The best Maybelline mascaras that lengthen, volumize, and curl lashes—at affordable prices

These Maybelline mascaras are loved by beauty editors and bargain hunters alike

Best Maybelline mascaras including The Falsies Lash Lift, Sky High and Colossal Curl
(Image credit: Maybelline)

Maybelline mascaras have a stellar reputation and it is well deserved. Ask any beauty industry insider and they'll tell you that this brand is your best bet for impressive lash results at extremely budget-friendly prices. 

Thanks to this popularity with those in the know and reputation for making some of the best mascaras in the business, Maybelline has the research budget to constantly push the envelope when it comes to mascara technology. From high-tech formulas to brush innovation, this brand has something to suit any lash line, desired look, and weather forecast.

Much like their equally impressive offering of some of the best foundations on the market, Maybelline's range of mascaras is vast and can feel overwhelming. There are a staggering 40 Maybelline mascaras to choose from offering a variety of specific results—be it adding volume and length, or working well for sensitive eyes— and we’ve tested them all to create our essential edit.

Best Maybelline Mascaras, chosen by our beauty team

Maybelline The Falsies Lash Lift

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1. Maybelline The Falsies Lash Lift

The best all-around Maybelline mascara

Specifications

RRP: $11.49/£9.99
Waterproof version available: Yes
Formulation: Ophthalmologist-tested, suitable for sensitive eyes and contact lenses

Reasons to buy

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Double-curved mascara brush
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No flakes or clumps
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Smooth application
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Easy to remove

Reasons to avoid

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You may need several coats

Known as the ‘mascara that does it all,’ this continues to wow the beauty industry. Its hourglass-shaped, double-curved brush adds length, lift, and volume, while its fiber-infused formula adds depth and intensity in one fell swoop. No wonder it became the fastest-selling mascara when it launched in 2020 and remains a makeup bestseller on Amazon, with customer reviews singing its praises. 

You can't really go wrong with this formula, but in terms of application, we recommend wiggling the brush from root to tip to separate lashes as you lengthen them. It offers a seriously impressive amount of lift and volume in just one or two coats, which we found lasted the day easily—for even better and more dramatic results,  learn how to apply mascara like a pro. 


Best maybelline mascara - colossal curl

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2. Maybelline Colossal Curl Bounce Mascara

The best curling Maybelline mascara

Specifications

RRP: $9.99/£10.99
Waterproof version available: Yes
Formulation: Smudge-proof and non-flaky with 24-hour wear

Reasons to buy

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Separates and curls lashes
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No flakes or clumps
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Densely packed bristled brush
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Can easily be built up

Reasons to avoid

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Difficult to catch really short hairs

Maybelline's newest mascara launch is here to join its ever-growing catalog. Focused on curling lashes, this mascara is ideal for anyone who loves that lifted, fluttery finish — and seriously, who doesn’t love that? The supersized brush is slightly curved and bursting with bristles to catch onto each hair, pulling them upwards. As for the results, expect lots of volume and full-on drama without lashes feeling weighed down. 

For everyday wear, we’d recommend opting for one or two coats to create a natural curl. Come evening, try dialing it up in with several more coats. One of the great things about this mascara is that it doesn’t clump or drop—you can keep building it up without having to worry about it smudging. The downside? The brush is big, so catching those smaller inner corner lashes can be tricky, but once you’ve got the angle right, you’re good to go. 


Maybelline Sky High Mascara

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3. Maybelline Lash Sensational Sky High Mascara

The best Maybelline mascara for high volume and dimension

Specifications

RRP: $11.49/£9.99
Waterproof version available: Yes
Formulation call-out: Allergy tested and ophthalmologist tested

Reasons to buy

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Ophthalmologist-tested
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Suitable for sensitive eyes and contact lens wearers
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Gives incredible length 
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Lightweight feel 

Reasons to avoid

-
Stubborn to remove

This is the famous mascara that took TikTok by storm after influencer Jessica Eid showcased the incredible results, inspiring so many others to try it. Proving you don’t have to splurge to get extension-like length this mascara proves just how long your lashes can be naturally, after applying just a few coats. 

We were totally wowed by its fluttery definition and length, but also how little it smudges for such a soft and flexible formula. We wore it all day from morning to night and had zero transfer, which is quite the achievement on our tester's oily skin. For added curl, try using an eyelash curler before going in with the flexible wand. 


