By Lucy Abbersteen published
Cyber Weekend may be over for another year, but with Christmas on the horizon our online shopping rates won't be dying down any time soon.
Beauty comparison site Cosmetify has now researched the most in demand brands on Black Friday, giving us a pretty good idea what's on everyone's wishlists this year.
The most popular beauty brand during this year's sales? None other than affordable skincare brand The Ordinary. Known for their fuss-free and ingredient led skincare, the brand is one of the key players in making effective products accessible to all budgets.
Keep reading for the top 10 most in demand beauty brands from this year's Black Friday sales, as well as the most sought after fragrances, make-up and skincare products.
Most in demand beauty brands on Black Friday 2020
- The Ordinary
- Huda Beauty
- Florence By Mills
- Fenty Beauty
- Jo Malone London
- Milk Makeup
- Drunk Elephant
Most popular skincare products on Black Friday 2020
Most popular make-up products on Black Friday 2020
Most popular fragrances on Black Friday 2020
2. Marc Jacobs Decadence Eau de Parfum,
was £98 now £83.30, Boots
Rich and luxurious, this woody fragrance blends Italian plum, Bulgarian rose, jasmine sambac, vetiver, amber and papyrus woods.
How many of these are on your Christmas wish list?
Lucy is a UK-based beauty journalist who has written for the likes of Marie Claire, Cosmopolitan, OK!, Women's Health and more, as well as contributing to woman&home. Her work covers everything from expert skin and haircare tips to the latest product launches and the show-stopping beauty looks spotted backstage at London Fashion Week.
During her career she's interviewed some seriously famous faces, from Little Mix to Drag Race royalty The Vivienne, as well as chatting to the industry's leading hairdressers, dermatologists and make-up artists. When she's not got beauty on the brain you'll probably find her in the company of dogs, reading, or being shamed by Netflix's "are you still watching?" message. You can follow her on Instagram at @lucyabbers.
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