
Emma North
Emma North is the Beauty Writer at Future Publishing working across print and digital titles including woman&home, Woman, Woman’s Weekly, Woman’s Own, Chat and GoodtoKnow.
Before pursuing a career in beauty journalism, Emma worked as international cabin crew for over 4 years. Travelling around the globe and working night flights across several time zones at once, she is the perfect person to judge whether makeup and skincare claims actually hold up. If you want to know which foundations last 18+ hours or how to keep your lipstick looking flawless in 40º weather, she’s your go-to girl.
Emma’s flying career came to an end when she realised that beauty journalism was her true passion and she undertook internships across publications including Vogue, Elle, The Telegraph and Glamour. She was then taken under the wing of Funmi Fetto, Contributing Beauty Editor at Vogue where Emma assisted with Funmi’s debut beauty book, Palette.
Her big passion is finding truly beneficial skincare but, when she’s not testing out the latest products, you’ll find her trying to muscle her way into London’s best restaurants or relaxing at home in Devon with her dogs.
Latest articles by Emma North
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Hair removal for sensitive skin—an expert guide to achieving a smooth, not sore, finish
These tried-and-tested techniques will make hair removal for sensitive skin a far gentler experience
By Eunice Lucero-Lee • Published
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Best braided hairstyles for women—39+ ideas from box braids to French plaits
Looking for braided hairstyles inspiration? Browse our edit with styles for every hair type
By Emma North • Published
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Waxing vs shaving—which method of hair removal is right for you?
Waxing vs shaving: Which is better? Our expert guide will help you decide
By Emma North • Published
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How to treat age spots on hands, according to a dermatologist
Age spots on hands? This expert-approved guide will help you fade and prevent pigmentation
By Emma North • Published
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The best cream eyeshadows for long-lasting, crease-free color
Our beauty team selects the best cream eyeshadows money can buy, from bargain buys to luxury splurges
By Emma North • Published
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Foundation vs concealer: which to use and what order to apply them in
We explain the benefits and differences of foundation vs concealer—plus how to fit each into your routine
By Emma North • Published
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Natural makeup looks: how to nail fresh no-makeup makeup in minutes
Learn the art of natural makeup looks, from flawless skin to super-full eyebrows
By Fiona McKim • Published
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25 beauty gift ideas for every taste and budget
From luxe designer perfumes to cult skincare buys, these beauty gift ideas cover all bases and budgets
By Emma North • Published
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The best eyebrow shapes for every face—and how to achieve them
Expert tips and eyebrow shapes inspiration to help you find a flattering look
By Emma North • Published