Patagonia is famous for its high-quality clothing and ethical standards but did you know that there are heaps of brands like Patagonia that are worth having on your radar?
Pioneers in the outdoor clothing market, Patagonia has certainly paved the way for practical and stylish gear that’s kinder to the planet, making them one of the best sustainable clothing brands. Whether you’re after the best waterproof jacket, the warmest leggings, or some of the best walking boots, there’s no shortage of outdoor brands offering durable outdoor clothing and accessories, all with a stylish edge. From hiking in the countryside to skiing down some slopes, as well as covering all your sports needs, these brands also have heaps of wardrobe essentials for the everyday.
Much like American clothing brand Patagonia, our alternatives have strong sustainable credentials so you can enjoy nature while being kinder to it. Longevity is key and their garments are built to last, so while they might not be a key part of your capsule wardrobe, if you love the great outdoors, they certainly are a wardrobe essential. A worthy investment—we're sure you'll love these pieces for years to come.
7 brands like Patagonia to have on your radar
Reasons to buy
Rock-climbing enthusiasts may already be familiar with this Canadian brand. Founded in 1989, Arc’teryx started off specializing in climbing gear but has since expanded to a wider variety of outdoor wear. A go-to if you’re after high-tech stuff, it’s a little pricier than Patagonia but their products are really built to last and withstand the wildest conditions so you’re guaranteed to hold on to them for years. Arc’teryx also has a team of specialists who can repair your purchases and a used gear service where you can buy second-hand.
Arc’teryx Alpha SV Jacket in Black
RRP: $799 / £680 | The iconic Alpha SV jacket is designed for the most severe weather conditions making it appropriate for alpine and rock climbing. The Gore-Tex shell is waterproof, windproof and breathable keeping you fully protected in harsh, stormy weather. There are reflective elements to keep you safe too.
Arc’teryx Taema Hoody in Orange
RRP: $90 / £75 | This airy, breathable hoody can be used for trail running, walking or climbing keeping you cool and comfortable in sun or snow. It regulates temperature and offers sun protection, plus there are handy thumb loops to keep the sleeves in place. Available in three stylish colors.
Arc’teryx Atom LT Vest in Purple
RRP: $175 / £160 | The best gilets make great layering tools over tees and jumpers. This lightweight design is wind-resistant and retains warmth when damp. It packs neatly into its own pocket, so perfect for popping in your backpack as an extra layer just in case. The deep purple hue keeps the design looking stylish. It's also available in a versatile black.
Reasons to buy
Columbia started off as a humble hat brand back in 1937 but now caters for a whole host of outdoor activities from trail running to hiking to snow sports. There are plenty of options for everyday wear too including some of the best winter coats, from some of the best parkas to on-trend padded jackets, there is something for everyone. The price range is slightly more affordable too.
Columbia Omni-Tech Ampli-Dry Shell Jacket
RRP: $150 / £135 | A waterproof jacket is essential and this ticks all the technical boxes as well as looking suitably chic too. There’s underarm venting to keep you feeling fresh and the four-way stretch helps you move with ease.
Columbia Glacial IV Half Zip Fleece
RRP: $45 / £30 | Half-zip sweaters are having a moment so this fleece is functional and fashionable. Whether you’re hiking in the countryside or walking through the city, it’s super versatile. Opt for the lilac for a fresh update for spring.
Reasons to buy
This Swedish brand is probably most famous for their best backpacks, and with over three million sold you’ve no doubt seen the infamous Kanken bag on your daily travels. But more than just a backpack, Fjallraven has some of the most stylish outdoor clothing and accessories. With a chic, minimalist aesthetic that runs through many Scandinavian clothing brands, Fjallraven also aims to keep its impact on the environment as small as possible using organic, renewable, and recyclable materials when it can.
Fjallraven Kanken Pink Backpack
RRP: $80 / £85 | One of the most beloved items in the Kanken catalogue, the Kanken is as practical as it is stylish. Hardwearing, lightweight and surprisingly roomy it’s perfect for daily commuting, weekends away and everything in between.
Fjallraven Stina Green Jacket
RRP: $200 / £185 | A sleek, everyday jacket that delivers on the technicals too, this lightweight jacket is water and wind-resistant. The perfect in-between seasons' cover-up, it has a handy hoody, plenty of pockets, and comes in six muted colors.
Fjallraven Abisko Technical Tights
RRP: $150 / £145 | Designed for trekking and light climbing, these tights have comfy four-way stretch making moving a breeze. There are two leg pockets and a security pocket at the back, making them one of the best leggings with pockets.
