33 viral TikTok beauty products—tested and approved by us

Have you got into TikTok beauty yet? Whether or not you use this social media platform there's no denying that it is fertile ground for exciting new products and trends, regularly influencing beauty fans to take part in a shopping stampede.

Known as a launchpad for viral dances, DIY projects, and baked feta pasta, TikTok has evolved into a leading destination for viral beauty buys. Some of the hottest products on TikTok are all-time greats, like the best skincare products of yesteryear experiencing a mainstream revival, while many are newer innovations making their debut, like the eight-second rice water for hair treatment that beats the best hair masks for shine.

Once a product amasses a considerable fandom on the Gen-Z dominated app, it will sell out for months at a time. This means it's worth getting to know what's hot in TikTok beauty at any given point, but as with all social media it's easy to get lost in endless scrolling. That's why we've curated the best TikTok beauty products for your routine that we really rate—from new heroes to old-school classics.

33 viral TikTok beauty products we really rate

TikTok Makeup

The Isle of Paradise Self Tanning Refill Water commanded the attention of TikTok creators and onlookers alike—and not surprisingly, it flew off the shelves. Designed to impart a beautiful bronze glow, this transparent water leverages nourishing ingredients without transferring onto clothes and sheets post-application.

In addition, its non-greasy formula is infused with the brand's SuperBalance complex, which incorporates color-correcting actives to counteract redness. In other words, your skin will look even while your tan won't look orange or overdone. 

The KVD foundation balm is a TikTok beauty darling that's become one of our favorite makeup buys. Formulated with apple extract and sodium hyaluronate, its creamy formula delivers long-lasting, dense coverage for every square inch of the face, all while minimizing the appearance of pores and blemishes. It also won't cake or settle into crevices and fine lines. 

Due to its nourishing formula, this goodie best caters for dry skin types. so those with oily, acne-prone complexions may want to shop elsewhere. If you fall into the latter category, try Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation (Number 12 on our list) instead, or opt for one of the best foundations for oily skin.

Earning numerous awards, glowing reviews on TikTok, and countless loyal fans, Milk Makeup's Hydro Grip Primer boosts moisturizing and antioxidant benefits that'll help transform your face into an ideal canvas for makeup. Packed with hemp-derived cannabis seed extract, this sheer product holds onto products, like foundation and concealer, for up to 12 hours. It also smooths out your natural skin texture. 

L'Oréal's waterproof liquid eyeliner made a splash with TikTok influencers when it launched and no wonder. It delivers rich color and includes an ultra-fine felt tip for precise application. As you draw on your wing, the stencil on the lid works to provide a clean, straight line in one go, sans inkblots. It turns out you can achieve the perfect cat eye without having to spend more than $10/£10, what a winner!

If you're looking for an affordable dupe for Tarte Shape Tape concealer, look no further: e.l.f. 16HR Camo Concealer is its budget baby sister, serving as a crease-proof, matte option at a fraction of the price. Available in a variety of shades and undertones, this concealer features a large doe foot applicator for even application and a formula that won't settle into fine lines. Plus, its ingredients work to hydrate and mattify the complexion. We have one in our arsenal and would argue that it's actually better than the iconic Shape Tape, especially for those with redness and hyperpigmentation.

e.l.f.'s CC cream is an exact dupe for the cult-status IT Cosmetics CC+ Cream, designed to color correct and conceal redness, blemishes, and pores. Moreover, this iteration hydrates, plumps, and provides SPF protection for the skin. While its formula is pretty dense, it feels weightless when applied. We wore this dream cream on Easter Sunday, and our face remained intact against flowing mimosas, hot weather, and hours of frolicking around town. Trust us, a little goes a long way.

