The 9 products our beauty team loves so much, we've repurchased them way more than 9 times
These formulas will always have a spot in our shopping basket
Not many people can say that testing dozens of beauty products is part of their job description, but our team is lucky enough to be able to do so.
Collectively, we've tried hundreds, if not thousands, of beauty formulas, everything from the best mascaras to the best cleansers. So, it shouldn't come as a surprise that a handful of those have left such a good impression on us that we've continued to purchase them time and time again.
While there aren't many formulas that we've gone through multiple tubes, bottles, and tubs of, the following buys have defied the odds and managed to do just that. In fact, we've repurchased these 9 products more than 9 times so far...
The 9 beauty buys we've repurchased more than 9 times
From an industry-favourite multipurpose repairing cream to a peel-off tint for fuller-looking brows, these are the formulas that will always have a spot in our shopping basket.
"This stuff is an every-night non-negotiable for me, and I absolutely slather it on - almost like I'm applying a face mask as opposed to a barrier cream. I squeeze out a big dollop onto the back of my hand and work it in over my entire face and neck. It's been part of my routine for nearly two years now, so you can only imagine how many bottles I've emptied at this point. But every repurchase is so worth it, as I've noticed a real difference in the overall health and hydration of my skin barrier. All my stubborn, peely and irritated dry areas are gone, and I wake up in the morning with such a refreshed, glowy-looking face that's also so soft to the touch."
~ Naomi Jamieson, Digital Beauty Writer at woman&home
"I've been an on-and-off user of the UKLash Serum for years now, and it's the only lash serum that's ever worked for me without giving me the dreaded redness and puffiness under my eyes that many lash serums cause. Within days of using it, my lashes go from gappy and sparse to properly full again - even the bits that weren't too bad in the first place look longer and thicker. I'm an avid lash curler, so my lashes do take a beating, but the second I notice any extra shedding, this goes straight back into my nighttime routine and I'm back to normal within days."
~ Aleesha Badkar, Beauty eCommerce Editor at woman&home
"Not to be dramatic, but I could talk about this cleanser all day long. As someone with sensitive skin, cleansers can be a real trigger, but this one has changed it all for me. The ultra-gentle, hydrating formula delicately cleans my skin – without stripping it of its moisture, causing irritation or blemish flare-ups. Not to mention, it's also fragrance-free, which is an absolute must for sensitive skin types."
~ Sennen Prickett, Digital Beauty Shopping Writer at woman&home
"I like to sleep with one of these masks on at least once a week, sometimes twice if it's been a particularly tiring one or I think my skin needs some TLC. They're so cooling and deeply hydrating - you simply apply, go to sleep and awake with an ultra-glassy-looking complexion. I've been through so many boxes because they really are just that good."
~ Naomi Jamieson, Digital Beauty Writer at woman&home
"This one's a regular repeat-buy for me. I use it to keep on top of years of hyperpigmentation and keratosis pilaris-prone patches on my body - underarms, feet, bikini line, you name it - and it just works. It's cheap as chips, but the gentle glycolic acid exfoliation keeps skin brighter, smoother and more even over time. A little goes a long way, and I always seem to reach for a fresh bottle before the old one's even properly empty."
~ Aleesha Badkar, Beauty eCommerce Editor at woman&home
"I have thick brows, but with some sparse areas, so Maybelline's Tattoo Brow Tint comes in clutch for me. This peel-off gel formula unlocks fuller-looking brows in a matter of 20 minutes. With results lasting a good 3-4 days, I have got into the routine of applying this weekly, meaning I tend to get through a tube rather quickly. It's less than £13 and allows me to skip salon visits; it's a no-brainer, really."
~ Sennen Prickett, Digital Beauty Shopping Writer at woman&home
"This is my daily lip balm, without fail. I apply it after my morning skincare routine and again before bed every single night, and it leaves my lips with a constant undercurrent of nourishment - no dryness, no flaking, just soft, comfortable lips around the clock. It's thick and properly hardworking, and a little goes a long way (I usually only need to rebuy once a year), which makes it feel like good value despite the higher price tag."
~ Aleesha Badkar, Beauty eCommerce Editor at woman&home
"This is my ol' reliable body lotion. I apply it every morning, post-shower without fail, thanks to its nourishing formula and lovely cocoa buttery scent. It's just one of those cheap and cheerful products that does everything it promises. It absorbs quickly, smells great and wards off dryness, whilst all the while keeping my skin silky-smooth to the touch. Again, because I use it every day, I do rinse through it but have actually just invested in the big, pump-lid bottle, which should hopefully last me."
~ Naomi Jamieson, Digital Beauty Writer at woman&home
"A proper skincare-shelf staple for me. It's gentle enough to use morning and night without ever leaving my skin feeling tight or stripped, thanks to the ceramides and hyaluronic acid in the formula, but it still does a genuinely thorough job of removing makeup and daily grime. It's the kind of product that just quietly does its job really well, which is exactly why I keep buying it - no fuss, no faff, just reliably good skin afterwards."
~ Aleesha Badkar, Beauty eCommerce Editor at woman&home
