33 viral TikTok beauty products—tested and approved by us

These are the TikTok beauty products that are truly worth the hype

Collage of three Tiktok beauty products by physicians choice, gisou and milk makeup
(Image credit: Future)

Have you got into TikTok beauty yet? Whether or not you use this social media platform there's no denying that it is fertile ground for exciting new products and trends, regularly influencing beauty fans to take part in a shopping stampede.

Known as a launchpad for viral dances, DIY projects, and baked feta pasta, TikTok has evolved into a leading destination for viral beauty buys. Some of the hottest products on TikTok are all-time greats, like the best skincare products of yesteryear experiencing a mainstream revival, while many are newer innovations making their debut, like the eight-second treatment that beats the best hair masks for shine.

Once a product amasses a considerable fandom on the Gen-Z dominated app, it will sell out for months at a time. This means it's worth getting to know what's hot in TikTok beauty at any given point, but as with all social media it's easy to get lost in endless scrolling. That's why we've curated the best TikTok beauty products for your routine that we really rate—from new heroes to old-school classics.

33 viral TikTok beauty products we really rate

TikTok Makeup

TikTok Makeup: Isle of Paradise Self Tanning Water

(Image credit: Isle of Paradise)

1. Isle of Paradise Self Tanning Refill Water

Specifications

RRP: $22/£14.95
Shade Range : N/A
Targeted Concerns: Self-tanning with skin-healthy benefits
Key Ingredients: Vegan, cruelty-free, paraben-free, sulfate-free, and phthalate-free; coconut, chia seed, and avocado oils

Reasons to buy

+
Nourishing ingredients
+
Non-greasy formula
+
Doesn't transfer onto clothes and sheets

Reasons to avoid

-
Need to buy bottle in addition

The Isle of Paradise Self Tanning Refill Water commanded the attention of TikTok creators and onlookers alike—and not surprisingly, it flew off the shelves. Designed to impart a beautiful bronze glow, this transparent water leverages nourishing ingredients without transferring onto clothes and sheets post-application.

In addition, its non-greasy formula is infused with the brand's SuperBalance complex, which incorporates color-correcting actives to counteract redness. In other words, your skin will look even while your tan won't look orange or overdone. 

TikTok Makeup: KVD Foundation Balm

(Image credit: KVD)

2. KVD Good Apple Foundation Balm

Specifications

RRP: $40.50/£32
Shade Range: 40
Targeted Concerns: Full coverage for dry skin types
Key Ingredients: Vegan, cruelty-free, paraben-free, and recyclable packaging

Reasons to buy

+
Long-lasting
+
Great for dry-skin types
+
Won't cake

Reasons to avoid

-
Not great for oily or acne-prone skin 

The KVD foundation balm is a TikTok beauty darling that's become one of our favorite makeup buys. Formulated with apple extract and sodium hyaluronate, its creamy formula delivers long-lasting, dense coverage for every square inch of the face, all while minimizing the appearance of pores and blemishes. It also won't cake or settle into crevices and fine lines. 

Due to its nourishing formula, this goodie best caters for dry skin types. so those with oily, acne-prone complexions may want to shop elsewhere. If you fall into the latter category, try Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation (Number 12 on our list) instead, or opt for one of the best foundations for oily skin.

TikTok Makeup: Milk Primer

(Image credit: Milk)

3. Milk Makeup Hydro Grip Primer

Specifications

RRP: $36/£41
Shade Range: N/A
Targeted Concerns: Full coverage for dry skin types
Key Ingredients: Vegan, cruelty-free, paraben-free, silicone-free, gluten-free, oil-free, and fragrance-free; aloe water, hyaluronic acid, and niacinamide (vitamin B3)

Reasons to buy

+
Holds onto product for up to 12 hours
+
Smooths out texture
+
Hydrateing

Reasons to avoid

-
Higher price tag than other primers

Earning numerous awards, glowing reviews on TikTok, and countless loyal fans, Milk Makeup's Hydro Grip Primer boosts moisturizing and antioxidant benefits that'll help transform your face into an ideal canvas for makeup. Packed with hemp-derived cannabis seed extract, this sheer product holds onto products, like foundation and concealer, for up to 12 hours. It also smooths out your natural skin texture. 