Everyone and their mother has seen snippets of content creators experimenting with the NYX Professional High Shine Lip Color and their real-time reactions. Amassing widespread awe and popularity, this lip product offers a highly pigmented color and sheen that won't smudge, fade, or bleed for hours on end. It features two sides: a base coat similar in consistency to a liquid lipstick; and a glossy, non-sticky top coat. Both work in harmony to create a lip color that's as comfortable as it is long-lasting. Talk about ingenious.

As one of the best Maybelline mascaras, this option has dominated the internet scene, with shoppers flocking to online retailers far and wide. The Maybelline Sky High Mascara includes a flex tower brush, which captures baby hairs at every angle and takes them to greater heights. No flaking, smudging, or fall-out post-application. On the contrary, you'll enjoy long-lasting, intense pigment, lash definition, and dimension in one swipe.

According to TikTok beauty fans on the world wide web, Charlotte Tilbury's iteration has clinched the title of best setting spray—better than the universally revered Urban Decay All Nighter Long-Lasting Makeup Setting Spray. This hydrating spritz feels lightweight when applied and keeps makeup in place without melting, fading, or settling. And lo and behold, it touts skin-healthy benefits too, working to plump and hydrate the skin texture and reduce the appearance of pores. 

Dubbed as a staple in singer and TikTok star Madison Beer's makeup routine, the Hollywood Contour Wand offers rich color, a semi-matte finish, and a seamless sponge applicator. The applicator enables users to create shadows, dimensions, and definition to cheek hollows, temples, and more. 

Since it's cushion-based, this applicator evenly distributes the product without caking or creasing. Note: this product sells out quickly, so if you see it, snap it up fast.

After it set the TikTok beauty community alight, the makeup community quickly mobilized to purchase the Milani Supercharged Undereye Tint, a hailed dupe for the coveted Becca Cosmetics Under Eye Brightening Corrector. Designed to be applied before concealer, this eye brightener illuminates dark circles and hydrates thin under-eyes with hyaluronic acid, plant-based collagen, niacinamide, and caffeine. Its lightweight texture applies like a dream and provides a smooth, even canvas for when you need to apply other makeup on top.

The Tatcha Silk Protective Setting Powder is a high-power translucent option designed to blur imperfections, shield the complexion from pollution and blue light, and impart a soft finish. It's formulated with silk extracts, fibroin, and sericin, all of which nourish skin and retain moisture. Unlike other powders, this one will not dry or flake with long-term wear. Needless to say, TikTok's beauty corner really knows how to hype up a worthwhile product; and we're not mad about it.

Liquid blush is all the rage, with singer and actor Selena Gomez's beauty line Rare Beauty's iteration leading the pack after racking up hundreds of reviews on TikTok. Available in matte and dewy finishes, this light-as-a-feather formula delivers pigmented glow, long-wear comfort, and a natural finish. More notably, the sky's the limit: you can decorate your cheeks in an array of peach, red, deep berry, and rose hues for any occasion. Pair yours with Rare Beauty's stunning cream eyeshadow. The duo is no-makeup-makeup and millennialism done right. We love you, Selena.

You don't have to shell out tons of cash for a great bronzer—especially with the Physicians Formula Butter Bronzer available at virtually every drugstore. This powder-to-cream essential does more than just give a sun-kissed glow: It melts into skin, retains moisture, and hydrates the complexion with fatty acids and pro-vitamins. The butter bronzer works well with other cream-based products and also comes with a sponge applicator, so applying is a breeze.

Described as a skincare serum in a concealer, NYX Bare With Me brings 24 hour hydration to the skin so you can feel moisturized all day long. With a non-cakey finish, this concealer serum will cover up and tackle redness, blemishes, and a dry skin texture, leaving your skin looking even and feeling smooth.

It's great to use under the eyes to reduce the look of bags, but it can be used anywhere on the face and body. 

To get that plumper lip look without having to face the prospect of getting injections, this viral TooFaced plumping lip gloss does the job. It naturally enhances your lips, making them look fuller whilst adding a stunning glossy sparkle. You can put other lip products on top if you want to combine the plumping effect with a matte finish, but it's a good idea to wait a few minutes after applying the lip injection gloss before doing so. 

