shop (opens in new tab)

Love Michael Kors, but always been put off by the price tag? At just under £100, this is the perfect deal to invest in. The rose-plated stainless steel is a huge trend right now, plus this one is water resistant up to 50m – so you never have to take it off! We love. 

Sekonda Women's Analogue Quartz Watch, £59.99 (opens in new tab)

Sekonda Women's Analogue Quartz Watch, £59.99 £32 (save 27.99) | Amazon (opens in new tab)

A watch you can wear everyday that still looks stylish can sometimes be a tricky thing to find. That's why we love this Sekonda pick. While the watch face is small enough to not get in the way when you're working, the two-tone strap really gives this bargain buy some added wow factor.

£139 (opens in new tab)

Daniel Wellington Mesh Bracelet Strap Watch, £139 £111.20 (save £27.80) | John Lewis (opens in new tab)

This stunning rose gold watch is elegant and feminine. From Daniel Wellington's petite collection, this pint-sized timepiece is as classic as they get and will look great even in years to come.


Skagen Women's Freja Bracelet Strap Watch, (opens in new tab)

 Skagen Women's Freja Bracelet Strap Watch, £99 £79.20 (saving of £19.80) | John Lewis (opens in new tab)

This minimalist watch is sophisticated and classy. It features a small stainless steel case, clean dial and sparkling round crystals as hour markers. It's effortlessly chic and goes with practically everything.

So treat yourself or a loved one to a brand new timepiece this Christmas - at these prices they are hard to refuse.

Rachael Martin
Digital Editor - Woman & Home

An internationally published digital journalist and editor, Rachael has worked as a writer and editor for both news and lifestyle websites in the UK and abroad including Metro UK, Homes & Gardens, Ideal Home,, and body+soul. 


Rachael's published work covers a broad spectrum of topics and she has written about everything from the future of sustainable travel, to the impact of the coronavirus pandemic on the world we live in, to the psychology of colour.