TikTok Makeup: L'Oreal Eyeliner

(Image credit: L'Oreal)

4. L'Oréal Paris Makeup Infallible Flash Cat Eye Waterproof Liquid Eyeliner

Specifications

RRP: $10.61/£8.14
Shade Range: 2
Targeted Concerns: Smudge-resistant, waterproof eyeliner
Key Ingredients: Liquid-based formula

Reasons to buy

+
Affordable
+
Easy to apply
+
Ultra-black pigment

Reasons to avoid

-
Eyeliner can transfer on oilier skin

L'Oréal's waterproof liquid eyeliner made a splash with TikTok influencers when it launched and no wonder. It delivers rich color and includes an ultra-fine felt tip for precise application. As you draw on your wing, the stencil on the lid works to provide a clean, straight line in one go, sans inkblots. It turns out you can achieve the perfect cat eye without having to spend more than $10/£10, what a winner!

TikTok Makeup: e.l.f. concealer

(Image credit: e.l.f.)

5. e.l.f. 16HR Camo Concealer

Specifications

RRP: $7/£6
Shade Range: 25
Targeted Concerns: Full coverage for under-eyes
Key Ingredients: Vegan, cruelty-free, paraben-free, and phthalate-free; avocado Oil and kaolin clay

Reasons to buy

+
Affordable
+
Even application
+
Covers redness

Reasons to avoid

-
Can cake on dry skin

If you're looking for an affordable dupe for Tarte Shape Tape concealer, look no further: e.l.f. 16HR Camo Concealer is its budget baby sister, serving as a crease-proof, matte option at a fraction of the price. Available in a variety of shades and undertones, this concealer features a large doe foot applicator for even application and a formula that won't settle into fine lines. Plus, its ingredients work to hydrate and mattify the complexion. We have one in our arsenal and would argue that it's actually better than the iconic Shape Tape, especially for those with redness and hyperpigmentation.

TikTok Makeup: e.l.f. Concealer

(Image credit: e.l.f.)

6. e.l.f. CC Camo Cream

Specifications

RRP: $15/£14
Shade Range: 16
Targeted Concerns: Full coverage and color-correcting
Key Ingredients: Vegan, cruelty-free, paraben-free, and phthalate-free; collagen, peptides, and niacinamide

Reasons to buy

+
Hydrating
+
A little goes a long way
+
Conceals redness

Reasons to avoid

-
Dense formula

e.l.f.'s CC cream is an exact dupe for the cult-status IT Cosmetics CC+ Cream, designed to color correct and conceal redness, blemishes, and pores. Moreover, this iteration hydrates, plumps, and provides SPF protection for the skin. While its formula is pretty dense, it feels weightless when applied. We wore this dream cream on Easter Sunday, and our face remained intact against flowing mimosas, hot weather, and hours of frolicking around town. Trust us, a little goes a long way.

TikTok Makeup: NYX Liquid Lipstick

(Image credit: NYX)

7. NYX Professional Makeup Shine Loud High Shine Lip Color

Specifications

RRP: $11.50/£12
Shade Range: 24
Targeted Concerns: Color transfer
Key Ingredients: Vegan, PETA-certified, and cruelty-free; Vitamin E, macadamia seed oil, coriander fruit oil, jojoba seed oil, apricot kernel oil & passion fruit seed oil

Reasons to buy

+
Highly pigmented
+
Won't smudge
+
Excellent value

Reasons to avoid

-
Can become flakey after a while

Everyone and their mother has seen snippets of content creators experimenting with the NYX Professional High Shine Lip Color and their real-time reactions. Amassing widespread awe and popularity, this lip product offers a highly pigmented color and sheen that won't smudge, fade, or bleed for hours on end. It features two sides: a base coat similar in consistency to a liquid lipstick; and a glossy, non-sticky top coat. Both work in harmony to create a lip color that's as comfortable as it is long-lasting. Talk about ingenious.

