The emotional meaning behind Princess Beatrice's Chelsea Flower Show handbag

The royal family are well-practised at sending subtle messages with their outfits, and now Princess Eugenie has got in on the trend.

The 29-year-old Princess joined many other members of the royal family, including the Countess of Wessex and the Queen, on the very first day of the Chelsea Flower Show on Monday, dressed in a particularly fitting floral gown. Beatrice finished her look with her signature simple blazer, which hung over her shoulders. For the occasion, which no doubt involved hours on her feet touring the gardens. the royal swapped heels for a simple pair of striped pumps.

She also carried with her a chic leather box bag by designers Pop and Suki.

Princess Beatrice took the bag from day to night, also carrying it with her to an Annabel x Dior dinner in the capital that same evening.She sported a very different look for the upscale party, opting instead for a sleek and simple black dress, and a chic red velvet coat.

But it was her simple black handbag that proved the most intriguing part of the two ensembles for fashion fans.

The Pop and Suki bag, which sells for £200, was personalised for the Princess. But unlike most, Beatrice opted not to have her name emblazoned on the fashion accessory.

Instead, she went for the words, 'Be Cool Be Nice'. The simple slogan is a subtle nod to an anti-bullying campaign that the Queen's granddaughter helped to champion back in 2017.

Beatrice was inspired by her own experience of cruel comments to support the movement, which she explained at the time was heightened by her status as a member of the royal family.

Speaking to Vogue about her experience with bullies, she confessed, “My experience was about growing up and living a very public life and living in an overexposed environment. So that’s from being 18 and struggling with your weight to what fashion choices you are wearing.”

The Princess went on to reference her now-famous Philip Treacy hat at the Duke and Duchess of Cambridge's wedding, and how the nasty comments on it made her feel.


“When everyone else was saying you look ridiculous, you have to have a sense of humour about that and I was able to raise awareness about some incredible issues by using humour,”

Speaking at a Burbery event, she also said, “I think if I had something like ‘Be Cool Be Nice’ when I was growing up, I would feel very, very different. I would feel that support and I would feel that somebody was listening to me."

MORE: Where is Princess Beatrice? Princess Eugenie drafted in to save the day for her absent sister

It's great to see Princess Beatrice is still supporting the worthwhile cause.

Of course, she's not the only royal to use her outfits to sent important messages. The Duchess of Cambridge, and the new Duchess of Sussex, Meghan Markle, also make sure to sent out tributes with their clothing choices.

In fact, at her wedding, the Duchess of Sussex paid quiet tribute to her upcoming work with the Commonwealth. She and her dress designer, Claire Waight Keller, decided to sew the flowers of all 53 Commonwealth nations into her impressive veil.

Claire, head of Givenchy, said of the decision, “Over time we had different conversations back and forth. And I came up with the idea of representing each of the [53 Commonwealth countries]… through their flora.

"And we both loved the story of that. It also meant that every single one of those countries also journeyed up the aisle with her. It was a really poetic moment. She absolutely loved it."

Amy Hunt

Amy Hunt is an experienced digital journalist specialising in homes, interiors and hobbies. She began her career working as the features assistant at woman&home magazine, before moving over to the digital side of the brand where she eventually became the Lifestyle Editor up until January 2022. Amy won the Digital Journalist of the Year award at the AOP Awards in 2019 for her work on