With innovative wands and multi-tasking formulas, we've rounded up the best budget mascaras under £10.
Ask a woman which piece of makeup she couldn’t live without and we bet we could guess the answer: mascara.
Mascara doesn’t just lengthen lashes, it curls and adds volume too, separating them and creating a fluttery, perfect fan to frame your eyes. And we all know the impact perfectly mascara-d lashes has on your eyes, leaving them looking wider and brighter and framing them beautifully.
If you find your mascara isn’t living up to expectations you could be applying it wrong. Here are the four most common mascara mistakes to avoid:
Pumping the wand – Repeatedly pumping the mascara wand in and out of its tube, traps in air and unwanted bacteria, making the product inside dry out faster.
Expert tip: Rather than pump, gently twist the wand and slowly pull it out of its container. Not only will this stop the product inside form prematurely drying out, but it will also stop the brush from becoming oversaturated, making application easier.
Keeping your mascara too long – We’re all guilty of keeping mascara till it finishes, but we should be replacing your eye makeup every six months to prevent build up of bacteria.
Expert tip: If your mascara dries out before it’s finished, bring it back to life with a few eye drops and a shake to thin out the product.
Starting with your top lashes – It’s a pain to apply the perfect coat of mascara on the top eyelashes, only to realise you’ve smudged your handiwork when you start to tackle the bottom set.
Expert tip: Start with the bottom lashes first to avoid the dreaded black splotches. When you do start the top lashes, look straight ahead instead of upwards, and move the wand from the root to the tip of the lashes in a zig-zag motion.
Curling your lashes after applying mascara – This will inevitably gunge up your curlers and ruin your eyelashes.
Expert tip: Curl your lashes before applying mascara; this prevents any mishaps of mascara-covered lashes getting broken or stuck to the curler – ouch!
Choosing the wrong wand for your lash type – Lashes come in all shapes and sizes, as do mascara wands. Understanding which wand to pick for your lash type while unlock the door to a perfect set of peepers.
Expert tip: If your lashes are fine, resist the temptation to select a big wand. Yes it will deposit maximum product but this will only serve to weigh down your slender lashes and cause clumsy application. Instead opt for a narrow brush with a pointed tip. This design will seek out small, hard to reach lashes, making the most of what you have.
Waking up with panda eyes – Not all mascaras are made equal, some melt away at the mere mention of eye make-up remover, others cling on for dear life.
Expert tip: The easiest way to remove even the most stubborn of mascaras is to soak a cotton pad in cleansing solution and hold against lashes for a few seconds, before gently sweeping over the eye. This technique gives your make-up remover a chance break down the product and remove all remnants so you won’t have to repeatedly rub this delicate area.
Using a back and forth motion – Swinging the brush back and forward, then depositing an extra dollop of product on the fairer end of your lashes might seem like the quickest route to fuller longer lashes but it in reality it just causes clumps and smudges.
Expert tip: Instead, wiggle the wand side-to-side at the root several times until you feel you have a good grip, then quickly pull up through the ends for an even and precise application.
Of course, they can have all the bells and whistles possible, but at the end of the day, all we want is fabulous, fat fluttery lashes. No mess, no fuss, no flaking. So we’ve compiled some of our favourite mascaras that do just that…
If you only take one mascara on holiday this year, make it this.
Firstly it's water and sweat-resistant (important) It's got a soft waxy formula that you can top up any time without clumping, flaking or sticking your lashes together in one mega-lash that makes you take everything off and start again (also important - who wants to waste time doing that on holiday?) Also, like the original Volume Reveal it's a chunky Toblerone-shaped tube that has a mirror on the side, so you can chuck it in your beach bag and reapply whenever you like without worrying how you'll hold a wand, tube and mirror in only two hands. Genius.
Maybelline consistently bring out some of the best mascaras in the sub-£10 division (or in any price bracket, in my opinion) and this is no exception, providing you are all about the volume.
The fluffy brush, with widely spread bristles picks up a fairly hefty amount of formula and deposits it evenly and clump-free on lashes, for serious volume that doesn't smudge or transfer. Don't let it dry between coats, and you'll be unlikely to need more than two unless you like a very dramatic look.
It doesn't matter whether you spend big or small, clumpy mascara can happen to the best of us, which is why Rimmel have made a breakthrough with their new Volume Shake Mascara. Its innovative shaker system, refreshes the mixture of waxes and pigment inside for fluid application every time. No more throwing out half used tubes because they've dried out. Instead, this little beauty will keep your lashes beautifully lifted until there is no product left.
Buy now at superdrug.com for £8.99
As one of five mascaras part of Revlon's new collection, the Dramatic Definition Mascara helps define lashes in one stroke of the wand with its new tiered design. The Duchess of Cornwall was recently seen to be using the Revlon Dramatic Definition Mascara in the front seat of a car journey with Prince Charles. Not only is this the superhero of mascaras, but it comes in a dinky tube ideal for stashing away in your handbag.
The spiky round tip of Max Factor False Lash Epic Mascara, captures and magnifies every detail of every lash. For a fuller-looking flutter without the expense of falsies, position the tip at the roots and wiggle upwards. The up-and-down motion will diffuse clumps, add volume and lengthen even those hardest to reach hairs you gave up on years ago.
Don't be fooled by the purse-friendly price; this £4 mascara performs as well as some premium lacquers, and packs two eye-enhancing benefits in one tube. While one end holds a brush that creates a plump flutter when swept through lashes, the other is home to a smudgy kajal that can be nudged at the root for more definition.
Buy now at muastore.co.uk for £4
Just a sweep from this swirled, rubber brush loads lashes with a creamy, blendable formula that can be teased from root to tip without the merest hint of a clump. We can attest to its curl-creating claims, as it lends a pretty lift that doesn't flake or flop, owed to a nourishing infusion of Argan Oil.
Intensify your curl by loading up your lashes with KIKO Curling Top Coat Mascara.
Created with a special resin formula, this magic wand amps up the curling effect by 80% when applied over the top of your usual mascara. Enriched with waxy filmogens the inky black product maintains it's elasticity and sets without stiffening or weighing down your lashes.