The best swimsuit brands will make you look and feel amazing. Whether you’re after a sleek one-piece or a confidence-boosting bikini, these are the labels to look out for. They all create swimwear that will fit and flatter your shape, whatever your size, style or budget.
Shopping for the best swimsuit brands can feel overwhelming. Much like hunting down the best bras, swimwear shopping is no mean feat with many things to consider, such as aesthetics, cut and fabric. The best swimsuit brands will nod to the swimwear trends 2025, but generally, swimwear doesn’t change as much as clothing year-on-year, so choose wisely and you’re likely to wear your swimsuit from one summer to the next.
As swimwear can feel exposing, start by choosing a silhouette that you feel most comfortable in, whether that’s a bandeau bikini for topping up your tan or a sporty one-piece for nailing your pool laps. Fabric is also key, so you’ll want to look for supportive materials that hold you in, such as spandex and synthetic fabrics that will hold their shape through multiple washes and wears. Remember, swimwear often expands when wet, so you’ll want to ensure a snug fit.
9 BEST SWIMSUIT BRANDS TO SHOP IN 2025
“The important thing to consider when shopping for a swimsuit is what you actually intend to do in it! If you plan to swim for exercise, it’s wise to invest in a supportive sporty style that will allow you to be active. Opt for brands that use chlorine-resistant fabrics and designs that are cut more generously to allow for movement. There are some great suits with sleeves that will protect you from the sun, ideal for surfing or paddleboarding,” says fashion editor Julie Player.
“If you plan to lie back and relax, with the odd dip in the pool to cool off, you can go for something less practical. The ideal design will make you feel confident and flatter your figure. A wrap-front swimsuit that accentuates the waist is universally flattering on all figure types, and look out for tummy control panels and hidden underwired cups for extra support.”
If you’re dreaming of a beach getaway or are lucky enough to have one already in the calendar, we’ve curated an edit of the very best swimsuit brands to add to your summer capsule wardrobe.
Because we only want to bring you styles we genuinely recommend, our fashion team (and some friends!) have roadtested several of the brands ourselves. Enjoy!
1. Boden
One of the best British clothing brands, Boden was dreamt up by founder Johnnie Boden from his kitchen table back in 1991. The clothing line is big on colour and print and its swimwear range is no different. Covering everything from mix and match bikinis, tankinis and swimsuits, expect playful pieces in classic shapes that are designed to fit and flatter.
Considered details such as clever panelling and body sculpting lining give it the extra edge and we love the wide range of prints that perfectly coordinate seamlessly with each other. There’s no chance of finding a style you don’t like here and all its nylon and polyester swimwear fabrics are made from recycled materials too.
woman&home's Fashion Writer Molly Smith says: "I took five swimsuits on holiday, but this was my absolute favourite. Not only is the botanical print and cerulean blue colour beautiful to look at, but it was also extremely flattering. I was sceptical about how supportive it would be because I usually look for adjustable straps for extra bust support, but this swimsuit was really supportive!"
This stretchy one-piece is very Hunza G-esque, but the padded cups are a bonus you won't get from the originals. I love the nautical stripes and crossover straps on the back. You can currently get 15% off new womenswear styles with the code JM7D.
When it comes to prints, we're big advocates of really leaning in. Why choose between florals and stripes when you can wear them both? This swimsuit is available in both regular and long fit, and you get free delivery on orders over £50.
2. Next
Next has always nailed it when it comes to clothing, so it’s no wonder the swimwear collection is top notch too. Affordable and stylish, with its extensive range, you can stick to a timeless black one-piece or lean into one of the hottest trends of the summer.
Next offers some really impressive tummy control technology, helping to smooth and sculpt your shape so you feel confident from every angle. Perfect for stocking up on all the essentials for your summer vacay, why not add one of their chic cover-ups to your basket too?
Fashion Director Paula Moore loved this green bikini. She said: "This high street favourite gives off vintage vibes with its bright green colour and contrasting white stitching. The bandeau top features moulded cups for a feminine shape and underwire for gentle lift. Use the detachable straps for extra support, or go strapless to avoid tan lines. Choose your usual cup size for a perfect fit."
This bold blue hue looks beautiful with a sunkissed glow, and the combination of the wrap over effect and asymmetric ruching will really enhance your figure.
The voluminous upper half of this swimsuit is great for balancing out proportions if you're pear-shaped. And most importantly - it looks really comfortable! The straps are adjustable, and you only need to pop on a pair of linen trousers and you're ready for lunch.
