Over the past thirty years (well, since Britain's first IKEA store opened its doors in 1987), Scandi style has gradually taken hold of our homes, hearts, and - thanks to a newfound vogue for Nordic noir - our TV screens. But - that H&M bargain bin T-shirt excluded - has it made its way into your wardrobe?Nordic fashion is going global, and this time it's less mass-market catwalk copies and more contemporary classics. The hottest Scandi designers combine ethical consciousness, quality, simplicity and affordability with a variety of subtle avant garde twists set to propel you straight to the top of the fashion food chain. Meet the brands to shop now...
Swedish sisters Karin Söderlind, Kristina Tjäder and Sofia Wallenstam describe the House of Dagmar aesthetic - named for and inspired by their late grandmother, a tailor - as "unconventional and sophisticated... uniting glamour and tailoring with the finest materials". The trio's striking prints are inspired by the art deco period of the '20s and '30s, but their plainer (but no less statement making) staples are equally worthy of investment. Pair this beautifully cut top, £75, and leather pencil skirt, £455, for an elegantly stunning take on the work-to-dinner ensemble.
Exceptionally savvy shoppers may already know this name. Considered classically Scandi, Samsoe & Samsoe's collections embrace the Nordic ethos of simple clothes, made well. You can shop the Copenhagen-based brand's designs at John Lewis.
Founded in Copenhagen by Karl-Oskar Olsen, Magnus Carstensen and Brian SS Jensen, Wood Wood's designs are characterised by clean lines and a sportswear-meets-luxury aesthetic. Thinking about trying out the athleisure trend? Make this your first stop.
On a budget? Even if you're not, Weekday is worth a look. It's the new H&M - but with the Scandi style dial turned up. Founded by Örjan Andersson and Adam Friberg, the brand, which began life as a cult denim range, describes itself as "modern and mindful".
Filippa Knutsson's eponymous fashion label, which began life in her Stockholm kitchen, is, in the founder's own words, founded on holistic business principles and "dedicated to a carefully curated wardrobe of now". Known for premium basics, Filippa K's detail-driven designs tread the line between the classic and the unexpected with unrivalled panache.
Maria Nilsdotter's fine jewellery designs have adorned the bodies of everyone from Madonna to Beyonce. Bearing this in mind, take a moment to be thankful for the fact that her pieces still sell in the tens and hundreds of pounds range, rather than the thousands, and snap up your own little gem while you can. The Stockholm-based designer invites you to "enter a world of magical creatures, twisted pearls and precious armour".
Clockwise from top left: Eternel Triangle Hoop Earring, £75.90; Feather Cuff, £497.15; Warrior Necklace, £227.70; Eternel Ear Hoop Earring, £75.90; Poison Arrow Stone Earring, £417.45, all Maria Nilsdotter
This viral microwave hack on TikTok is pure genius
TikTok swooping in to save the day, yet again
By Danielle Valente •
British model Ellie Goldstein spills her guide to beauty and staying true to yourself
The British model gave us an inside look into her beauty routine and this is what we learned
By Rylee Johnston •
Best shoes for flat feet: Supportive pairs that don’t compromise on style
Finding the best shoes for flat feet needn’t be a case of compromising on style for the sake of comfort. Here's where to shop...
By Jess Beech •
M&S is selling the perfect spring dress for fans of Kate Middleton's style
The Duchess of Cambridge is a fan of wearing clothes with these four elements
By Selina Maycock •
British clothing brands that will luxe up your wardrobe
Here's the lowdown on our favourite British clothing brands, with classic and chic pieces that will spruce up your wardrobe
By Charlie Bell •
How to dress for your body type - tips and tricks to make the most of your shape
Figuring out what body type you are is sometimes tricky - but once you nail where you fit in the fruit bowl shopping becomes a lot easier.
By Sibelle Mehmet •
Debenhams to open stores next week for massive closing down sale - is your local store on the list?
The high street retailer will slash the prices of its stock for shoppers after going into liquidation
By Selina Maycock •
Bathing suits for body types: How to find the most flattering one piece for your shape
Then our guide to the best bathing suits for body types is essential, confidence-boosting reading this summer.
By Hannah Hughes •
The best dresses for every type of unpredictable spring day
Spring is here, and so are the best dresses of the season. From midi dresses to maxi dresses, here's our ultimate guide to the chic dresses that will spruce up your SS21 wardrobe
By Kate McCusker •
Mom jean outfits: How to give this retro style a fresh, modern look
We’ve got all the mom jean outfits inspiration you need
By Charlie Bell •