If you've bought a new swimsuit in the last few years, no doubt you'll have come across Hunza G's distinctive styles. And some designer lookalikes too!
Between the head-turning hues and instantly recognisable crinkle texture, the label's super stretchy styles are a great option if you're keen to find the right swimwear for your body shape. Their famous one-size-fits-all fabric really does have to be seen to be believed.
Hunza was born in 1984, so they recently celebrated their 40th anniversary. Back in the 90s, Julia Roberts wore a blue and white dress in the signature stretchy fabric for the film Pretty Woman, and then in 2015, they enjoyed a revival to become one of the very best swimsuit brands. Celebrity fans like Sienna Miller, Rosie Huntington-Whiteley and Eva Mendes can't all be wrong!
According to the website, "Hunza G's one size stance is not only an effort to remain an inclusive brand, but also reduces the risk of over-purchased sizing on a commercial level. Ethical and comfortable, each piece will see you through a lifetime and all that it brings – pre, during, and post pregnancy – as well as any other life changes your body goes through. Hunza G places emphasis on timeless pieces that hold the same value today as they will in the future. If looked after carefully, they can be passed down through the generations."
I added a navy Hunza G one-piece to my own summer capsule wardrobe a while ago, and truly, it's my must-have item when deciding what to pack in hand luggage. So when considering the cost per wear, you can justify the price tag - Hunza G's swimming costumes are around the £175 mark - but equally, you don't have to splash the cash.
In the last few seasons, I've watched as the high street Hunza G lookalikes have just got better and better. Towelling, seersucker, crinkle, ribbed - you name it. Trust us when we say you'll be hard-pressed to tell the difference between some of our real vs steal options.
So my advice is to save up for the real deal, and buy yourself a more budget-friendly alternative to tide you over in the meantime. Tempted? Dive in to style here....
Hunza G Domino
With a flattering scoop neckline and Noughties-inspired tortoiseshell hoop detailing on the straps, the 'Domino' is one of Hunza G's most popular styles. Chrissy Teigen and Rosie Huntington-Whiteley are both fans.
This khaki shade will work really well on warm skin tones, and the hoops are a very chic detail.
For a whopping £147 less, this Lipsy option is spot on with its hoops and rich hue. It's available in sizes 6 to 18.
Hunza G Pamela
Pamela is a simple spaghetti strap style that will never date. The stretchy fabric on Hunza G swimsuits means you can adjust the coverage so they're really not as hard to wear as you might think.
The swimwear equivalent of a designer LBD, this will double up as a bodysuit to wear in the evenings on holiday too.
Even we're struggling to tell the difference, other than the chic tie detailing at the back. Sometimes the simplest styles are the best.
Hunza G Bikini
If you prefer a bikini, Hunza G has got you covered there too. I particularly love their stretchy high waist designs.
A great twist on a classic two-piece, this set is going to be a staple in your holiday suitcase for years to come.
This knot front option from Nobody's Child looks much more expensive than it is. And it's currently reduced! If you like the brand's pretty midi dresses, you'll love their swimwear.
Hunza G Striped
Stripes are a summertime classic, particularly in navy blue and white. This one has got to be our top pick for 2025.
Easy to wear and easy to wash - machine wash at 30° with similar colours - this swimsuit is a dream.
Our personal favourite, this nautical but nice one-piece from Hush is top of our holiday wardrobe wishlist.
Hunza G Square Neck
I don't know about you, but I'm still in my Barbie pink era. The bubblegum shades of these styles are just delicious.
Hunza G's square neck swimsuit is available in a rainbow of colours, but this highlighter hue is a surefire way to make sure all eyes are on you. Holly Willoughby loves this one.
Available in cup sizes DD to HH, this clever swimsuit has hidden underwired cups for a supportive fit. Ideal if you love Hunza G but need more support.
Hunza G Cornflower Blue
Cornflower blue is another shade Hunza G does really well. Great for people with cool undertones, it will complement a sunkissed glow perfectly.
Don't wait for Hunza G to go on sale because it rarely happens. The fabric composition is 96% nylon, 4% elastane, but you really can't imagine how stretchy they are until to try them on.
The contrast white detailing on this is unbelievably similar, and at £12.50, it would be rude not to snap this up while you're doing your weekly shop.
Hunza G Green Swimsuit
Asymmetric swimsuits are super flattering for lots of body types, as they create a diagonal line across your body - minimising larger busts or softening broad shoulders. If you're after a one shoulder style, Nancy is your gal.
If you're wondering what colour suits me, emerald green is well worth a second thought. This colour will look amazing with gold jewellery and black linen trousers.
This is a super popular style on Amazon, so we predict a sell-out. The animal embossed effect makes it stand out from the crowd.
Hunza G Lilac
If you love pastels, lilac is a great choice for your next holiday. Gucci and Erdem are really championing lilac into 2025.
A great way to add a pop of colour to your suitcase, you really do only need to take one Hunza G swimsuit on holiday. You won't want to wear anything else!
For a fraction of the price, this & Other Stories style will give you the textured feel and beautiful colour. The tie shoulders are the icing on the cake!
Hunza G Red
We couldn't do a swimwear round-up without bringing you a Baywatch moment, now could we?
Channel Pamela Anderson with the Celine swimsuit. The sweetheart neckline is dreamy!
I have the padded cup swimsuit in my collection, and I have to admit, it's just as good as my real Hunza G cossies. H&M swimwear is my top high street tip, and although this keeps selling out, check back for restocks. It will be worth it!
Hunza G Scrunchie
What good is a swimsuit without a matching scrunchie? At £15 this is a great way to dip your toe into the Hunza G fan club...
...or for around half the price, you could revisit the Nineties with this scrunchie set. Talk about getting two for (less than) the price of one!
FAQs
Why is Hunza G so popular?
The one size fits all approached really did revolutionise the swimwear industry, and the idea is your swimsuit will grow and change with you. From my own personal experience, they are ludicrously comfortable. Certainly they don't offer the most amount of support, but the thick fabric and high quality designs really give off a Quiet Luxury feel.
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