TikTok Makeup: Maybelline mascara

(Image credit: Maybelline)

8. Maybelline Lash Sensational Sky High Mascara

Specifications

RRP: $12.19/£9.99
Shade Range: 2
Targeted Concerns: Volume and length
Key Ingredients: Bamboo extract and fibers; suitable for sensitive eyes and contact lens wearers

Reasons to buy

+
No flaking
+
Lengthens baby hairs
+
Intense pigment

Reasons to avoid

-
Can smudge easily

As one of the best Maybelline mascaras, this option has dominated the internet scene, with shoppers flocking to online retailers far and wide. The Maybelline Sky High Mascara includes a flex tower brush, which captures baby hairs at every angle and takes them to greater heights. No flaking, smudging, or fall-out post-application. On the contrary, you'll enjoy long-lasting, intense pigment, lash definition, and dimension in one swipe.

TikTok Makeup: Charlotte Tilbury Setting Spray

(Image credit: Charlotte Tilbury)

9. Charlotte Tilbury Setting spray

Specifications

RRP: $20/£15
Shade Range: N/A
Targeted Concerns: Lasting power
Key Ingredients: Paraben-free, sulfate-free, phthalate-free, alcohol-free, and oil-free; Japanese Green Tea, film-former polymers, and aromatic resin

Reasons to buy

+
Hydrating
+
Smoothes skin texture
+
Reduces appearance of pores
+
Doesn't melt or settle

Reasons to avoid

-
High price tag

According to TikTok beauty fans on the world wide web, Charlotte Tilbury's iteration has clinched the title of best setting spray—better than the universally revered Urban Decay All Nighter Long-Lasting Makeup Setting Spray. This hydrating spritz feels lightweight when applied and keeps makeup in place without melting, fading, or settling. And lo and behold, it touts skin-healthy benefits too, working to plump and hydrate the skin texture and reduce the appearance of pores. 

TikTok Makeup: Charlotte Tilbury Contour

(Image credit: Charlotte Tilbury )

10. Charlotte Tilbury Hollywood Contour Wand

Specifications

RRP: $40/£29
Shade Range: 2
Targeted Concerns: Contouring, defining, and sculpting the face
Key Ingredients: Paraben-free and sulfate-free, siloxane, which creates a lightweight and dry feel for easy blending

Reasons to buy

+
Great shades
+
Nice sponge tip
+
No caking
+
Very easy to blend

Reasons to avoid

-
Expensive

Dubbed as a staple in singer and TikTok star Madison Beer's makeup routine, the Hollywood Contour Wand offers rich color, a semi-matte finish, and a seamless sponge applicator. The applicator enables users to create shadows, dimensions, and definition to cheek hollows, temples, and more. 

Since it's cushion-based, this applicator evenly distributes the product without caking or creasing. Note: this product sells out quickly, so if you see it, snap it up fast.

TikTok Makeup: Milani Eye Brightener

(Image credit: Milani)

12. Milani SUPERCHARGED BRIGHTENING UNDEREYE TINT

Specifications

RRP: $11.39/£8.76
Shade Range: 3
Targeted Concerns: Brightening, concealing dark under-eye circles, and color-correcting
Key Ingredients: Vegan and cruelty-free

Reasons to buy

+
Illuminates under-eye
+
Lightweight texture
+
Provides even canvas for putting makeup on

Reasons to avoid

-
Not great to apply with a brush

After it set the TikTok beauty community alight, the makeup community quickly mobilized to purchase the Milani Supercharged Undereye Tint, a hailed dupe for the coveted Becca Cosmetics Under Eye Brightening Corrector. Designed to be applied before concealer, this eye brightener illuminates dark circles and hydrates thin under-eyes with hyaluronic acid, plant-based collagen, niacinamide, and caffeine. Its lightweight texture applies like a dream and provides a smooth, even canvas for when you need to apply other makeup on top.

