The Mascara That Sells Every 8.5 Seconds

Finding your perfect mascara can be a difficult mission. Will it live up to the promises written on the packaging – and is it really worth the price point?

Say hello to the Too Faced Better Than Sex Mascara. It is the number one selling prestige mascara in America, with one sold ever 8.5 seconds.

So, why is this the mascara that everyone needs in their beauty bag? With just one coat of this mascara, it promises to leave lashes looking full, defined and stretched to ‘unbelievable lengths’. Apply two coats and they will look ‘even more luscious, curled, and dramatic’.

And if you’re brave enough to lap on three coats, you can bag the most ‘intense black, oversized, multidimensional lashes possible’. Sounds promising!

Too Faced Better Than Sex Mascara is also vegan friendly and formulated without parabens.

Too Faced Better Than Sex Mascara will set you back £19, and, as mascaras go, this is pretty reasonable and well worth it if it delivers on everything it promises. You can buy the mascara online from the Too Faced website or through Selfridges and Debenhams.

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Buy it now for £19 from Debenhams

Earlier this year, founder Jerrod Blandino announced that permanent Too Faced shop-in-shops would be coming to Selfridges and Debenhams stores across Europe.

With so many sales, customers are clearly satisfied. The brand is marketed towards a younger audience but it shouldn’t put anyone off investing. After all, mascara can make anyone’s lashes look fabulous.

One woman in her 40s reviewed the product and said: “My lashes are very thin. This mascara make me looks like I have full beautiful long lashes!! Easy to remove at the end of the day as well.”

Another wrote: “Great product, amazing colour, doesn’t clump. My lashes look full and long.”

As a brand Too Faced believes: “Make-up is power, giving women the freedom every day to express themselves and the confidence to take on the world.

“Makeup is so much more than a little colour on your face. It’s a mood booster and powerful ally.”

This is a message all women can feel empowered by. Will you be investing?