4. Helly Hansen
Reasons to buy
Helly Hansen has had a bit of a resurgence of late thanks to the rise of the puffer jacket trend and our love of all things retro. Hitting that sweet spot of fashion and function, this Nordic brand covers all your cold-weather needs from ski jackets to merino wool base layers to techy winter boots. With over 140 years of experience under their belt, they are the masters at technical gear that will protect you against all the elements.
Helly Hansen Reversible Jacket
RRP: $156 / £126 | Inject some '90s sports luxe to your look with this throwback puffer jacket taken straight from the archives. Bang on-trend, the eye-catching color is guaranteed to grab some attention. Super warm and water-repellent, it’s reversible too.
Helly Hansen Merino Midweight Crew
RRP: $100 / £75 | A cold-weather staple, this layering tee will form the perfect base layer for any winter look. It has a moisture-wicking interior and a 100% merino wool exterior keeping you warm whilst letting your skin breathe, great for outdoor activities.
Helly Hansen Outline Beanie
5. Jack Wolfskin
Reasons to buy
Hugely popular in Europe, Jack Wolfskin covers outdoor sports including biking and trekking as well as everyday apparel. So whether you’re hiking up a mountain or commuting through some torrential rain, they’ve got you covered—literally. The German brand has some serious sustainable credentials too, using recycled materials, organic cotton, and ethically sourced down to name a few. They also have a repair service to help your goods last longer.
Fashion editor’s picks…
Jack Wolfskin JWP Shell
RRP: £129.95 / £160 | Part of the ‘Pack and Go’ collection, this is perfect for commuters and travelers as it stashes effortlessly into its own pocket. Made from eco-friendly fabric, it’s soft and stretchy and comes in an array of colors.
Jack Wolfskin Parana Pants
RRP: $159.95 / £120 | For those hikers who like to step out even during a downpour, these are the ones for you. The robust fabric will keep you warm and dry in the rain, wind, and snow and they’re lined with a super soft fleece too. Toasty!
Reasons to buy
Born in the French Alps in 1947, Salomon knows a thing or two about mountains. With a passion for outdoor sports, the French clothing brand caters for an array of activities from running to snowboarding to skiing. Certainly, some of the best running shoes whether you’re pounding the pavements or hitting some muddy trails, Salomon ensures your feet are supported and protected. As well as shoes, they also have some stylish weather-proof apparel.
Salomon Speedcross 5 Trainers
RRP: $131 / £125 | For off-road runs, these trail running trainers will ensure your feet are fully protected as you try and navigate uneven surfaces leaving you to enjoy the nature around you. They have a snug, secure fit and 5mm lug depth for the ultimate grip.
Salomon Outpeak Gore-Tex Shell Jacket
RRP: $500 / £450 | The color block combo on this jacket makes it a chic choice as well as a practical one. Designed for ski mountaineering, it can withstand the wildest of weathers offering protection from wind and rain, so it will certainly keep you protected on a commute.
7. The North Face
Reasons to buy
Arguably one of Patagonia’s biggest competitors, The North Face barely needs an introduction. As well as crafting some of the warmest tech-heavy winter coats, the California brand has certainly reached new sartorial heights thanks to collaborations with designer Gucci and a huge celebrity following from hip hop stars to off-duty models. Not only that, they are passionate about sustainability too and are on track to hit their goal of ensuring all clothing is made with recycled, regenerative, organic, or responsibly-sourced renewable fabrics by 2025.
The North Face 1996 Retro Nuptse Jacket
The North Face x Gucci Cotton Sweatshirt
RRP: $1,200 / £770 | Give your sportswear that designer edge with this design from the Gucci x The North Face line. The cream hue and classic crewneck ensure it’ll go with everything. Layer over a floral midi skirt for a cute and casual weekend uniform.
The North Face Printed Class V Short
RRP: $50 / £50 | Made with 68% recycled nylon, these shorts are snazzy and sustainable. Moisture-wicking, water-repellent with a UPF 40+ too. Wear on your runs, walks and post-workout brunches for activewear that packs a stylish punch too. Pair with one of your best hoodies.
Charlie is the Acting Deputy Fashion Editor across multiple women’s magazines and also a freelance fashion, beauty and lifestyle editor.
She bagged her first magazine job in 2009 and has previously written for titles including Woman & Home, Closer and Dare. Over the years Charlie has embraced anything that was thrown at her from styling celebrities to testing out the best jeans on the high street to writing about must-have beauty buys.
With a weakness for a printed midi dress, Charlie is on a mission to shop more sustainably and loves finding new ethical brands and second-hand buys.
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