TikTok Makeup: Tatcha Powder

(Image credit: Tatcha)

13. Tatcha Silk Powder

Specifications

RRP: $48 (US only)
Shade Range: N/A
Targeted Concerns: Fine lines and wrinkles, pores, and dryness
Key Ingredients: Cruelty-free, talc-free, paraben-free, sulfate-free, phthalate-free, and sustainable packaging

Reasons to buy

+
Won't dry or flake
+
Soft finish
+
Blurs imperfections

Reasons to avoid

-
Can gather in fine lines and on dry skin

The Tatcha Silk Protective Setting Powder is a high-power translucent option designed to blur imperfections, shield the complexion from pollution and blue light, and impart a soft finish. It's formulated with silk extracts, fibroin, and sericin, all of which nourish skin and retain moisture. Unlike other powders, this one will not dry or flake with long-term wear. Needless to say, TikTok's beauty corner really knows how to hype up a worthwhile product; and we're not mad about it.

TikTok Makeup: Rare Beauty Blush

(Image credit: Rare Beauty)

14. Rare Beauty Soft Pinch Liquid Blush

Specifications

RRP: $20/£19
Shade Range: 8
Targeted Concerns: Blendable and buildable color for your cheeks and complexion
Key Ingredients: Vegan, cruelty-free, paraben-free, sulfate-free, gluten-free, and phthalate-free

Reasons to buy

+
Long-lasting
+
Natural finish
+
Range of colors

Reasons to avoid

-
Matte formula can be trickier to work with

Liquid blush is all the rage, with singer and actor Selena Gomez's beauty line Rare Beauty's iteration leading the pack after racking up hundreds of reviews on TikTok. Available in matte and dewy finishes, this light-as-a-feather formula delivers pigmented glow, long-wear comfort, and a natural finish. More notably, the sky's the limit: you can decorate your cheeks in an array of peach, red, deep berry, and rose hues for any occasion. Pair yours with Rare Beauty's stunning cream eyeshadow. The duo is no-makeup-makeup and millennialism done right. We love you, Selena.

TikTok Makeup: Physicians Formula Bronzer

(Image credit: Physicians Formula)

15. Physicians Formula Butter Bronzer

Specifications

RRP: $18.88/£14.49
Shade Range: 6
Targeted Concerns: Sun-kissed glow, powder contouring, and hydration
Key Ingredients: Hypoallergenic, paraben-free, gluten-free, cruelty-free, and oil-free; nutrient-dense murumuru butter, cupuacu butter, and tucuma butter

Reasons to buy

+
Hydrating
+
Works well with cream products
+
Glowing but not sparkly

Reasons to avoid

-
Some might not like the coconut smell

You don't have to shell out tons of cash for a great bronzer—especially with the Physicians Formula Butter Bronzer available at virtually every drugstore. This powder-to-cream essential does more than just give a sun-kissed glow: It melts into skin, retains moisture, and hydrates the complexion with fatty acids and pro-vitamins. The butter bronzer works well with other cream-based products and also comes with a sponge applicator, so applying is a breeze.

TikTok Makeup: NYX Concealer Serum

(Image credit: NYX)

16. NYX Professional Makeup Bare With Me Concealer Serum

Specifications

RRP: $14.36/£11
Shade Range: 13
Targeted Concerns: Cover and conceal while hydrating
Key Ingredients: Vegan, cruelty-free, paraben-free, tremella mushroom, cica and green tea.

Reasons to buy

+
Reduces redness
+
Hydrates
+
Lightweight so doesn't cake

Reasons to avoid

-
Small shade range

Described as a skincare serum in a concealer, NYX Bare With Me brings 24 hour hydration to the skin so you can feel moisturized all day long. With a non-cakey finish, this concealer serum will cover up and tackle redness, blemishes, and a dry skin texture, leaving your skin looking even and feeling smooth.