You're not going to get Angelina Jolie's lips from this, and it will only last a couple of hours at most (unless you remember to touch up throughout the day), but it's a great way to give your pout a bit of a boost before heading out.

TikTok Skincare

TikTok communities concede that this green-to-beige treatment is an exceptional color-corrector. Courtesy of its main ingredient Tiger Grass (AKA Centella Asiatica) this product conceals blemishes, neutralizes redness and alleviates inflammation, irritation, and discomfort. It features a cream-based formula, which applies effortlessly without leaving behind residue. Before you know it, your skin will look brighter and more radiant.

Thanks to skincare guru Hyram Yarbro and his dedicated army, CeraVe continues to dominate the mainstream TikTok beauty conversation, with its hydrating facial cleanser as a universal favorite. This cleanser sells out on a regular basis, and removes dirt, grime, and makeup with finesse; however, its gentle formula won't disrupt the skin's natural barrier or strip moisture. Rather, this cleanser leverages ceramides and hyaluronic acid for extra nourishment. In turn, your complexion won't feel dry or tight post-application. 

Glow Recipe's Watermelon Glow Niacinamide Dew Drops developed its own TikTok groupies seemingly overnight. Backed by TikTok makeup guru Mikayla Nogueira, the lightweight gel doubles as a makeup and skincare hybrid. As a hydrating primer, it provides a strong base that grips onto the rest of your makeup; and as a moisturizer, it'll quench your dehydrated skin with a barrage of ingredients including niacinamide and, unsurprisingly, watermelon.

For under $10/£10, you can try an at-home chemical peel treatment thanks to The Ordinary's AHA 30% + BHA 2% Peeling Solution. TikTok creators with varying skin types and textures say it brings immediate results, including a brighter, visibly softer, and more even complexion.

This product can feel incredibly potent when applied. It's recommended to do a patch test beforehand, as we found it can give a tingling and burning sensation. If your complexion is prone to irritation, you may want to forgo this option altogether and focus on developing a more appropriate skincare routine for sensitive skin. That being said, we still argue that it's a skincare solution worth the hype, and not just because of its low price tag.

A gentle exfoliator and hydrator in one, Tree Hut's Coconut Lime Shea Sugar Scrub is a beloved bath time essential. Ideal to use post-shave, it's infused with a nourishing medley of natural oils and ingredients, all of which condition and smooth the skin until it's buttery soft. Plus, it features sugar, a natural exfoliant that buffs away dead and damaged skin. Naturally, it's garnered thousands of positive reviews on TikTok for its performance and delectable coconut-lime scent.

Developed by beauty expert's go-to brand, Paula's Choice, this skincare staple serves as an advanced solution for a multitude of skin concerns. It combines retinol plus retinol's natural cousin, bakuchiol within a sheer and lightweight consistency, designed to be used at night. The ingredients list is formulated to tackle signs of aging like uneven texture, large pores, pigmentation, and loss of elasticity. It can take a good six weeks to start seeing results, but in due time, your complexion will look smoother, bouncier, and more even with a youthful glow.

When oil, grime, and dirt run amok on the complexion, use the Revlon Oil-Absorbing Volcanic Stone Roller as a formidable solution. Unlike single-use blotting papers, this reusable tool is made from cooling and oil-absorbing stone to absorb shine, prevent sebum building up and pimples and acne from budding. As you roll, it mattifies and massages your face, so you can even bid adieu to your jade roller. Another perk: It can be used on bare skin as well as over makeup.

Suitable for all skin types, this Caudalie detox face mask went viral on TikTok for its ability to leave your skin clear and glowing like a ring light's on it! The refreshing formula clears out pores to make them appear smaller, while gently exfoliating and toning the complexion so that your face looks fresh, plus antibacterial clary extract helps reduce pesky spots and blackheads. For best results, it's recommended to use this mask twice a week, it is fairly potent, so sensitive types may want to start once weekly and build up.

