Emma North
Emma North is the Beauty Writer at Future Publishing working across print and digital titles including woman&home, Woman, Woman’s Weekly, Woman’s Own, Chat and GoodtoKnow.
Before pursuing a career in beauty journalism, Emma worked as international cabin crew for over 4 years. Travelling around the globe and working night flights across several time zones at once, she is the perfect person to judge whether makeup and skincare claims actually hold up. If you want to know which foundations last 18+ hours or how to keep your lipstick looking flawless in 40º weather, she’s your go-to girl.
Emma’s flying career came to an end when she realised that beauty journalism was her true passion and she undertook internships across publications including Vogue, Elle, The Telegraph and Glamour. She was then taken under the wing of Funmi Fetto, Contributing Beauty Editor at Vogue where Emma assisted with Funmi’s debut beauty book, Palette.
Her big passion is finding truly beneficial skincare but, when she’s not testing out the latest products, you’ll find her trying to muscle her way into London’s best restaurants or relaxing at home in Devon with her dogs.
Latest articles by Emma North
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The best highlighters in every texture for a perfect, glitter-free glow
Our experts reveal the best highlighters for all skin tones in cream, powder and liquid form
By Gabrielle Dyer Published
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Best setting powders to keep oily t-zones under control
Tried and tested–the best setting powders to keep your make-up in place
By Emma North Published
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Body Shop Advent Calendar 2021 review: Our take on the Love & Joy Ultimate Advent Calendar
The Body Shop Advent Calendar 2021 is the perfect choice for eco-conscious beauty addicts
By Emma North Published
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Glossy lips are back! This is how to get grown-up gloss right
No more fear of windy days: this season's glossy lips trend features softer, non-goopy textures perfect for a chic everyday look
By Emma North Published
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Supermodel Lauren Hutton's must have beauty products
Iconic model and actor Lauren Hutton reveals her all-time beauty essentials
By Emma North Published
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Why am I breaking out? The reasons and solutions for every type of spot
Get to the bottom of why you might be breaking out...
By Emma North Published
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The best silk hair wraps and accessories to care for your hair
Keep curls safe and transform frizz overnight with silk hair wraps and accessories
By Emma North Published
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What does ‘clean beauty’ really mean? The truth about toxin-free beauty
Are clean beauty products pseudoscience or genuinely safer?
By Emma North Published
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Glossier Lash Slick review: can a millennial mascara cross the generation gap?
Glossier Lash Slick is not just for 20-somethings - It’s this brand’s answer to elegant and effortlessly beautiful lashes
By Emma North Published
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Kevyn Aucoin The Volume Mascara review: the little lash-lifter with big staying power
Kevyn Aucoin The Volume Mascara is the lash-coating sensation with a tiny wand, that’s sure to be a new staple in your make-up bag
By Emma North Published
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The best vegan beauty products for your hair, skin, nails and more
Our definitive guide to the best vegan beauty products on the market - with no compromises on effectiveness
By Emma North Published
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The 10 best eyebrow kit products for perfectly groomed brows
Up your brow game with these eyebrow kit essentials for creating your most flattering brows ever
By Emma North Published
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Apply make-up in this order for the best, longest-lasting finish
Get a beautiful base and a long-lasting finish with this step-by-step guide on how to apply your make-up in the right order.
By Emma North Published
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A digital dermatologist with the new L’Oreal Paris Skin Genius
This clever digital tool matches dermatologist diagnostics by 95%
By Emma North Published
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The new Hourglass Unlocked Mascara is lash extensions in a tube
Warning! Your lashes will reach new lengths
By Emma North Published