Kim Kardashian's latest SKIMS shapewear collection is here. Silky smooth to the touch, the Jacquard line features a stunning curation of glossy and luxuriant intimate pieces. With this release, Kardashian harmonizes alluring design with practical function.
Through innovation and ingenuity, the lingerie market has evolved into a competitive landscape, with brands gunning for a loyal spot in our underwear and loungewear drawers. Leveraging this trend, Kim Kardashian recently launched the Jacquard collection, a silky and breathable twist on bulky sleepwear. The business mogul took to social media to unveil the satiny ensemble through a pajama party-themed campaign. Seated at the table are notable names, including sisters Kourtney and Khloe Kardashian and celebrity hairstylist Jen Atkin.
Detailed with the SKIMS logo, the suitably-titled collection presents a sultry mix of silky sets and loungewear, with Kardashian and co. donning strappy bikini tops, shorts, button-down tops, and pants in captured content. Though intended for slumber, this line arguably works for elevated wear and play. Luxe, yet flattering and comfortable, each piece is available in shades of ochre, marble, talc, and jasper.
Control lingerie — designed to flatter — often falls short. Compared to best bras, for instance, shapewear can especially feel chronically uncomfortable and restrictive, while waist trainers are downright not sensible.
In today's market of inflexible and ill-fitting lingerie, SKIMS has ushered in a new era of shapewear, aiming to rival Spanx as a viable contender. Fueled by her own negative experiences with shapewear, Kardashian conceived a brand with premium pieces that offer dependable support, coverage, and shade range variety. By design, SKIMS pieces provide tailored solutions: be it smoothing, enhancing, lifting, or toning your body type. SKIMS is also a leader in plus size shapewear, boasting an inclusive size range of XXS-5X. All in all, the brand has simplified selecting the right shapewear and wearing shapewear to a science.
Convinced? You can shop the full collection now, plus our favorite pieces.
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Dominique (Dom) is a very online shopping writer at Woman & Home, where she covers products, sales/deals, and market news across categories. Before joining the team, she penned stories as an editorial fellow at Insider Reviews, the affiliate commerce team at Insider Inc./Business Insider. The bespectacled NJ transplant specializes in commerce journalism, women’s lifestyle content, and hoarding makeup—much to her mother’s dismay.
Her foray into storytelling began in the early aughts, the era in which she developed a passion for fiction writing and an aversion to math. This passion, along with many failed math exams, led her to Marist College, where she studied public relations, creative advertising, and English.
Aside from writing, she doodles in notebooks, crafts memes, and sleuths for homes out of her tax bracket on Zillow. Follow her adventures via the web:
Instagram: @dominiquemcintee / @drugstoredomi
LinkedIn: https://www.linkedin.com/in/dominique-mcintee-3a32ab9a/
To connect: dominique.mcintee@futurenet.com
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