Best bra brands to shop right now - according to our fashion editor
These are the bra brands you need on your radar...

By Jess Beech
Good news! The best bra brands are not only available from specialist stores, but hiding in plain sight all across the high-street.
So, whether you’ve recently learnt how to measure bra size and realised your bra sizing has changed, or just want to revamp your lingerie drawer with a different type of bra, we’ve rounded up the very best bra brands to to shop from your living room…
Best bra brands to shop now
1. Wonderbra
If you’re yet to try Wonderbra’s Ultimate Strapless bra, you’re in for a treat. The bestseller alongside their range of strappy styles, it uses a unique hand-support system inside the cup to boost and lift your bust. The shade range is impressive, too, boasting five nudes across an inclusive colour spectrum. There’s no need to settle for beige ever again.
- Size range: 30D-38G
- Price range: ££
2. Rosie for Autograph at M&S
From first bras to basics, it’s almost impossible to think about underwear without picturing the lingerie department of high-street hero M&S. Their Rosie for Autograph range, designed by model Rosie Huntington-Whiteley, has gone from strength-to-strength since its launch in 2012. The real draw is the premium lace and silk fabrics, not to mention the romantic floral prints and gorgeous vintage-inspired shades.
- Size range: 30C - 42G
- Price range: £-££
3. Figleaves
Home to a huge range of lingerie brands, Figleaves is the ultimate one-stop shop for pretty sets through to functional stick-on styles. Alongside brands like Chantelle, Panache and Freya, Figleaves’ very own Millie Lace Bralette has become something of an influencer favourite in recent months. Available in three colours, the five-star reviews speak for themselves.
- Size range: 28D-52D depending on the brand
- Price range: £ to £££ depending on the brand
4. Curvy Kate
If you’ve been blessed with a bigger bust, you’ll know it can be a struggle to find great-fitting bras in your size. Ranging from a D to a K cup, that’s not a problem at Curvy Kate. They test all their bras on real-life models and only take the snuggest, perkiest and most comfortable designs into production. Their website is full of handy tips on finding the perfect fit, too, helping you measure your bust at home.
- Size range: 28D-44G
- Price range: ££
5. Calvin Klein
What Calvin Klein doesn't know about wearable lingerie and loungewear isn’t worth knowing, making them the perfect choice for sleek and sporty bras. Their racer-back bralette has become a cult buy, but there are plenty of plunge, triangle and even push-up bras on offer, too. Keep it classic in neutrals like black, white and grey, or make a statement in vibrant candy shades.
- Size range: 30A-38E
- Price range: ££
6. No. 1 Bra
Good news - wearing a bra just got a whole lot comfier. Having designed lingerie for some of the best in the business for more than 30 years, founder Jeanette Misseldine launched the brand in response to women’s need for supportive, comfortable bras. Instead of traditional underwire, this one is angled away from the breast tissue. The result? Boobs that feel supported and lifted, but not restricted - with no digging in. When we gave one a go for ourselves, we were as impressed with the fabric quality and look as the niggle-free fit.
- Size range: 32B-42DD
- Price range: ££
7. Victoria's Secret
Not just for bedroom-only styles, the extensive range at Victoria’s Secret boasts everything from easy-to-wear T-shirt bras to wardrobe-solving multiways. Look to soft wire-free styles for maximum comfort or boost your cup size with a plunging push-up bra.
- Size range: 30A-44D
- Price range: £-£££
8. Bravissimo
Catering especially for bigger boobs, you can shop bounce-proof sports bras through to pretty bralettes at Bravissimo. Stocking their own range as well as trusted favourites, including Fantasie, Gossard and Wonderbra, you’re sure to find something to suit both your style and your bust.
- Size range: 28DD-40L
- Price range: £-££
9. Lara Intimates
If you’re looking to make more eco-friendly fashion choices, listen up. Lara Intimates craft their super-comfy, wire-free bras from responsibly sourced deadstock fabric. If that wasn’t enough to win you over, they also offer one of the most impressively broad size ranges we’ve come across for a standalone brand. Their Ava 2.0 triangle bra is cut differently in sizes A-D and DD+, to guarantee a comfortable, fully supportive fit.
- Size range: 26A-36GG
- Price range: ££
10. Eberjey
Best known for their luxe pyjamas and loungewear sets, Eberjey knows a thing or two about helping you float around the house in style. Their lace bralettes are so pretty it almost seems a shame to cover them up – although if you’re feeling brave, you could always tease a hint under a crisp white linen shirt. The fuss-free sizing is simple to follow, with styles available in XS through to L.
- Size range: XS-L
- Price range: £££
11. Amoena
Bra shopping can be daunting at the best of times, but even more so after a mastectomy. Luckily, Amoena has a great range of styles to help you both look and feel your best. Their permanent range offers peace of mind, as you don’t have to fret about your new favourite bra being discontinued. If you’re in the market for a breast form, they have plenty of thoughtful, carefully crafted options to consider, too.
- Size range: 32AA-50F
- Price range: £ to ££ depending on style
12. Uniqlo
Not just for heat-tech coats and hard-working basics, Uniqlo’s lingerie offering is pretty impressive. All of the bras offer lightweight, wireless support and are so comfortable you’ll barely notice you’re wearing them. Seam-free styles go undetected under the clean lines of activewear and T-shirts, creating a smooth but structured silhouette. They’ve got pretty much every colour you could imagine, too, for ultimate outfit coordination.
- Size range: XS-XXL
- Price range: £
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