The flattering low-maintenance hair colour that we'll be seeing all summer long - per the pros

Offering a more lived-in feel, 'Shadow Blonde' is set to be this season's go-to

Heidi Klum is pictured with long, wavy 'Shadow Blonde'-style hair at the "Le Deuxième Acte" ("The Second Act") Screening & opening ceremony red carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 14, 2024 in Cannes, France/ in a pink template
(Image credit: Getty Images/Marc Piasecki/FilmMagic)

Love your blonde locks but not so much the upkeep that comes with them? The 'Shadow Blonde' hair colour trend offers a more low-maintenance and multi-dimensional solution that is both chic and endlessly flattering...

So far, the 2024 hair trends have been very varied, offering everything from statement red hair options to neutral 'Taupe Brown' hues and a plethora of ultra-glossy blonde looks, like 'Syrup Blonde' and grey-loving 'Crystal Clear.' Summer, however, is promising a bit of rest-bite from those popular and high-maintenance golden tones, with our roots instead, set to take centre stage. Indeed, one trending look, dubbed 'Shadow Blonde' hinges entirely on the blending of our roots, offering an effortless, lived-in feel that welcomes regrowth - and thus, cuts down on our salon visits.

If this sounds like something you'd very much be interested in, we've quizzed the pros on exactly what this new colour trend entails - from how to request it to the at-home maintenance...

What is the 'Shadow Blonde' hair trend?

So, what is this root-loving blonde hue, you ask? Trend forecaster, International Artist in residence at Billi Currie and International Creative Colour Director at Evo, Tom Smith - who coined the name - explains that while bright, solid colours dominated in 2023, "now the depth and shadows are becoming more popular with the ‘lived in blonde’ look taking centre stage."

'The Hairvoyant,' as Smith is also known in the industry, adds that the colour is, "surprisingly lower-maintenance thanks to the soft shadowing at the roots which means the new growth comes in gently and softly and can last months before needing to be redone."

This is, therefore, a great option for those who love lightening their hair, but either can't afford or don't have the availability for frequent root touch-ups. We can also see this being a popular option for blondes during late summer when you're perhaps jetting off on holiday and don't want the hassle or harsh regrowth lines.

Jennifer Aniston is pictured with a Shadow Blonde-style bob at the screening and conversation of "The Morning Show" held during PaleyFest LA 2024 at the Dolby Theatre on April 12, 2024 in Los Angeles, California.

(Image credit: Getty Images/Gregg DeGuire/Variety)

Proof of this trend's popularity is already present on and off the red carpet, with the likes of Heidi Klum and Kelly Rowland (notably at Cannes) debuting iterations on the look.

How to request Shadow Blonde?

"Shadow blonde is a bright blonde highlighted look, with a high saturation of blonde in the mid-length and ends, fading up to more of a shadow at the root," explains Smith, thus: "You can ask your hairstylist to add a shadow root to your existing highlights using a second stage toner and for best results having the highlights pivot around your hairline will help for the natural blended grow out that this style allows."

This is also a great option for those who love balayage or 'Camoulage' but are perhaps looking to add golden or icy tones higher up their lengths - whilst still incorporating a darker, blended root.

How to maintain Shadow Blonde at-home?

Now onto the all-important maintenance. Smith remarks that the great thing about this particular colour trend is, "that it grows out very gently and as your roots grow in they should blend and look very minimal."

Of course, as Smith notes, all blonde hair will be susceptible to yellowing at some point, "so the use of purple toning products periodically can help the blonde to stay fresh. Evo Fabuloso Platinum Shampoo, Conditioner and Toning Mist are a great system for adding condition to the hair while neutralising any brassy tones."

3 chic ways to wear Shadow Blonde this summer

If you're considering this minimal-fuss blonde look, we've rounded up three, celebrity-approved variations to prove it's versatility...

1. Effortless Shadow Blonde

Heidi Klum pictured with long and wavy 'Shadow Blonde' hair at the "Le Deuxième Acte" ("The Second Act") Screening & opening ceremony red carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 14, 2024 in Cannes, France.

(Image credit: Getty Images/ Pascal Le Segretain)

For those with mid to long hair, Heidi Klum's blended roots and honey-gold lengths offer the perfect insight into just how chic and luxe this trend can look. You can spy her dark roots peaking out underneath her hair and at her parting, which adds a beautiful depth to her long waves.

2. Platinum Shadow Blonde

Kelly Rowland pictures with a short 'Shadow Blonde' bob look at the amfAR Gala Cannes 2024 held at the Hotel du Cap-Eden-Roc on May 23, 2024 in Cap d'Antibes, France.

(Image credit: Getty Images/Michael Buckner/Variety)

For fans of more platinum hues and bob hairstyles, Kelly Rowland's look from Cannes is the perfect reference. It's bold and stylish and will continue to be so with every inch of regrowth.

3. Shadow Blonde pixie cut

Greta Gerwig is pictured with a 'Shadow Blonde'-like pixie haircut at the 2024 Kering Women In Motion Awards and Cannes Film Festival Presidential Dinner at the 77th annual Cannes Film Festival at the Place de la Castre on May 19, 2024 in Cannes, France.

(Image credit: Getty Images/Mike Marsland/WireImage)

If you're sporting a short crop, adding a shadowy root can also help to maintain a chic look while your hair growths out, or offers an effortless, lived-in effect to your pixie-cut - as Greta Gerwig proves.

Naomi Jamieson
Digital Beauty Writer

Naomi is a Digital Beauty Writer from woman&home, where she covers everything from skincare to fragrance but specialises, particularly, in makeup and nail trends. Through her work, Naomi gets to share her trend expertise and share her own shopping recommendations and product reviews. Previously, she worked as a Lifestyle News Writer for My Imperfect Life magazine, where she used her savvy for TikTok to bring readers the latest beauty buzzwords, fashion movements and must-have products. 

Before that, Naomi split her time between both GoodTo and My Imperfect Life, whilst training for her Gold Standard diploma in Journalism with the NCTJ, for which she earned a Distinction. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but leapt into the media world in 2020, after always having a passion for writing. Now, when she isn’t reporting on the best perfumes and latest beauty releases, you can find her drinking copious cups of coffee, drawing and probably online shopping...