Heidi Klein swimwear is Pippa Middleton's holiday go-to - here's why

The London-based label should be top of your shopping list if you're jetting off this summer

Three models in Heidi Klein swimwear
(Image credit: Heidi Klein)

Heidi Klein swimwear is just about the best in the business, so if you're looking to upgrade your holiday wardrobe, you've come to the right place.

Of course, figuring out the right swimwear for your body shape is the first step when shopping for a new beach look, but after that, quality and recommendations is what we're looking out for. And recommendations don't come much better than the always stylish Pippa Middleton, younger sister of the Princess of Wales. She's a huge fan of Heidi Klein swimwear, plus iconic models Kate Moss and Elle Macpherson are in the club too.

We all know how tricky finding swimwear can be. With all the different cuts and colours out there, often we end up picking out bikinis at the supermarket the night before or even at the airport. But if you think about how much you end up spending on loads of budget-friendly cossies, it makes sense to invest in one or two more expensive pieces and just revisiting them every time you head off on holiday, right? That's where Heidi Klein - one of the best swimsuit brands around - comes in.

Launched in 2002, the London-based label designs some of the most flattering bikinis, which will convince even the firmest swimsuit fans. Famous for its quality, as well as signature features like zip up fronts, adjustable sliders on the straps and twist front designs, Heidi Klein also makes some of the best swimwear for women over 50.

The level of detail - from heat-proof hardware to responsibly-sourced fabric - is seriously impressive. So what are you waiting for? Dive into style with our guide to the brand's bestselling styles and celebrity-approved pieces.

Heidi Klein swimsuits

Heidi Klein bikinis

Heidi Klein cover-ups and accessories


Is designer swimwear worth it?

More than £200 might seem like a lot to spend on swimwear if you're used to doing your holiday shopping on the high street, but the difference in quality really does make a splurge worthwhile. A Heidi Klein bikini will be in your collection for years to come, which is why the designs are made to be complete classics. No cuts outs, no embellishment - just block colours and classic prints that will stand the test of time.

In a few years, you're still going to love Breton stripes, and classic black is still going to be just as flattering. So if you find something you love, you have to consider the cost per wear. Take a £250 swimsuit on holiday for 5 years in a row and really you've only spend £50 per time. Winner!

Does Heidi Klein swimwear run true to size?

For each style on the site, the website offers a handy size guide, and advises if a design runs true to size. Generally they do, but there are tips for anyone in between sizes, on whether to go up or down.

How to wash Heidi Klein swimwear?

Hand wash bikinis and swimsuits in cold water straight after wearing, as this will stop them from losing their shape. Once washed, lie flat to dry. Do not tumble dry.

Caroline Parr
Digital Fashion Editor

Caroline is Digital Fashion Editor for woman&home, and has been a fashion writer and editor for ten years.

After graduating from the London College of Fashion, she has spent the last decade tracking down and writing about celebrity outfits, covering events ranging from the Met Gala to the King’s Coronation.

She has an encyclopedic knowledge of brands, but always likes to know about new and under the radar labels. She’s originally from Liverpool, and outside of work, her great loves are leopard print and her lively but adorable cocker spaniel, Ghillie.