3. Panache
This lingerie expert brand is pretty clued up on what makes a good fit so expect plenty of support, lift and considered details such as tummy control and removable straps. Catering to the D+ market, the range doesn’t skimp on style either with their latest collection taking inspo from the Mediterranean with nautical prints, monochrome hues and scallop hems. There’s swimsuit types for everyone including tankinis, long-sleeves, plunge and balcony necklines. Much of the fabric has a high chlorine resistance too making them durable and lasting from one summer to the next.
Sally Mirza says: "This bright magenta swimsuit is both glamorous and functional. The plunging neckline features a trendy scalloped edge and supportive, underwired cups. An inner powermesh liner provides medium tummy control for a smooth finish. The luxurious knitted honeycomb textured fabric is exceptionally soft and comfortable, but note that it's handwash only. Available in sizes 30D - 38J"
Crafted from a luxurious Spanish textured fabric, this timeless bikini top features a playful scallop edge for extra style kudos. It has a bust-boosting deep plunge neckline and lined cups for an uplift.
It wouldn’t be summer without a splash of print, and this beauty is set to be your new favourite. It features balcony-style underwired cups for lift and support and thicker straps for comfort on the shoulders.
4. Pour Moi
According to the website, "Pour Moi started in a tiny office above a shop in Macclesfield, packed with materials, cardboard boxes, two staff members and one belief - that people shouldn’t have to overpay for good-fitting lingerie, no matter what their size."
Skip forward twenty years, and now Salma Hayek is the brand's biggest fan!
Tanya Banerjee says: "Such a fun print clash of spots and stripes and the bright green bow is just the prettiest finishing touch. This swimsuit is designed with minimal tummy control and has an underwire for support, but no padding, which is great if you prefer a more natural shape. It's a cup-sized swimsuit, so you know you'll feel really supported and held in. Plus, the adjustable straps mean you can get that perfect fit."
One happy customer called this an "amazing swimsuit, beautiful patterned fabric, excellent quality and gives great shape. Had one last year in a different design, may just have to order another. Best swimwear ever!"
Pour Moi is great for that retro vibe - lots of high-waisted bottoms, underwired top and fabulous prints like these striking blue and white polka dots. This one is available up to a G cup,a nd the frill detailing adds a really feminine touch.
5. Bravissimo
If you're blessed with bigger boobs, Bravissimo has got you covered. They're one of the best brands in the business when it comes to bras for larger busts, so it follows that their swimwear is just as good.
They cater for cup sizes D and above, offering both wired and non-wired styles, as well as tummy control swimsuits as well as mix and match bikini options.
Tanya says: "Featuring a flattering square neckline and a hidden built-in underwire bra. This swimsuit comes in a range of sizes and provides a snug fit, ensuring excellent coverage even during active moments like chasing after my twin toddlers! While the straps are not adjustable, the hidden clasp offers a secure closure, maintaining the appearance of a sleek, pull-on style."
The white illusion panels on this style are genius, and the size range is seriously impressive. One reviewer wrote: "I want to wear it again and again. This is such a classic swimsuit I will never tire of it and so I bought it again - just in case it's not in next years' collection. Well done Bravissimo!"
Everyone needs a little black bikini in their holiday wardrobe, and this should be a real contender for anyone size DD and above. It exudes old school Hollywood glamour!
6. Hunza G
One of the best swimsuit brands right now, Hunza G’s USP is its sizing. Available in one size only, the brand's signature crinkle fabric expands and contracts to fit sizes 6-16. Sticking to a number of classic styles that get repeated year-on-year, the brand introduces more timely aesthetics by concentrating on the latest colour trends or small design tweaks to accommodate new necklines or hardware. They also have a maternity range and a kids range, so you can coordinate with your mini me.
While the brand only recently became a household name, Hunza G has been around since 1984 and was responsible for the iconic cut-out mini dress worn by Julia Roberts in Pretty Woman.
In a wearable hue, this is a classic you’ll reach for on repeat. The hoop detail adds a high-end finish and oozes understated glamour. It has medium bust support.
If you’re more inclined to a two-piece, you can’t beat this fuss-free design. With a retro edge, it has full bust support and a gathered bow detailing for a flattering finish on the bust.
A signature shape from the brand, we love the deep green shade of this beauty. Little details such as the hoop accents and low scooped back make this one a classic. This swimsuit is a personal favourite of mine, and can I let you into a little secret? It's SO comfortable.
7. H&M
Need to replace your faded old swimwear on a shoestring budget? Head to H&M. Almost everything in its swimwear collection comes in at under £35 for a one-piece or set, making it the most affordable swimwear brand in our round-up.
But just because it stocks some of the most affordable swimwear, it doesn't mean they won't last, and these fabrics are good enough to stand the test of chlorine and saltwater. Just make sure you care for them properly, which means rinsing them with water when you get home from the pool or the beach and washing them according to the instructions on the garment label.