Maybelline Lash Sensational

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The best Maybelline mascara for lift and volume

Specifications

RRP: $10.49/£8.49
Waterproof version available: Yes
Formulation : New liquid formula, with a low wax count created the perfect "black" pigment

Reasons to buy

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Suppleness boosting rosehip oil
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Separates individual lashes from root to tip
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Brush design eliminates the need for multiple coatings
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Unique wand shape
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Long-lasting and lightweight

Reasons to avoid

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It could do a better job at lengthening

This mascara’s curved brush boasts six different lengths of bristles and has been lauded for its ability to instantly make eyes look more awake. For the dramatic false lash effect, Lash Sensational leverages a unique brush design, which adds layers and dimension. You could even wear it with your best eyeliner for an extra impactful look.

Unsurprisingly, it’s the number-one mascara in the United States and Britain. We're putting this down to the fact it adds impressive volume with minimal effort (one or two coats does the trick) and boasts a low-wax formula that prevents clumping or smudging. woman&home Beauty Channel Editor Fiona McKim is a huge fan of this mascara, saying, "One of my top three all-time favorite mascaras thanks to its fluttery, non-spidery look. The curved brush picks up every tiny little hair right into the corners, fans them out, and gently coats them in a glossy formula that won’t clump or go all dry or chalky."

See our full Maybelline Lash Sensational review (opens in new tab)


Maybelline Snapscara Mascara

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5. Maybelline Snapscara Mascara

The best Maybelline mascara for easy removal

Specifications

RRP: $9/£7.99
Waterproof version available: No
Formulation: Glossy gel-ink formula provides a smooth, clump-free finish; wax-free

Reasons to buy

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Curved brush design "glides" onto lashes 
+
No clumping or smudging; all-day wear
+
Wand adds volume, length, and definition 

Reasons to avoid

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Layering can get messy

Trying to find the best mascaras for sensitive eyes can be particularly tricky if you’re not sure what causes your irritation. If, however, you know that your particular trigger is harsh eye makeup removers or excessive scrubbing, this mascara might offer the solution you’ve been looking for. 

Its wax-free formula means that it can be taken off using only warm water and a cotton pad or muslin cloth. Plus, it's highly pigmented, meaning your lashes will look pitch black and not go dusty grey with time as some other black mascaras can. It doesn't offer huge amounts of volume but does give nice curl and length, making it a great choice for everyday wear. 


Maybelline Falsies Push Up Angel Mascara

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6. Maybelline Falsies Push Up Angel Mascara

The best Maybelline mascara for definition

Specifications

RRP: $10.49/£7.99
Waterproof version available: No
Formulation : Unique styling formula holds the lifted wing look in place

Reasons to buy

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Angel-wing brush combs formula neatly 
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Curved shape hugs lash line, lifting lashes
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Clump-free and easy application
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Great for curling

Reasons to avoid

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It could do a better job at thickening lashes

Thanks to this mascara’s comb-like brush, you needn’t worry about pesky clumps affecting your handiwork. The skinny, flexible wand gets right into the roots of lashes and separates as it goes, so gets top marks for precision, especially along the lower lash line, and also makes light work of short lashes. 

With all this support and push-up action (and inspired by the product's cheeky name), our tester likened this to the best bra, but for your lashes. The results are fluttery and natural-looking, perfect for days when you want your eye makeup to look more understated or are going for a low-key chic natural makeup look.


Maybelline Lash Sensational Luscious Mascara

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7. Maybelline Lash Sensational Luscious Mascara

The best Maybelline mascara for condition and care

Specifications

RRP: $9.99/£8.99
Waterproof version available: Yes
Formulation : Contains a luxurious oil-infused formula that makes lashes soft and supple

Reasons to buy

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Liquid ink formula covers all sides of lashes
+
Layered bristle brush 
+
Removes easily with soap and water

Reasons to avoid

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May look clumpy with multiple coatings

This mascara’s arch-shaped brush makes it adept at coating corner lashes for a more even and fanned-out finish. Simply swipe through, and then turn it around to take the volume up a notch and fine-tune your work.

What’s more, it’s enriched with a blend of oils (rose, safflower, and Argan) for an extra boost in treatment.  Another addition to the Lash Sensational range, and another glowing review from w&h Beauty Channel Editor Fiona McKim, who says, "I didn't think it was possible to improve on my favorite Maybelline mascara, but I was so wrong. This caring version offers all of the flutter or the original with bags of extra glossiness and only a tiny bit less smudge-proof action in return. Great for daytime."


