9 Australian swimwear brands to add to your summer wardrobe
These are the standout Australian swimwear brands you need to know about this summer
If you're looking for swimsuits with style and quality in equal measure, Australian swimwear brands should be at the top of your summer vacation shopping list.
Hailing from a country full of stunning beaches and endless sunshine, the Aussies know a thing or two about what makes the best swimsuits. Ideal for adding to your travel capsule wardrobe, there's no better investment this season, and the right swimwear will make you look and feel your best on the beach.
The swimwear trends 2023 indicate that vivid brights and playful patterns are all the rage, and the best Australian swimwear brands offer this by the bucket load. Doubling up as some of the best sustainable swimwear brands, these incredibly chic labels provide an ethical purchase as well as a fashion-forward one. Whether you’re after the perfect black one-piece or a statement color-blocking bikini, these Australian swimwear brands cater to all shapes, sizes and tastes for the perfect poolside look.
The best Australian swimwear brands as chosen by our fashion team
1. Seafolly
One of the more recognizable of the bunch, Seafolly has stores across the world including the USA, and is stocked in UK department stores such as Selfridges and John Lewis & Partners. If you want to tap into the vibrancy of the fashion color trends 2023, the line is not short of eye-catching prints, bold colors, and playful textures for a glamorous look that will take your swimwear to new sartorial heights. There are heaps of beachwear and accessories to complete the look too, so you can elevate your look with this year's best beach bags.
Fashion editor’s picks…
RRP: $188 / £120 | This V-neck swimsuit features hidden bust support and removable padded cups to keep you comfortable all day long. In a chic yet eye-catching print, this is the perfect piece to dress up with Quiet Luxury sunglasses and strappy sandals.
RRP: $62 / £40 | This bright bikini is the perfect partner for sunny weather. With slightly fuller coverage on the pants and a range of matching bikini tops on offer, you can get the ideal fit and cut for you. Plus, it comes in 19 different summery hues.
RRP: $228 / £145 | Bandeau swimsuits aren't usually the best swimsuits for large busts, this style fits up to a DD and is supportive enough to offer lift all day. Team with some linen pants and dressy flats for a Quiet Luxury holiday ensemble.
2. Andie Swim
With a size range of XS-XXXL, Andie Swim is one of the best plus size swimwear brands to shop. A comfortable fit is guaranteed, with the brand promising “no more adjusting, tugging or pulling”. So whether you’re posing poolside or taking a deep dive into the ocean, you’ll feel fully supported in one of its swimsuits, giving your best bra a run for its money. Andie Swim don’t compromise on style either, so expect cool color block designs in a variety of shapes to suit all styles.
Fashion editor’s picks…
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RRP: $98 / £77 | Embrace your inner Baywatch babe with a hot red one-piece. You’ll be fully supported running along the beach thanks to the maximum bust support and bottom coverage. It has a four-way stretch for that perfect fit too, what's not to love.
RRP: $118 / £93 | This versatile one-piece can be worn with a high-neck for a sporty look or buttoned down to flatter a larger bust. One of the best black swimsuits, it's ideal for Quiet Luxury swimwear thanks to its timeless and understated style.
RRP: $72 / £57 | We love this textured twist-front bikini top for something a little more statement than your average triangle fit. One of the best floral swimsuits this season, team with the matching high-waisted bottoms for a comfortable set you will never tire of.
3. Form and Fold
This Australian swimwear brand is a game-changer for any women looking for supportive swimwear in cup sizes D+. Melbourne-based designers Carly and Stephanie have not only removed the struggle of finding swimwear that fits but also champion making women feel confident through the brand's functional yet stylish designs. Say goodbye to boring, unsupportive swimwear and embrace body-sculpting silhouettes, clean lines, and soft color palette.
Fashion editor’s picks…
RRP: $176 / £139 | A timeless black suit engineered to sculpt, smooth, and support your body in a way only the best shapewear knows how to. Seamless and supportive too, this bathing suit is crafted from recycled fabric and features a hidden in-built underwire bra.
RRP: $133 / £105 | This underwired balcony shape gives brilliant lift and hold, ideal for those with larger busts. In a neutral brown that will work for any type of vacation, this sophisticated bikini top is totally timeless - and well worth the splurge.
RRP: $66 / £52 | We love high waisted swimwear briefs when we want a little more coverage, and this cobalt hue keeps things fresh and playful. With a seamless, flat second-skin finish, they won't cut or dig in. Wear with the matching triangle top.
4. Bond-Eye
Bond-Eye swimwear collection is all unsized and designed to fit an XS through to an L thanks to the brand’s signature stretchy crinkle fabric that adapts to a selection of sizes. Extremely versatile, the cups will fit an A-E and the briefs can be worn low, mid or high rise, whatever takes your fancy! Go for its perfectly pared-back one-pieces or add a nostalgic spin with fun tie-dye prints that can be styled with the best beach cover ups for a bohemian feel. The brand has plenty of sustainable credentials too, using recycled fabrics and solar-energy.
Fashion editor’s picks…
RRP: $175 / £138 | The wide shoulder straps on this one piece ensure you are fully supported, and the low scoop back gives it a sexier edge. Wear with a linen shirt to create one of the easiest and most elegant beach cover-ups or wear like a bodysuit come dinner time.
RRP: $120 / £95 | Elevate your swim collection with this purple crossover top that gives a nod to the dopamine dressing trend. With a retro halter strap, it keeps everything firmly in place. Team with your go-to brief style.
RRP: $175 / £138 | You can never have enough black swimsuits and we love the simplicity of this one. With adjustable straps and a low scoop back, it is both flattering and comfortable. A true staple piece, when it comes to what to pack for a beach vacation, this is a purchase you won't regret.
