This was the most in-demand beauty brand on Black Friday

Can you guess which skincare brand was the most popular on Black Friday 2020?

skincare flatlay
(Image credit: Getty Images / Isabel Pavia)

Cyber Weekend may be over for another year, but with Christmas on the horizon our online shopping rates won't be dying down any time soon.

Whether you're looking for Christmas gifts for friends or the best Christmas gifts for your wife, we've got you covered with all of the present inspiration you could possibly need. 

Beauty comparison site Cosmetify has now researched the most in demand brands on Black Friday, giving us a pretty good idea what's on everyone's wishlists this year. 

The most popular beauty brand during this year's sales? None other than affordable skincare brand The Ordinary. Known for their fuss-free and ingredient led skincare, the brand is one of the key players in making effective products accessible to all budgets.

Keep reading for the top 10 most in demand beauty brands from this year's Black Friday sales, as well as the most sought after fragrances, make-up and skincare products. 

Most in demand beauty brands on Black Friday 2020

  1. The Ordinary
  2. Huda Beauty
  3. Olaplex
  4. Florence By Mills
  5. Fenty Beauty
  6. Jo Malone London
  7. Milk Makeup
  8. Drunk Elephant
  9. Aesop
  10. Dior

How many of these are on your Christmas wish list?