Maybelline Colossal Big Shot Mascara

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8. Maybelline Colossal Big Shot Mascara

The best Maybelline mascara for volume and fullness

Specifications

RRP: $9.49/£7.99
Waterproof version available: No
Formulation : Collagen enriched formula that delivers both volume and definition

Reasons to buy

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Large, wavy bristle brush coats individual lashes for thickness and volume
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No flaking or smudging
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Easily removable

Reasons to avoid

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No waterproof version is available

As the name suggests, this fully loaded mascara packs a punch in the volume department. Its super-sized brush offers lashes a mega coating from root to tip, and despite its thickening formula, we found that it's refreshingly panda-eye proof—meaning it holds well and doesn’t smudge too easily. 

Colossal Big Shot is one of those cult Maybelline mascaras that flies a little under the radar but its fans are completely dedicated as their go-to formula for mega volume. If your natural lashes are short or straight, this mascara is the perfect pick—catching onto each and every hair (even those difficult to reach corner ones) lifting and separating them for a super volumized look.   


Maybelline Rocket Waterproof Mascara

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9. Maybelline Rocket Waterproof Mascara

The best Maybelline mascara for waterproof wear

Specifications

RRP: $8.49/£7.99
Waterproof version available: Yes
Formulation : Tested under ophthalmological control and suitable for contact lens wearers

Reasons to buy

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Large circular brush 
+
Hardened inner core and soft bristles
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Great for lengthening and  dimension
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Highly pigmented, long-lasting color
+
Easy application, clump-free

Reasons to avoid

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Can be difficult to remove 

While Maybelline offers a wide range of waterproof mascaras, many of them have mixed reviews from testers. This particular one has the most consistent track record in terms of testimonials on Boots, Superdrug, and from our in-house experts who found it the most reliable waterproof version of a Maybelline mascara they tried. 

Big on volume, length, and longevity, we use this as a vacation staple, thanks to its impressive staying power. In the words of happy shopper, Lauren2904, "This is the best waterproof mascara. I have been through over ten bottles and have not used any other since. I have stick-straight Asian eyelashes, so this is the only product that actually keeps a curl. The mascara stays on in water so you don’t get panda eyes." We can't argue with that!


Best Maybelline mascara - Great Lash

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10. Maybelline Great Lash Waterproof Mascara

The best Maybelline mascara for everyday wear

Specifications

RRP: $7.40/£5.99
Waterproof version available: Yes
Formulation : Long-lasting, clump-free formula

Reasons to buy

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Lifts, curls and defines the lashes
+
Small wand allows ultimate control
+
Hypoallergenic
+
Contact lens safe
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Best-seller 
+
Conditions as it thickens

Reasons to avoid

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Doesn't give great volume

A best-seller in the US, this iconic mascara is a great choice for everyday wear, delivering ‘your lashes but better’ results. If you’re after the big guns and lots of drama, this one probably isn’t for you. But if you prefer a soft, natural-looking flutter, say hello to your new go-to. 

Thanks to the waterproof formula, this mascara also doesn't smudge and will stick around all day long. This is a brilliant choice for those with naturally long lashes or for anyone after a subtle finish—it's also great for adding a little length to the lower lashes without overloading them. 


Total Temptation Waterproof Mascara

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11. Maybelline Total Temptation Waterproof Mascara

The best Maybelline mascara for a natural finish

Specifications

RRP: $11/£8.99
Waterproof version available: Yes
Formulation : Clump-free, enriched with coconut extract

Reasons to buy

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Smudge-proof
+
Conditions lashes
+
Holds curl 

Reasons to avoid

-
Doesn't add loads of length

The benefit of waterproof mascara is that they’re designed to stay put, which is exactly what this wand does. Lifting and curling lashes, the formula does not budge and thanks to coconut extract it leaves lashes soft and fluffy as opposed to dry and crunchy. When it comes to removal, waterproof mascara can take a little more elbow grease—learn how to remove waterproof mascara gently before you start rubbing and scrubbing the delicate eye area.

If you’re after lots of length, this mascara may not be the one for you. We found that it’s better at volumizing and curling lashes for a natural flutter that’s great for everyday wear. What we did find, however, is that you can use this mascara to top up another mascara throughout the day without running the risk of clumping. Very handy if you like to redo your makeup of an evening without taking everything off and starting again. 


