The 9 best things to buy from The Wimbledon Shop before the finals this weekend

From the viral 2026 Strawberry Red towel to the sweet court-side trend inspired by Princess Kate and Princess Charlotte, here is the official Wimbledon merchandise to snap up before it sells out.

A collage of cutout images of items on sale in The Wimbledon Shop in 2026 alongside a lifestyle shot of the Upcycled Tote Bag from the Christy Heirloom Collection
(Image credit: The Wimbledon Shop)
Recent updates

🎾 Editor's Note: Wimbledon merchandise has a reputation for selling out by the time the Men's Final wraps up. If you want to secure the seasonal Strawberry Red towel or a piece of the upcycled Heirloom line, we recommend checking out before the weekend rush begins.

The final weekend of Wimbledon 2026 is officially here. As the world prepares to watch tennis history unfold on Centre Court, there is no better time to browse The Wimbledon Shop and bring a piece of the tournament home.

Luxury British textile brand Christy has been the official towel provider to the All England Lawn Tennis Club since 1988, crafting the towels that are famously draped over the shoulders of tennis royalty. For 2026, their collection blends archive heritage with a burst of summer strawberries and forward-thinking sustainability.

Whether you're looking for a collectable souvenir, an activewear upgrade, or a piece of upcycled fashion, these are the nine best items to add to your cart before the final match point is served on Sunday.

Heidi Scrimgeour
Ecommerce Editor

Heidi is a senior editor, ecommerce specialist, and trained coach with more than 20 years of experience in the media industry. Since joining Future in 2021, she has specialised in high-performing consumer content, creating expert buying guides, trusted product reviews, and curated gift round-ups designed to help readers make practical purchasing decisions.

Prior to her current role, Heidi spent 15 years building a highly successful freelance career. Her bylines span the UK’s top national broadsheet newspapers – including The Guardian, The Times, and The Telegraph – as well as consumer lifestyle titles like Psychologies, Red, Glamour, and Grazia. A former lifestyle columnist for AOL, Heidi spent six years as the Shopping Editor for Mother & Baby.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.