5. Fella
Nineties minimalism is at the core of the Fella brand, fitting into this year's '90s fashion trends. Launched back in 2012, Fella sought to “bring simplicity, texture and a modern kind of modesty to sun-seeking women everywhere.” The designs are unfussy, and timeless with a hint of nostalgia. Using a signature textured cloth, the swimwear smooths, supports and enhances your shape much like wearing the best underwear.
Fashion editor’s picks…
RRP: $250 / £197 | This '90s-inspired racer one-piece will give your beach look a bright and sporty spin. The unfussy style doesn’t compromise on comfort and the durable fabric sculpts and holds your body for a super-smooth silhouette, great for active swimming too.
RRP: $260 / £205 | This daring one-piece has a halter strap with a clasp at the back. The cut-out design gives it a designer-worthy edge that is bound to turn some heads, whilst the black hue keeps it chic. It is best suited to smaller busts, due to lower levels of bust support.
RRP: $175 / £138 | Fella has heaps of stylish two-pieces that will really pack a punch to your beach looks and this patterned top is one of our favorites. We love a statement print and this check will look amazing styled with the matching classic cut bottoms.
6. Monte and Lou
Monte and Lou was founded in Sydney, Australia by two best friends who share 35 years of industry knowledge and proven experience within swimwear design. With that in mind, they created a swimwear brand that is brimming with vibrant, feminine prints crafted from high-quality fabrics and designs that fit and flatter up to a size 16. It’s all in the details and Monte and Lou pay very close attention to the little things -think shelf bras for extra support, adjustable straps and clever ruching. As well as bikinis and bathing suits, there’s plenty of beach cover-ups too for a fully coordinated beach-ready look.
Fashion editor’s picks…
RRP: $135 / £107 | This bandeau-style swimsuit will up your tanning potential thanks to its strapless silhouette. There’s a gripper trim around the bust to help it stay in place and a shelf bra for hidden support. The leafy print makes a statement too.
RRP: $130 / £102 | Give your swimwear a boho spin with this paisley print bathing suit. The thin straps add a delicate edge and the high cut will elongate your legs. It’s fully lined in the brand’s recycled body sculpting silky touch lining. Finish your look off with a straw bag.
7. Zimmermann
Not only do Zimmermann do some of the best dresses, but its resort collection is well worth a look-in too. It may feel like a bit of a splurge, but as one of the biggest names in fashion right now, this Australian brand's designs are worth the investment. Known for its laidback, bohemian styles, think cute crochet, feminine frills and relaxed silhouettes that are made for a life lounging on a hammock. For the most glamorous of poolside looks, this is the place to shop.
Fashion editor’s picks…
RRP: $375 / £295 | This vacation print swimming costume gives instant holiday vibes whilst remaining wearable and chic. Ideal for wearing on tropical beach days, it is a real standout piece that is in line with this season's summer fashion trends, although it won't date either.
RRP: $375 / £295 | This playful and feminine set screams sophistication. With removable shoulder straps and a tie up waist, it provides a custom fit that can be switched up day to day. Colorful without being too bright, this is a summer must-have.
RRP: $430 / £340 | With frill details and a mixed pattern, this swimsuit ticks all the boxes. Wondering how to wear ruffles in a simple and timeless way? This is your answer - and it can even double as a bodysuit, pairing well with denim shorts or jeans.
8. Peony
Australian swimwear brand Peony is as pretty as the bloom itself. With beautiful prints hand-sketched and designed in its studio in Australia, expect unique patterns that stand out from the rest from girly gingham to ditsy florals all in a soft color palette. The brand champions sustainability too with its swimwear carefully crafted from 100% recycled materials.
Fashion editor’s picks…
RRP: $105 / £83 | Strapless bandeaus can feel like a risky choice, but it's all in the supportive details. Ideal for tanning, it features silicone trimming to keep it in place all day long, ensuring practicality. Style with the matching high waisted bottoms.
RRP: $220 / £174 | Unapologetically feminine, this floral print swimsuit has a comfortable yet stylish ruched fit that will help to enhance an hourglass body shape. Keep it chic and wear with a white skirt and on-trend tan accessories for a great al fresco dining look.
9. SIR the label
If minimalism is your jam, then SIR is the brand for you. An acronym for “separates, intimates, and ready-to-wear”, the collection is sleek, pared-back, and extremely effortless. Full of wardrobe essentials all in a fairly muted color palette, expect lots of monochrome, classic polka dot prints, and simple silhouettes. With great clothes too, once you’ve kitted yourself out in the swimwear section, we highly recommend taking a peek at its clothes.
Fashion editor’s picks…
RRP: $280 / £225 | If you want a bikini feel but the coverage of a swimsuit, cutout styles like this do the job perfectly. In a darker color palette that is less seasonal, it can double as a funky top when worn with low rise skirts or pants.
RRP: $140 / £113 | Keep things muted with these classic high waisted briefs that are universally flattering. There are a range of matching top styles available, so you can get the cut that's right for you, but our favorite is the sleek triangle top.
RRP: $320 / £257 | This vintage style swimsuit is unlike any other we've come across. Sophisticated and unique, it will certainly catch the eye this season. The longer leg also helps to combat thigh rub in the same way as the best anti-chafing shorts.
Prices may vary due to exchange rate
Charlie is the Deputy Fashion Editor at Future plc across multiple women’s magazines including Woman & Home, Woman and Woman's Own.
She bagged her first magazine job in 2009 and has previously written for titles including Stylist, Closer and Dare. Over the years Charlie has embraced anything that was thrown at her from styling celebrities to testing out the best jeans on the high street to writing about must-have beauty buys.
With a weakness for a printed midi dress, Charlie is on a mission to shop more sustainably and loves finding new ethical brands and second-hand buys.
- Amelia YeomansSenior writer
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