A digital dermatologist with the new L’Oreal Paris Skin Genius

(Image credit: L'Oreal Paris)

By Emma North 2020-09-25T15:08:50Z

A new online tool from L’Oreal Paris has launched and it’s being hailed as the modern answer to visiting expensive dermatologists and the closest thing to getting your skin analysed by a professional.

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The L’Oreal Paris Skin Genius is a virtual skin analysis tool that uses AI technology to give a ‘skin age’ and from this, a bespoke skincare routine to combat concerns. All you need to do is upload a make-up free selfie from a well lit area and the tool does the analysis for you.

The technology behind this clever programme uses data collected from 10,000 clinical images of women from Skin Atlas (a database of skin photographs identified by dermatologists) and 18,000 selfies of women of all ethnicities and backgrounds, in five different light settings.

This extensive research makes the tool accessible to all women, regardless of race, skin concern and age. The data from these images is combined with 20 years of L’Oreal Paris’ own skin research making the analysis reliable and matching over 95% of dermatologist diagnoses.

This ingenious digital tool looks at 5 areas of concern to create its diagnosis; radiance, pore quality, firmness, lines and wrinkles, even tone, to deliver a morning and evening skincare routine designed specifically for you. The tool will fully explain the concerns it’s identified and why these products will help - so you learn too!

Try it out here L’Oreal Paris Skin Genius or visit your local Boots store and scan the QR code at a L’Oreal Paris skincare stand.

Emma North

Emma North is the Beauty Writer at Future Publishing working across print and digital titles including woman&home, Woman, Woman’s Weekly, Woman’s Own, Chat and GoodtoKnow.

Before pursuing a career in beauty journalism, Emma worked as international cabin crew for over 4 years. Travelling around the globe and working night flights across several time zones at once, she is the perfect person to judge whether makeup and skincare claims actually hold up. If you want to know which foundations last 18+ hours or how to keep your lipstick looking flawless in 40º weather, she’s your go-to girl.

Emma’s flying career came to an end when she realised that beauty journalism was her true passion and she undertook internships across publications including Vogue, Elle, The Telegraph and Glamour. She was then taken under the wing of Funmi Fetto, Contributing Beauty Editor at Vogue where Emma assisted with Funmi’s debut beauty book, Palette.

Her big passion is finding truly beneficial skincare but, when she’s not testing out the latest products, you’ll find her trying to muscle her way into London’s best restaurants or relaxing at home in Devon with her dogs.