It's great to use under the eyes to reduce the look of bags, but it can be used anywhere on the face and body. 

TikTok Makeup: Too Faced Lip Injection Lip Gloss

(Image credit: TooFaced)

17. TooFaced Lip Injection Extreme Lip Plumper

Specifications

RRP: $29/£20
Shade Range: 5
Targeted Concerns: Long-lasting lip plumping effects
Key Ingredients: Atelocollagen, marine filling spheres, avocado oil, Jojoba oil, Vitamin E

Reasons to buy

+
Gives lips a fuller look
+
Lovely glossy look
+
Various scents and colors to choose from

Reasons to avoid

-
Can cause tingling/burning sensation

To get that plumper lip look without having to face the prospect of getting injections, this viral TooFaced plumping lip gloss does the job. It naturally enhances your lips, making them look fuller whilst adding a stunning glossy sparkle. You can put other lip products on top if you want to combine the plumping effect with a matte finish, but it's a good idea to wait a few minutes after applying the lip injection gloss before doing so. 

You're not going to get Angelina Jolie's lips from this, and it will only last a couple of hours at most (unless you remember to touch up throughout the day), but it's a great way to give your pout a bit of a boost before heading out.

TikTok Skincare

TikTok Skincare: Cicapair color corrector

(Image credit: Cicapair)

18. Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment SPF 30

Specifications

RRP: $52/£37
Targeted Concerns: Redness, dryness, dullness, and uneven texture
Key Ingredients: SPF protection, paraben-free, sulfate-free, and phthalate-free; features a centella Asiatica Complex, herbs complex

Reasons to buy

+
Neutralizes redness
+
Alleviates inflammation
+
Doesn't leave behind residue

Reasons to avoid

-
Doesn't always work well under makeup

TikTok communities concede that this green-to-beige treatment is an exceptional color-corrector. Courtesy of its main ingredient Tiger Grass (AKA Centella Asiatica) this product conceals blemishes, neutralizes redness and alleviates inflammation, irritation, and discomfort. It features a cream-based formula, which applies effortlessly without leaving behind residue. Before you know it, your skin will look brighter and more radiant.

TikTok Skincare: CeraVe Cleanser

(Image credit: CeraVe)

19. CeraVe Hydrating Facial Cleanser

Specifications

RRP: $21.66/£16.62
Targeted Concerns: Cleansing and moisture balance for normal-to-dry skin
Key Ingredients: Ceramides and hyaluronic acid; non-comedogenic

Reasons to buy

+
Hydrating
+
Removes grime
+
Gentle formula

Reasons to avoid

-
Not great for oily skin

Thanks to skincare guru Hyram Yarbro and his dedicated army, CeraVe continues to dominate the mainstream TikTok beauty conversation, with its hydrating facial cleanser as a universal favorite. This cleanser sells out on a regular basis, and removes dirt, grime, and makeup with finesse; however, its gentle formula won't disrupt the skin's natural barrier or strip moisture. Rather, this cleanser leverages ceramides and hyaluronic acid for extra nourishment. In turn, your complexion won't feel dry or tight post-application. 

TikTok Skincare: Glow Recipe Niacinamide Drops

(Image credit: Glow Recipe)

20. Glow Recipe Watermelon Glow Niacinamide Dew Drops

Specifications

RRP: $34/£31
Targeted Concerns: Dryness and dullness
Key Ingredients: Vegan, cruelty-free, and recyclable packaging; niacinamide, watermelon, and hyaluronic acid

Reasons to buy

+
Hydrating
+
Makeup applies smoothly on top
+
Brightens skin

Reasons to avoid

-
Some people don't like the fragrance

Glow Recipe's Watermelon Glow Niacinamide Dew Drops developed its own TikTok groupies seemingly overnight. Backed by TikTok makeup guru Mikayla Nogueira, the lightweight gel doubles as a makeup and skincare hybrid. As a hydrating primer, it provides a strong base that grips onto the rest of your makeup; and as a moisturizer, it'll quench your dehydrated skin with a barrage of ingredients including niacinamide and, unsurprisingly, watermelon.

