These are the 12 best new beauty launches under £20

Lineup of new beauty launches under £20 (L-R) from Caudalie, Anua, Salt and Stone and Vaseline, on a blue speckled background with cream swatches — (Image credit: Future/Brands)

As a team, we test dozens of beauty formulas each and every month, meaning we know a thing or two about how to spot a good'un.

We've been treated to an assortment of new beauty products this summer; just take our roundup of the best beauty launches in August, for example, which welcomed one of the best eye creams and the best shampoos for fine hair.

Fortunately for us (and our bank accounts), many of the buys making their debut sport price tags of £20 and under. So, we're here to keep you in the loop with the 12 best that are worthy of a spot in your basket.

12 under-£20 beauty products new to the market

The woman&home beauty team has been buffing, blending, spritzing and slathering their way through summer with the plethora of new launches that summer has brought us. After much deliberation, we've whittled it down to our favourite 12 beauty buys that will set you back less than a £20 note.

The Ordinary

Lacto-PDRN* 4% + B9 Eye Cream 15ml

Vaseline

Gluta-Hya Smoothing Serum Burst Lotion 200ml

SALT & STONE

Ambrette & Pear Deodorant

Caudalie

Density & Volume Shampoo

Aroma-Zone

Keratin AA & Fruit Acids Detangling and Repairing Conditioner

Anua

PDRN Caffeine Rejuvenating Eye Cream 20ml

Beauty of Joseon

Red Bean PDRN + Peptide Pore Firming Serum

Isle Of Paradise

Sunny Serum Instant Face Bronzer in 'Champagne'

Rose & Caramel

Purity IQ Self Tan Prep Wipes - 6 Pack

WELEDA

Clear & Pure Skin Serum Booster Drops for Blemish-Prone Skin

UKLASH

Lash Lift Gel

iUNIK

Centella Calming Daily Sun Water

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.