Emma North
Emma North is the Beauty Writer at Future Publishing working across print and digital titles including woman&home, Woman, Woman’s Weekly, Woman’s Own, Chat and GoodtoKnow.
Before pursuing a career in beauty journalism, Emma worked as international cabin crew for over 4 years. Travelling around the globe and working night flights across several time zones at once, she is the perfect person to judge whether makeup and skincare claims actually hold up. If you want to know which foundations last 18+ hours or how to keep your lipstick looking flawless in 40º weather, she’s your go-to girl.
Emma’s flying career came to an end when she realised that beauty journalism was her true passion and she undertook internships across publications including Vogue, Elle, The Telegraph and Glamour. She was then taken under the wing of Funmi Fetto, Contributing Beauty Editor at Vogue where Emma assisted with Funmi’s debut beauty book, Palette.
Her big passion is finding truly beneficial skincare but, when she’s not testing out the latest products, you’ll find her trying to muscle her way into London’s best restaurants or relaxing at home in Devon with her dogs.
Latest articles by Emma North
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Natural makeup looks: beauty inspiration to master a minimal face
Our favorite natural makeup looks and how to achieve them –from beautiful boy brows to rosy lips and cheeks
By Emma North • Published
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Best long lasting lipsticks – 12 kiss-proof, prosecco-proof formulas you can trust
Our beauty team reveals the best long lasting lipsticks that truly go the distance
By Emma North • Published
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Foundation vs concealer: which to use and what order to apply them in
We explain the benefits and differences of foundation vs concealer—plus how to fit each into your routine
By Emma North • Last updated
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How to get rid of acne scars—7 proven treatments recommended by experts
Learn how to get rid of acne scars from the pros. From vitamin C to in-clinic subcision, these are the treatments that work
By Emma North • Last updated
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How to fix and prevent split ends, according to the experts
Break up with split ends forever, with these top tips from the pros
By Emma North • Last updated
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What is double cleansing and how do you do it? Experts break it down
What is double cleansing? A step-by-step guide to the transformative skincare step
By Eunice Lucero-Lee • Last updated
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Your ultimate body makeup guide—contour limbs and get an A-list glow
Get body makeup right with these expert tips to even, glowing application
By Emma North • Last updated
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42 inspiring eyeliner looks to suit every occasion and flatter every eye shape
From a classic flick to adventurous graphic styles, these eyeliner looks will get your creative juices flowing
By Emma North • Last updated
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The best cream eyeshadows for long-lasting, crease-free color
Our beauty team selects the best cream eyeshadows money can buy, from bargain buys to luxury splurges
By Emma North • Last updated