TikTok Haircare

TikTok's beauty community along with swathes of shoppers have crowned this Revlon Hair Dryer Brush as one of the best hair dryer brushes on the market; and based on the fanfare, it should come as absolutely no surprise. Like sorcery, it transforms mops of frizzy, lifeless hair in minutes, streamlining the perks of the best hair dryers and a round brush in one.

Thanks to its dense oval shape, this dryer glides through even the coarsest hair textures; and can be placed close to the scalp and underneath the hair. This design allows users to create salon-quality volume while the flatter side of the brush functions like a straightening paddle, eliminating the need for flat iron touchups. This hair dryer brush may be wide and hefty, but fear not: it's quite ergonomic and lightweight, enabling greater control over styling.

We can't create a TikTok beauty trends list and not include the iconic Dyson Airwrap Styler. This luxurious styler blew up on the app, with thousands of creators showing the hairstyles they created from the device, and there were many hairstyles to choose from. With the round brush attachments, this gives the perfect voluminous, blow-dry look, and the numerous curling, waving, and smoothing attachments included make it extremely versatile—which is quite right considering the obscenely expensive price tag!

A contender to rival the esteemed Moroccanoil treatment, Gisou's Honey Infused Hair Oil leverages a blend of minerals, antioxidants, and amino acids to rebuild and repair dry tresses. Honey, its key ingredient, provides rich hydration and maintains hair's natural moisture, working in synergy with coconut and almond oils. 

Depending on your mane's thickness, you'll want to apply one or two drops of product through dry hair to reduce flyaways, frizz, and luster (remember: mainly focus on the ends). It also pairs nicely with any hair mask.

Kenra's Professional Platinum Blow-Dry Spray provides the best heat protection for hair as well as all sorts of styling benefits. Designed to decrease blow-dry time and prevent long-term damage and breakage, It features a lightweight, non-sticky formula that detangles, smooths, and softens all hair types, all while keeping frizz and humidity at bay. Despite its light feel this can begin to build up on the hair over time, so we'd recommend it for thick, curly or natural hair types. After using it on fine hair, it did make our locks feel a little weighed down. 

This deep conditioning mask is formulated to revive damaged, brittle, and chemically processed hair. In short: it's a godsend for those who regularly perm and heat style or have curly hair textures across the spectrum. Backed by powerful ingredients, including growth-boosting castor oil and nourishing shea, it replenishes the scalp and restores hair to optimal health, targeting signs of breakage and helping prevent shedding. 

No wonder this versatile spray went viral on TikTok, it truly does it all in a spritz, repairing, protecting, detangling, styling, and hydrating hair from root to tip. Formulated with keratin, it smoothes out unruly frizz, helps prevent breakage and dryness, and eliminates the need for multiple products in your beauty arsenal. All in all, it most definitely lives up to its name as a ten-in-one problem-solver.

Designed for all hair types, L'Oreal's Wonder Water soaks hair in hydrating ingredients, which target and rebuild damaged sections and strands. With this haircare essential, L'Oreal boasts its lamellar technology, making this liquid-based treatment transform into a light froth when applied to wet hair, then you rinse and hey presto! Smoothed-out, shiny hair. As it's so watery and quick, Wonder Water is easy to use and incredibly lightweight, so your hair won't look weighed down or over-conditioned. The silky, shiny results will last through multiple shampoos.

If you're looking to strengthen and repair your hair, then Olaplex No.3 could be the product for you. This intensive treatment has done the rounds on TikTok, with influencers and beauty fans praising its powers for dyed hair, helping to revive chemically damaged strands, particularly after years of bleaching.  This rinse-off treat should be used much like a hair mask and left in for ten minutes after shampooing, then simply rinse and you're good to go!