TikTok Skincare: The Ordinary

(Image credit: The Ordinary)

21. The Ordinary AHA 30% + BHA 2% Peeling Solution

Specifications

RRP: $8.70/£6.30
Targeted Concerns: Texture, signs of congestion, uneven skin tone, and signs of aging
Key Ingredients: Vegan and cruelty-free; free of alcohol, gluten, nuts, oil, silicone, parabens, and sulfates

Reasons to buy

+
Affordable
+
Long-lasting
+
Gives more even complexion

Reasons to avoid

-
Causes some people irritation

For under $10/£10, you can try an at-home chemical peel treatment thanks to The Ordinary's AHA 30% + BHA 2% Peeling Solution. TikTok creators with varying skin types and textures say it brings immediate results, including a brighter, visibly softer, and more even complexion.

This product can feel incredibly potent when applied. It's recommended to do a patch test beforehand, as we found it can give a tingling and burning sensation. If your complexion is prone to irritation, you may want to forgo this option altogether and focus on developing a more appropriate skincare routine for sensitive skin. That being said, we still argue that it's a skincare solution worth the hype, and not just because of its low price tag.

TikTok Haircare: TreeHut Mask

(Image credit: Tree Hut)

22. Tree Hut Shea Sugar Scrub

Specifications

RRP: $10.49/£8.84
Targeted Concerns: Dryness and dullness
Key Ingredients: Vegan, paraben-free, sulfate-free, and alcohol-free; organic shea butter, coconut extract, safflower seed oil, primrose oil, avocado oil, macadamia seed oil, and orange oil

Reasons to buy

+
Exfoliating
+
Leaves skin feeling smooth
+
Great value
+
Perfect for post-shave

Reasons to avoid

-
Some people don't like the scent

A gentle exfoliator and hydrator in one, Tree Hut's Coconut Lime Shea Sugar Scrub is a beloved bath time essential. Ideal to use post-shave, it's infused with a nourishing medley of natural oils and ingredients, all of which condition and smooth the skin until it's buttery soft. Plus, it features sugar, a natural exfoliant that buffs away dead and damaged skin. Naturally, it's garnered thousands of positive reviews on TikTok for its performance and delectable coconut-lime scent.

TikTok Skincare: Paula's Choice

(Image credit: Paula's Choice)

23. Paula’s Choice 0.3% Retinol + 2% Bakuchiol Treatment

Specifications

RRP: $56/£54
Targeted Concerns: Loss of firmness, texture, lines
Key Ingredients: Cruelty-free, gluten-free, paraben-free, fragrance-free, and recyclable packaging; pure one percent retinol, quadruple peptide blend, and vitamin C

Reasons to buy

+
Improves the skin in many ways
+
Texture-smoothing
+
Gentler than some retinol

Reasons to avoid

-
takes time to work

Developed by beauty expert's go-to brand, Paula's Choice, this skincare staple serves as an advanced solution for a multitude of skin concerns. It combines retinol plus retinol's natural cousin, bakuchiol within a sheer and lightweight consistency, designed to be used at night. The ingredients list is formulated to tackle signs of aging like uneven texture, large pores, pigmentation, and loss of elasticity. It can take a good six weeks to start seeing results, but in due time, your complexion will look smoother, bouncier, and more even with a youthful glow.