Best Maybelline mascara - Lash Stiletto

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12. Maybelline Lash Stiletto Ultimate Length Mascara

The best Maybelline mascara for length

Specifications

RRP: $10/£16.99
Waterproof version available: Yes
Formulation : Ophthalmologist tested, suitable for contact lens wearers, contains Pro-Vitamin B-5

Reasons to buy

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Lengthens and lifts lashes
+
Conditions lashes with Pro-Vitamin B-5
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Contact lens safe
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Highly pigmented, long-lasting color

Reasons to avoid

-
Occasionally drops under eyes

If it’s lift and length that you’re after, turn your attention to Lash Stiletto from Maybelline. A cult classic (and a US best-seller), the mascara features a ‘grip & extend brush’ that’s super skinny with densely packed fluffy bristles to catch onto each hair, pulling them upwards for next-level length. No matter how many coats you apply, this formula does not clump or create those spider leg lashes—instead, it separates as it lifts for a fluttery, full finish. 

The only downside? We noticed that by the end of the day, the mascara dropped slightly under our eyes. To avoid this, we recommend opting for two-three coats max and keeping one of the best makeup removers nearby.    


Which key features should I look out for in a mascara?

When searching for mascaras, it's imperative to consider your eye shape, wand preferences and overall design, your eye sensitivities, and specific call-outs such as whether the mascara lengthens, volumizes, curls, or achieves all of the above. 

You'll also want to factor in your lash type, as different formulas work better with certain types of lashes. Fine lashes, for example, need buildable formulas that create volume and fullness.

And while not usually common practice, it's also important to examine a mascara's ingredients. Some ingredients work better than others at eliminating flakes and clumps, all while lasting throughout the day and night. This consideration is especially crucial for those with eye sensitivity, as certain ingredients are more irritating.

Are Maybelline mascaras waterproof, gluten-free, oil-free, vegan, and hypoallergenic?

Waterproof: Some iterations feature waterproof formulas, while others do not. Waterproof formulations generally prevent mascara from running down; however, they may be difficult to remove, even with a makeup cleansing balm and/or oil.

Gluten-free: This company does not have a statement about gluten-containing ingredients in its products; so if you're particularly sensitive to gluten, you may want to opt for an option that doesn't include gluten grain ingredients. Gluten-free mascaras are formulated to prevent itchy and watery eyes and general discomfort throughout the day.

Oil-free: Many Maybelline mascara formulas do not feature added oils, which often erode volume, color, and hold especially if you have lash extensions. Oil-free, water-based mascaras are typically a great alternative to those with sensitive eyes.

Vegan and cruelty-free: At the time of publishing, Maybelline is not cruelty-free and vegan. The brand is owned by L'Oréal, which is not 100% cruelty-free in every territory.

Hypoallergenic: Many Maybelline mascara formulas are hypoallergenic, containing nourishing ingredients that do not irritate eyes and skin.

Do Maybelline mascaras feature parabens and propylene glycol?

For context, parabens and propylene glycol are commonly used by most major cosmetics brands. 

Parabens: Maybelline mascaras are formulated with parabens. According to Medical Daily (opens in new tab), parabens are "preservatives in cosmetics that prevent bacteria from growing in mascara." And while the prevention of bacteria growth is great for extending shelf life, certain parabens have been been found in some studies to disrupt estrogen in the body. 

Propylene Glycol: Maybelline mascaras are formulated with propylene glycol, a chemical compound deemed safe by the United States Food and Drug Administration (FDA) (opens in new tab). Propylene glycol may cause skin irritation and itching.

How often should I replace my mascara?

Compared to other beauty products, mascaras have the shortest shelf life, so it's important to replace them two to three months after opening. Over time, your mascara brush will collect bacteria and germs, which may cause irritation, discomfort, and even infection if not properly discarded.


Emma Stoddart is a freelance beauty journalist and self-confessed skincare aficionado with over five years’ industry experience. Emma has worked for some of the UK’s top women’s titles including Net-A-Porter, Stylist and Grazia. Her experience spans online and print as well as producing editorial shoots with some of the industry’s biggest artists, including Val Garland. Asides from working with them behind the scenes, she’s also had the chance to interview the likes of Patrick Ta, Pat McGrath, and Sam McKnight for all their insider tips and tricks.