Sarah Ferguson discusses her bullying fears for daughters Beatrice and Eugenie: 'I find it frightening'

Duchess of York Sarah Ferguson appeared on Good Morning Britain this morning, to discuss her ongoing Street Child campaign, which aim to raise funds to get children in disadvantaged countries into education.

And during the interview, Fergie also addressed the topical issue of social media bullying, and revealed how she's addressed such problems with her daughters.

Speaking to hosts Ben Shepherd and Susanna Reid, she confessed, “I find it really frightening. I find the whole of this social media bullying, really frightening.

"For myself, let alone for my girls Beatrice and Eugenie. They fight all the time to stop cyber bullying and the pressure of social media. It’s a really big issue.”

Read more:The emotional meaning behind Princess Beatrice's Chelsea Flower Show handbag

Princess Beatrice and Princess Eugenie have spoken extensively about bullying, both online and in the real world. In fact, Princess Beatrice has championed the anti-bullying campaign 'Be Cool Be Nice' in the past.

Sarah also revealed how she's tackled difficult issues as her daughters have grown up, revealing that she never tried to shield them from things.

She admitted, “I believe in example by leadership. The way I've been a mother to my girls, is I never hide anything from them. So, the fears, we address them straight on.

"But Beatrice is 30 and Eugenie is 28 now, and they are young women now and they have their own voice."

The Duchess also spoke about how her family's solid family unit has always helped to guide them through any tough times.

"The way we have always managed to be very, very solidified as a team together, of course with the Duke of York, who is a great father, is family unity, talking about any issue.

"Dare to speak your fears - and that’s what we do to Beatrice and Eugenie. My advice, it’s okay to be yourself."

Sarah Ferguson and Prince Andrew have remained close since their divorce in 1996, and Fergie often stays with her ex-husband and daughters at their former family home Royal Lodge in Windsor, when she is in England.

During the interview on GMB, she also spoke about her charity Street Child, and how currently, the government will match any donation made by a member of the public, as part of their Count Me In campaign - until 21st February.

Amy Hunt
Amy Hunt

Amy Hunt is Life Channel Editor at womanandhome.com, having been with the brand since 2015. She began as the magazine's features assistant before moving over to digital as a News and Features Writer, before becoming Senior Writer, and now a Channel Editor. She has worked on either women's lifestyle websites previously too—including Woman's Weekly, Goodto.com, Woman, and Woman's Own. In 2019, Amy won the Digital Journalist of the Year award at the AOP Awards, for her work on womanandhome.com. She is passionate about everything from books, to homes, to food and the latest news on the royal family. When she isn't editing or updating articles on cleaning, homewares, the newest home gadgets, or the latest books releases for the website, she's busy burying her nose in a gripping thriller, practising yoga, or buying new homeware of her own.