This was the most in-demand beauty brand on Black Friday

Can you guess which skincare brand was the most popular on Black Friday 2020?

skincare flatlay
(Image credit: Getty Images / Isabel Pavia)
Lucy Abbersteen

By published

Cyber Weekend may be over for another year, but with Christmas on the horizon our online shopping rates won't be dying down any time soon.

Whether you're looking for Christmas gifts for friends or the best Christmas gifts for your wife, we've got you covered with all of the present inspiration you could possibly need. 

Beauty comparison site Cosmetify has now researched the most in demand brands on Black Friday, giving us a pretty good idea what's on everyone's wishlists this year. 

The most popular beauty brand during this year's sales? None other than affordable skincare brand The Ordinary. Known for their fuss-free and ingredient led skincare, the brand is one of the key players in making effective products accessible to all budgets.

Keep reading for the top 10 most in demand beauty brands from this year's Black Friday sales, as well as the most sought after fragrances, make-up and skincare products. 

Most in demand beauty brands on Black Friday 2020

  1. The Ordinary
  2. Huda Beauty
  3. Olaplex
  4. Florence By Mills
  5. Fenty Beauty
  6. Jo Malone London
  7. Milk Makeup
  8. Drunk Elephant
  9. Aesop
  10. Dior
1. The Ordinary Niacinamide 10% + Zinc 1%, £5, Beauty Bay

1. The Ordinary Niacinamide 10% + Zinc 1%, £5, Beauty Bay

A bargain serum that helps tackle blemishes and regulate your skin's oil production.

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2. Florence by Mills Mind Glowing Peel Off Mask, £20, Boots

2. Florence by Mills Mind Glowing Peel Off Mask, £20, Boots

From the skincare line launched by Stranger Things star Millie Bobby Brown in 2019, this fun peel off mask is designed to help with congested skin.

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3. Sunday Riley Luna Sleeping Night Oil, £45, Cult Beauty

3. Sunday Riley Luna Sleeping Night Oil, £45, Cult Beauty

Containing hero ingredient retinol, which smooths fine lines and wrinkles, this is one of Sunday Riley's most popular products.

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1. Huda Beauty The New Nude Palette, £56, Cult Beauty

1. Huda Beauty The New Nude Palette, £56, Cult Beauty

Huda Beauty eyeshadow palettes are ridiculously popular, with this particular option containing gorgeous warm and sparkly shades.

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2. Huda Beauty #FauxFilter Foundation, £33, Cult Beauty

2. Huda Beauty #FauxFilter Foundation, £33, Cult Beauty

Another buy from Huda Beauty, this is a very high coverage foundation with a velvety finish that's available in 30 different shades.

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3. Fenty Beauty Match Stix Matte Skinstick, was £21

3. Fenty Beauty Match Stix Matte Skinstick, was £21 now £18.90, Boots

The beauty brainchild of Rihanna, Fenty Beauty is already one of the world's most popular brands – and these complexion sticks are a dream.

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1. Elizabeth Arden Red Door Eau de Toilette, £54 for 100ml, Boots

1. Elizabeth Arden Red Door Eau de Toilette, £54 for 100ml, Boots

The iconic fragrance inspired by the Red Door Spa, this is a rich floral fragrance with notes of lily of the valley, freesia, rose, oakmoss and sandalwood.

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2. Marc Jacobs Decadence Eau de Parfum, was £98

2. Marc Jacobs Decadence Eau de Parfum, was £98 now £83.30, Boots

Rich and luxurious, this woody fragrance blends Italian plum, Bulgarian rose, jasmine sambac, vetiver, amber and papyrus woods.

3. YSL Libre Eau de Parfum, from £47.17, John Lewis

3. YSL Libre Eau de Parfum, from £47.17, John Lewis

The French for "free", this YSL number is a divine mix of musks, vanilla with lavender and orange blossom.

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How many of these are on your Christmas wish list? 

Lucy Abbersteen
Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for the likes of Marie Claire, Cosmopolitan, OK!, Women's Health and more, as well as contributing to woman&home. Her work covers everything from expert skin and haircare tips to the latest product launches and the show-stopping beauty looks spotted backstage at London Fashion Week.


During her career she's interviewed some seriously famous faces, from Little Mix to Drag Race royalty The Vivienne, as well as chatting to the industry's leading hairdressers, dermatologists and make-up artists. When she's not got beauty on the brain you'll probably find her in the company of dogs, reading, or being shamed by Netflix's "are you still watching?" message. You can follow her on Instagram at @lucyabbers.  

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