Emma North is the Beauty Writer at Future Publishing working across print and digital titles including woman&home, Woman, Woman’s Weekly, Woman’s Own, Chat and GoodtoKnow. 

Before pursuing a career in beauty journalism, Emma worked as international cabin crew for over 4 years. Travelling around the globe and working night flights across several time zones at once, she is the perfect person to judge whether makeup and skincare claims actually hold up. If you want to know which foundations last 18+ hours or how to keep your lipstick looking flawless in 40º weather, she’s your go-to girl. 

Emma’s flying career came to an end when she realised that beauty journalism was her true passion and she undertook internships across publications including Vogue, Elle, The Telegraph and Glamour. She was then taken under the wing of Funmi Fetto, Contributing Beauty Editor at Vogue where Emma assisted with Funmi’s debut beauty book, Palette. 

Her big passion is finding truly beneficial skincare but, when she’s not testing out the latest products, you’ll find her trying to muscle her way into London’s best restaurants or relaxing at home in Devon with her dogs.