Princess Diana’s iconic honeymoon outfit ‘almost didn’t happen’ after she was turned away from designer’s shop

Princess Diana’s honeymoon outfit was designed by Bellville Sassoon

Princess Diana and Prince Charles leave Buckingham Palace for their honeymoon after their wedding, London, 29th July 1981
(Image credit: Photo by Serge Lemoine/Hulton Archive/Getty Images)

Princess Diana’s iconic peach ‘going away on honeymoon’ outfit reportedly “almost didn’t happen” after she was 'turned away' from the designer’s shop, it's been claimed. 

  • Princess Diana’s ‘going away’ on honeymoon outfit is included in the new Royal Style in the Making exhibition at her former home, Kensington Palace.  
  • It’s been claimed that the Princess of Wales was initially 'turned away' from the designer's shop, meaning her collaboration with designer Bellville Sassoon “almost didn’t happen”.  
  • This royal news comes as it’s revealed how the Queen’s great-grandchildren could steal the show at her Platinum Jubilee

Princess Diana was known for her flair for fashion, though it’s now been suggested that one of her most famous collaborations and one of her most iconic outfits “almost didn’t happen” after a mix-up. Though many royal fans will still be eager to know how much Princess Diana’s wedding dress cost, they will now be able to see this magical item in person at the new Royal Style in the Making exhibition. And it's in this exhibition at the Princess of Wales’ former home, Kensington Palace, that another of Princess Diana's very special wedding day outfits is featured. 

After making such a statement in her gown when she married Prince Charles at St Paul's Cathedral in 1981, Princess Diana went on to wear a peach outfit as the couple left for their honeymoon. This is now sometimes known as her 'honeymoon' outfit, or her 'going away' outfit.

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The Princess wore this a number of times over the years, including on a trip to Australia in 1983. It was designed by Bellville Sassoon, though it’s now been claimed that we might never have got to see magnificent outfits, like her peach wedding day choice, for a very important reason.

According to PEOPLE, curator Matthew Storey supposedly revealed at a special exhibition preview that Princess Diana's collaboration with designer Bellville Sassoon "almost didn't happen."

Prince Charles and Diana, Princess of Wales arrive at Romsey Station in England at the end of their wedding day, 29th July 1981. She is wearing an outfit by Bellville Sassoon

(Image credit: Photo by Princess Diana Archive/Getty Images)

The publication suggested that when Princess Diana first visited the Bellville Sassoon shop, she had just become engaged to Prince Charles. It’s claimed she was looking for an engagement outfit, but it was nearly closing time and she hadn’t yet found anything she liked. It was during this visit that it’s alleged that a sales associate, who hadn’t recognized Princess Diana, told her that Harrods department store was “just around the corner”. 

"You can imagine how Belinda [Bellville] and David [Sassoon] felt when they realized the future Princess of Wales had been turned away," Matthew reportedly added.

Princess Diana did, however, return to the shop on another occasion and Bellville Sassoon went on to design on her beautiful peach ensemble. 

Prince Charles and Princess Diana arrive at Romsey Station before their honeymoon trip to Gibraltar on the Royal Yacht Brittania, July 1981

(Image credit: Photo by Jayne Fincher/Princess Diana Archive/Getty Images)

According to The Times, David Sassoon recalled how: “When she got engaged, her mother brought her in to us and asked us to make the going-away outfit”, whilst he opened up about the late Princess Diana’s thoughtfulness when it came to wearing Bellville Sassoon designs.

“She was very thoughtful when she received a dress, and if it had been a success she would always write or telephone and say, ‘That dress was wonderful, I enjoyed wearing it,’ that everyone at Balmoral or Buckingham Palace or wherever the occasion was that she wore it was very enthusiastic about it,” he revealed. “She was wonderful at saying a big thank you.”

Princess Diana’s peach silk jacket and skirt were certainly show-stoppers and with so many wonderful outfits on display in the Royal Style in the Making exhibition, the opportunity to see it in person is well worth taking up. 

Emma is a Senior Lifestyle Writer with five years experience working in digital publishing, ranging from book publishing to magazines. She currently looks after all things Lifestyle for Woman&Home, GoodToKnow and My Imperfect Life.


Before she joined Future Publishing, Emma graduated from the University of Warwick with a Bachelor of Arts degree in English and Comparative Literary Studies. After leaving education, she started out her publishing career in the world of books, working as a Publisher for an independent digital publisher specializing in back-list and debut commercial fiction novels. With a huge book list and a passion for bringing the best stories to the broadest audience possible, Emma filled her spare time with reading the latest best-sellers and catching up on hit adaptations.


In 2017 she joined TI Media as a fiction writing coordinator on Woman’s Weekly and Woman’s Weekly Fiction as part of the features team. From here, she used her love of books, working to bring short stories to our dedicated readers and began writing for the books pages of Woman, Woman’s Own and Woman&Home, as well as online features ranging from genre round-ups to travel pieces for womanandhome.com. 


After honing her skills, Emma branched out online in 2020 when Future gave her the opportunity to focus on digital-first. When she’s not writing about the next big lifestyle trend, she enjoys cooking, long walks and watching as many crime dramas as she can!