TikTok Skincare: Revlon roller stick

(Image credit: Revlon)

24. Revlon Oil-Absorbing Roller

Specifications

RRP: $16.93/£12.99
Targeted Concerns: Excess oil and clogged pores
Key Ingredients: N/A

Reasons to buy

+
Absorbs residue oil
+
Massages face
+
Can be used over makeup

Reasons to avoid

-
Roller gets full of oil quickly

When oil, grime, and dirt run amok on the complexion, use the Revlon Oil-Absorbing Volcanic Stone Roller as a formidable solution. Unlike single-use blotting papers, this reusable tool is made from cooling and oil-absorbing stone to absorb shine, prevent sebum building up and pimples and acne from budding. As you roll, it mattifies and massages your face, so you can even bid adieu to your jade roller. Another perk: It can be used on bare skin as well as over makeup.

TikTok Skincare: Caudalie Instant Detox Face Mask

(Image credit: Caudalie)

25. Caudalie Instant Detox Face Mask

Specifications

RRP: $24/£24
Targeted Concerns: Cleanses the skin of impurities, eliminates excess sebum and tightens pores
Key Ingredients: Coffee, lavender, clary sage, vegan, PEG-free, fragrance-free and silicone-free

Reasons to buy

+
Reduces blackheads and spots
+
Temporarily tightens pores
+
Leaves skin looking and feeling refreshed

Reasons to avoid

-
Can be uncomfortable if you leave it on for a while

Suitable for all skin types, this Caudalie detox face mask went viral on TikTok for its ability to leave your skin clear and glowing like a ring light's on it! The refreshing formula clears out pores to make them appear smaller, while gently exfoliating and toning the complexion so that your face looks fresh, plus antibacterial clary extract helps reduce pesky spots and blackheads. For best results, it's recommended to use this mask twice a week, it is fairly potent, so sensitive types may want to start once weekly and build up.

TikTok Haircare

TikTok Haircare: Revlon Voluminizer

(Image credit: Revlon)

26. Revlon One-Step Hair Dryer and Volumizer

Specifications

RRP: $50.83/£39.00
Targeted Concerns: Volume and frizz
Warranty: 4 years
Heat Settings: 2 heat and speed settings and 1 cool option
Brush design: Nylon Pin & tufted bristles for detangling, volume, and control

Reasons to buy

+
Adds volume
+
Can get right up to scalp and under hair
+
Flattened side reduces need for flat iron 

Reasons to avoid

-
Not the most portable

TikTok's beauty community along with swathes of shoppers have crowned this Revlon Hair Dryer Brush as one of the best hair dryer brushes on the market; and based on the fanfare, it should come as absolutely no surprise. Like sorcery, it transforms mops of frizzy, lifeless hair in minutes, streamlining the perks of the best hair dryers and a round brush in one.

Thanks to its dense oval shape, this dryer glides through even the coarsest hair textures; and can be placed close to the scalp and underneath the hair. This design allows users to create salon-quality volume while the flatter side of the brush functions like a straightening paddle, eliminating the need for flat iron touchups. This hair dryer brush may be wide and hefty, but fear not: it's quite ergonomic and lightweight, enabling greater control over styling.

TikTok Haircare: Dyson Airwrap

(Image credit: Dyson)

27. Dyson AirWrap

Specifications

RRP: £479.99
Warranty: 2 years
Targeted Concerns: Styling with air, not heat

Reasons to buy

+
Gives volume
+
Multiple attachments for different hair lengths and types
+
Curls without damage

Reasons to avoid

-
Very expensive

We can't create a TikTok beauty trends list and not include the iconic Dyson Airwrap Styler. This luxurious styler blew up on the app, with thousands of creators showing the hairstyles they created from the device, and there were many hairstyles to choose from. With the round brush attachments, this gives the perfect voluminous, blow-dry look, and the numerous curling, waving, and smoothing attachments included make it extremely versatile—which is quite right considering the obscenely expensive price tag!

TikTok Haircare: Gisou Hair Oil

(Image credit: Gisou)

28. Gisou Honey Infused Hair Oil

Specifications

RRP: $90/£68
Targeted Concerns: Dryness, frizz, and lack of shine
Key Ingredients: Cruelty-free and sulfate-free

Reasons to buy

+
Retains hair's natural moisture
+
Reduces frizz
+
Kind to the