Holly Willoughby is a fan of this cult £14 mascara

It adds length and still makes lashes look natural for the win.

LONDON, ENGLAND - MAY 12: Holly Willoughby attends the Virgin Media British Academy Television Awards at The Royal Festival Hall on May 12, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)
(Image credit: David M. Benett/ Getty Images)

As if we couldn't love this product any more, now it's been revealed that Holly Willoughby is a fan of Glossier's Lash Slick mascara.

For the uninitiated, this £14 mascara is almost like the 'anti-mascara' in that it creates very natural-looking, glossy elongated hairs but doesn't ever cross into false lash territory. Something the brand calls a 'baby extension' effect without the usual clumping and weightiness of some mascara formulas.

Its skinny, tiny-bristled brush and inky water-resistant formula are the secrets to its success. Add in tiny fibres to add volume plus film-forming polymers to lock them into place and prevent flakes dropping onto your cheekbones, and it's not hard to see why Glossier Lash Stick is considered one of the best mascaras on the market today.

So when Holly's makeup artist uploaded a picture of the Dancing On Ice presenter's finished look to Instagram, we felt completely validated for heaping praise on this product.

Patsy O'Neill revealed a pretty-in-pink look to follow the show's Valentine's Day theme. And although the rose lipstick and pretty flushed cheeks look stunning, your eye is immediately drawn to those incredible lashes. One for the next Zoom meeting, then...