Kirstie Allsopp's dresses are figure-flattering pieces that can be worn all year round, and here's where to shop them

We all love Kirstie Allsopp's dresses – and here are the fabulous brands the property expert swears by

Image of Kirstie Allsopp
(Image credit: Getty Images)

Kirstie Allsopp's dresses reflect her love of vintage-inspired silhouettes and bohemian, floral prints, which have created a distinctive following. It's no wonder many of us want to know exactly where she shops.

Although it was two decades ago that she arrived on our screens as the presenter of Location, Location, Location, she still wears coveted fabulous frocks. From the best summer dresses to those that can be worn into autumn, her on-screen appearances mean we're often using our phones to work out where her dress is to add to our summer capsule wardrobe.

Dresses are a core signature of her look, and her style is elegant as well as figure-flattering. But the real key to Kirstie Allsopp's dresses is in the brands she supports. The property guru loves female-founded businesses such as Samantha Sung, Zimmermann, Ulla Johnson, and ME+EM.

Where to shop Kirstie Allsopps' dresses

So, how can you get your hands on Kirstie Allsopp's dresses and channel her iconic style? Yes, she favours independent brands and boutiques, but when she isn't scouting for unique finds, the presenter also loves to shop at her favourite high-end British clothing brands. Here are her go-to dress brands, with look-alike styles and our fashion team's top picks from each.

ME+EM

Founded in 2009 by Clare Hornby, ME + EM’s philosophy is to create intelligent style for intelligent women. The brand ensures its pieces are always flattering, functional, and made to last. Plus, they have a range of the best summer wedding guest dresses.

Often spotted on our screens in one of ME+EM’s beautiful floral frocks, Kirstie showcases exactly why we love the brand so much. The contemporary prints and classic shapes make for fabulously versatile dresses you’ll want to keep in your wardrobe forever.

Zimmermann

Kirstie Allsopp's dresses: Zimmermann

(Image credit: Getty)

Zimmermann is a celebrity favourite, from Kate Middleton to Margot Robbie. And back in 2017, Kirstie showcased her hourglass figure in this bohemian piece by Australian designer Zimmermann. With a cinched-in waist and delicate Broderie Anglaise, the dress was a stunning summer choice for the property expert.

The popular brand was founded by sisters Nicky and Simone in Sydney in 1991. Since then, Zimmermann has stayed true to its original vision, creating sophisticated feminine pieces in colourful and intricate prints. Just like Kirstie, we are ardent admirers of its floaty frocks.

Top tip – if you love Zimmermann's aesthetic but are on a high-street budget, H&M's latest collection is worth browsing.

Ulla Johnson

Image of Kirstie Allsopp

(Image credit: Getty Images)

Feminine florals are Kirstie's go-to, and they are also some of the best options if you're on the hunt for stylish dresses to hide a tummy. Prints offer a clever way to flatter your figure, and Ulla Johnson's feminine, fluid designs are often made to enhance your curves. Their designs are both elegant and wearable, working for both smarter occasions and everyday styling.

The TV presenter wore a dress from Ulla Johnson at the Chelsea Flower Show last year, layered up with a smart ivory blazer. The womenswear brand focuses on creating luxury classic pieces that are made to stand the test of time.

Samantha Sung

Kirstie Allsopp's dresses: Samantha Sung

(Image credit: Getty)

If you love Kirstie Allsopp's dresses as much as us, you might already know that the presenter especially loves a Samantha Sung frock. "I bought my first one several years ago and now have quite a few because they work for every occasion," she said. In particular, Kirstie favours their Audrey dress, a classic collared '50s style gown.

Samantha Sung has worked in some of fashion’s most coveted roles, including a stint as head designer for Ralph Lauren Collections in New York and Cerutti in Milan. In 2006, she launched her line, known for its feminine elegance and colourful prints. These dresses are investment pieces with prices ranging into the thousands.


Whether you're drawn to Kirstie's dresses for their flattering cuts, nostalgic charm, or the fact that she often shops from independent brands, we agree that she's worth looking to for style inspiration – especially in the warmer months when frocks become a go-to for warm-weather occasions.

Molly Smith
Fashion Writer

Molly is a fashion writer for woman&home, whose journalistic career began with her enthusiasm for fashion. Having always been an avid writer, she has contributed to publications covering a variety of topics.

After graduating from her master's in Fashion History and Cultures, she transitioned to teaching at London College of Fashion, where she taught in fashion studies. Now, passionate about writing on the significance of fashion, she is dedicated to inspiring others through the power of dress.

Molly loves staying in the know with the latest fashion trends, and following celebrities for inspiration. Outside of work, she enjoys browsing vintage markets, reading a good novel, or trying new restaurants around London.

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