By Emma North
Calling all lash obsessives! The newly launched Hourglass Unlocked Instant Extensions Mascara, £29, cultbeauty.co.uk, may be the mascara that blows all others out of the water.
After launching in July, the internet buzz around this mascara has been second to none. With its ‘tubing’ technology, the formula actually creates a tube-like enclosure around each individual lash, coating it in true-black pigment, giving length and fullness rather than just ‘painting’ lashes like conventional mascaras (which can cause clumps to form.)
It delivers on length, it’s ophthalmologist tested and is completely smudge-proof so your lashes stay in place all day, without transferring and causing the dreaded panda eyes.
What’s so great?
Like all mascaras, the wand is the most important part of this product and this one is actually on the smaller side. The plastic bristles or ‘spikes’ of the brush are short so the product can reach the root of even the tiniest of lashes. The wand width is a little narrower too - meaning you can really get close to your lashes, without poking yourself in the eye.
Another great feature is that the formula itself isn’t so wet that your lashes end up soaked in mascara, clumping together when you go in for a second coat. Instead, it’s the Goldilocks of mascara formulas that isn’t too wet or too dry so, when you apply you can effectively build up more than one coat for when your look needs a little more ‘oomph!’
The fact that this mascara is a ‘tubing’ formula means that it’s easily removed with just warm water so if you have sensitive skin or hate scrubbing at your eyes with make-up remover, it’ll suit you perfectly.
Is there a downside?
As this is a luxury mascara, it carries a hefty price tag of £29 and considering that for hygiene reasons you should throw out mascaras after 3 months use, that’s a lot to spend on such a short-lived product. If you’re not a fan of tubing mascaras, you should probably steer clear too.
If you’re looking for lengthy lashes with a side of definition, a tubing formula that's easy to remove and to replicate the look of lash-extensions at home, this will be your new favourite mascara but as with all things luxury, you’ll have to be willing to part with a decent amount of money to get it.
Emma North is the Beauty Writer at Future Publishing working across print and digital titles including woman&home, Woman, Woman’s Weekly, Woman’s Own, Chat and GoodtoKnow.
Before pursuing a career in beauty journalism, Emma worked as international cabin crew for over 4 years. Travelling around the globe and working night flights across several time zones at once, she is the perfect person to judge whether makeup and skincare claims actually hold up. If you want to know which foundations last 18+ hours or how to keep your lipstick looking flawless in 40º weather, she’s your go-to girl.
Emma’s flying career came to an end when she realised that beauty journalism was her true passion and she undertook internships across publications including Vogue, Elle, The Telegraph and Glamour. She was then taken under the wing of Funmi Fetto, Contributing Beauty Editor at Vogue where Emma assisted with Funmi’s debut beauty book, Palette.
Her big passion is finding truly beneficial skincare but, when she’s not testing out the latest products, you’ll find her trying to muscle her way into London’s best restaurants or relaxing at home in Devon with her dogs.
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