Why this gorgeous Phase Eight summer dress keeps selling out - and it’s currently in stock

phase eight penele dress

High-street retailer Phase Eight is a go-to for whenever we need an occasion dress.

Weddings, graduations, regattas, races and even garden parties - the smart but feminine brand has long been dressing most of us for all of our summer events.

But this year with the nation having been in lockdown for three months due to the coronavirus outbreak and only now slowly coming out of it, our usual summer calendar is looking somewhat emptier than it usually is.

Luckily, the last few months have seen the sun come out more than it usually does during the spring and early summer, giving us all the chance to show off our favourite summer dresses - even if it only to the neighbours.

phase eight penele dress

SHOP NOW: Penele Swing Dress, £89, Phase Eight

So during a season when the high-street fashion brand usually sees occasion wear flying off the shelves, they have instead had one of their cult summer frocks sell out time and time again.

The flattering Penele dress has been repeated snapped up by customers over the last few months for its pretty print, sunny colours and flattering fit.

Available in both a knee-length swing dress and an on-trend midi dress the casual v-neck frock comes with loose sleeves and stylish peplum detailing.

phase eight penele dress

SHOP NOW: Penele Midi Dress, £99, Phase Eight

And while we love the bright sweet red and ivory colour combination, the swing dress also comes in a delicate green colour.

And we’re not the only ones who are loving this summer must-have.

Love this dress,’ raved one Phase Eight customer. ‘It's floaty but still have structure with the waist line and the pleat at the front so I don't end up looking like I'm wearing a bag in my curvy frame.’

phase eight penele dress

SHOP NOW: Penele Ditsy Swing Dress, £89, Phase Eight

This summer's must have dress,’ added another, ‘perfect on a boiling hot day and on a grey rainy day too’.

Others agreed, writing, ‘I love this dress as it covers a multitude of overweight lockdown sins. It’s very comfortable and a gorgeous colour. It can be worn casually or dressed up’ and ‘Love this dress. Really good quality, great fit and very flattering, perfect for dressing up or down.

Pair this with tan sandals and a slouch bag for a casual daytime outing, white canvas trainers for a lovely walk in the sun or some glitzy flip flops for a social-distanced garden get-together.

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

LinkedIn: aleesha-badkar

Email: aleesha.badkar@futurenet.com