H&M's padded cup swimsuit is another personal favourite of mine, and it really is hard to choose between this Hunza G lookalike and the real deal. Trust me, you'll love it.
The high-waisted style and eye-catching print on this bikini makes it look much more expensive than it is. Seriously impressive stuff.
Who doesn't love a bit of leopard print? Another style that you can take from beach to bar just by adding a midi skirt or pair of trousers, this bargain beauty will go a long way in your holiday wardrobe.
8. Sea Level
With a country full of stunning sandy beaches and endless sunshine, you can always rely on the Australians to do swimwear well, and Sea Level is no exception.
Born in 2018, the now well-established Australian swimwear brand embraces the Aussie lifestyle with a swim collection that offers "high-precision contoured swimsuits" for women, whether they’re catching some waves or relaxing by the pool.
Sustainability is a huge focus for the brand. 90% of the collections are made from recycled base cloths, and according to the website, "To achieve a 100% recycled garment, our team is working towards incorporating recycled linings, performance mesh and trims. Our fabric technology is industry-leading: Swim Level collections are made using a revolutionary regenerated nylon filament yarn derived from pre-consumer waste."
Sharmaine France says: "This one-piece is padded with removable soft cups for a lovely shape, but no underwire, so it's super comfortable. Plus, the wide straps are adjustable, which is always a win for getting that perfect fit. It also has an all-over power mesh for a little bit of tummy control, and the mini ladder trim detail runs all the way from the shoulders down to the plunging neckline with a stylish double strip across the waist. It's made with recycled nylon, so it’s a feel-good and look-good kind of swimsuit!"
Featuring the same distinctive ladder detailing, this high neck one-piece is a forever classic. £100 might seem like a lot for a swimsuit, but this isn't a wear once sort of swimsuit. You'll pack it for every holiday for years to come!
Even though I'm not particularly sporty when visiting the beach, I love a long-sleeved swim top. It's one less area to worry about sunscreen (this has a UPF 50+ sun protection rating), and the zip up front is super practical.
9. Heidi Klein
Heidi Klein swimwear doesn’t come cheap, but it’s almost impossible not to covet. Loved by Pippa Middleton, this is a designer swimwear brand that exudes timeless luxury. The British brand has impeccable attention to detail, and also has a beautiful ready-to-wear collection. The bags, hats and sarongs are beautiful too. It's a one-stop holiday shop!
Butter yellow has been a huge trend so far this year, so why not factor it into your swimwear? This square neckline is so sleek and I love the minimalism of this design.
Liberty print fabric and a Heidi Klein design? What a dream combination. This swimsuit features the metal sliders that make Heidi's pieces instantly recognisable, and allow you to adjust the coverage you get.
A Heidi Klein bestseller, this is a great place to start if you're new to the brand. That zip comes in really handy when trying to get dressed for the beach and you're covered in sun cream!
FAQs
Where are the best places to buy swimsuits?
The best places to buy swimsuits will depend on a few different factors. First up, budget. You don’t need to spend a fortune to find swimwear you’ll feel confident in, with affordable swimwear options from the likes of H&M leading the way. If money is no option, then treat yourself to something a little fancier from brands like Melissa Odabash or Heidi Klein.
Secondly, consider that sustainability is a big deal in swimwear too, as the kind of stretchy fabrics that best suit this kind of clothing are also, by their nature synthetic, which isn’t always great for the planet. However, the best swimwear brands are making conscious moves to a more sustainable future, with many brands opting for recycled fabrics and new technological fabrics with low carbon footprints. In addition to this, many designer swimwear brands opt for small batches or on-demand production, minimising long-term waste.
And finally, just like shopping for the best bras or best shapewear, your clothing size will be a consideration as to where is best to buy swimwear too. If you're plus size or have a fuller bust, look to lingerie or plus size specialists as these labels will have the best support and cuts for your frame.
Where are the best places to buy luxury swimwear brands?
Where you shop for luxury swimwear will depend on the kind of look you’re going for, as well as your commitment to quality and sustainability. Our top picks for the best places to buy luxury swimwear include Hunza G and Heidi Klein. You can shop directly from the websites, or via retail partners, just make sure you've fully read the returns policies before ordering.
When buying luxury swimsuits, consider the longevity of the item and the quality of the fabric. “There are multiple things that set it apart from the high street,” explains Georgiana Huddart, Co-Founder and Creative Director at Hunza G. “Number one is the production of it, how and where its produced, in what quantities and with what techniques. I would say most swimwear companies that are considered designer also have a clear aesthetic which means they are doing their one thing and doing it super well," she says. "For example, Hunza G is based around one fabric and we know this fabric inside out. We have perfected it, worked on it, improved it, and tested it", ensuring that the Hunza G crinkle delivers on form and function.
