This was the most in demand beauty brand on Black Friday

(Image credit: Getty Images / Isabel Pavia)

By Lucy Abbersteen 2020-12-11T17:23:01Z

Cyber Weekend may be over for another year, but with Christmas on the horizon our online shopping rates won't be dying down any time soon.

Whether you're looking for Christmas gifts for friends or the best Christmas gifts for your wife, we've got you covered with all of the present inspiration you could possibly need.

Beauty comparison site Cosmetify has now researched the most in demand brands on Black Friday, giving us a pretty good idea what's on everyone's wishlists this year.

The most popular beauty brand during this year's sales? None other than affordable skincare brand The Ordinary. Known for their fuss-free and ingredient led skincare, the brand is one of the key players in making effective products accessible to all budgets.

Keep reading for the top 10 most in demand beauty brands from this year's Black Friday sales, as well as the most sought after fragrances, make-up and skincare products.

Most in demand beauty brands on Black Friday 2020

The Ordinary
Huda Beauty
Olaplex
Florence By Mills
Fenty Beauty
Jo Malone London
Milk Makeup
Drunk Elephant
Aesop
Dior

Most popular skincare products on Black Friday 2020

1. The Ordinary Niacinamide 10% + Zinc 1%, £5, Beauty Bay

A bargain serum that helps tackle blemishes and regulate your skin's oil production.View Deal

2. Florence by Mills Mind Glowing Peel Off Mask, £20, Boots

From the skincare line launched by Stranger Things star Millie Bobby Brown in 2019, this fun peel off mask is designed to help with congested skin.View Deal

3. Sunday Riley Luna Sleeping Night Oil, £45, Cult Beauty

Containing hero ingredient retinol, which smooths fine lines and wrinkles, this is one of Sunday Riley's most popular products.View Deal

Most popular make-up products on Black Friday 2020

1. Huda Beauty The New Nude Palette, £56, Cult Beauty

Huda Beauty eyeshadow palettes are ridiculously popular, with this particular option containing gorgeous warm and sparkly shades.View Deal

2. Huda Beauty #FauxFilter Foundation, £33, Cult Beauty

Another buy from Huda Beauty, this is a very high coverage foundation with a velvety finish that's available in 30 different shades.View Deal

3. Fenty Beauty Match Stix Matte Skinstick, ~~was £21~~ now £18.90, Boots

The beauty brainchild of Rihanna, Fenty Beauty is already one of the world's most popular brands – and these complexion sticks are a dream.View Deal

Most popular fragrances on Black Friday 2020

1. Elizabeth Arden Red Door Eau de Toilette, £54 for 100ml, Boots

The iconic fragrance inspired by the Red Door Spa, this is a rich floral fragrance with notes of lily of the valley, freesia, rose, oakmoss and sandalwood.View Deal