All the products you need for gorgeous, long, glossy lashes - whatever nature gave you
For most women, mascara is the desert island products they can’t do without. With it’s ability to lift, lengthen and curl lashes, the best mascara can open up your eyes and elevate your whole look.
The trick to applying mascara properly is not to get over zealous. Old habits die hard but don’t be tempted to pump the wand repeatedly in and out of the bottle, this pushes air into the tube which cause the product to dry out prematurely and lead to flaky lashes. It’s equally important not to overload the wand with too much product – this results in clumps. Instead, twist the wand back and forth to ensure the formula is spread evenly across the applicator. For maximum impact, start at the root and wiggle upwards, this creates a natural lifted and curled effect. For maximum volume do this 2-3 times, without waiting too long between coats.
How often should you change your mascara? Experts say that we should invest in a new tube every 3-6 months, even if it’s not quite empty. This is because even the best mascaras can harbour bacteria, which over time can fester in the tube and cause aggravation or even infections. Yuck!
So, now that you’re in the market for a new mascara, why not update your makeup bag with one of our favourites? From cult classics that have enjoyed best-selling status for decades to the latest innovations trending now, these are the best mascaras your beauty bag is calling out for.
Click to discover your best lashes yet…
Laura Mercier doesn't launch a new mascara every week, or every year for that matter, so when she does you know that it's going to mean serious business.
This formula is every bit as luxurious as it sounds, with a complex that nourishes lashes as well as building them up to a lovely long and glossy curl. The hourglass-shaped brush grabs every tiny little eyelash from every direction as you pull it up the lashes, meaning even one or two coats is enough for dramatic volume. The formula feels on the drier side, meaning it sets quickly and didn't smudge onto my eyelids during the day as so many do.
If I had to pick a (minor) gripe I'd say this lasting power means it's a tiny bit of a pain to remove, but a decent oil remover did the trick.
Let's get the obvious question out of the way first - why "snap"? Because, according to Maybelline, the wax-free formula is slicked onto lashes clump-free then whipped back off again with water in a snap. Initially, the name had me slightly perplexed, but there's nothing to grumble about with the mascara itself.
It looks and feels almost gel-like on application, wet, slick and glossy, meaning you get deeply black and quite luscious looking lashes, on the natural side in terms of thickness, more daytime than drag. The removal, as promised, is pleasingly simple - I used warm water and a muslin cloth and sure enough it slipped off with ease. Because of this I had reservations about its staying power but despite my fears it stayed put extremely well from morning until my post work cleanse, about 12 hours total. I did notice a couple of smudges after a particularly hot and sticky tube journey, but any makeup untroubled by that environment could also probably survive a nuclear apocalypse and should be submitted for military testing.
Revlon has historically been better known (and better loved) for excellent lipsticks and iconic red nail varnish than mascara. but this new launch could change that because it's a corker.
It's got one of those rubbery, flexible brushes with short, fin-like bristles that grab a ton of formula and load it onto lashes for instant bulk and volume. The shade is called blackest black, which is spot on, and it stays that way throughout the day, no fading to grey.
The price is excellent too, meaning it's worth taking a shot on even if you haven't got on with Revlon's previous eye offerings.
At first glance there seems to be a LOT going on with the wand of Max Factor Voluptuous False Lash Effect Mascara, but don't be put off. That helter skelter shape does two things at once with no extra effort. Start by pushing the wand very roots of your lashes and pull upwards so the little fin-like bristles push product on and lift lashes, and the longer ones comb it all through and curl. Practise makes perfect with this one, so expect a few smudges on your first attempt, but once you've got the knack you'll be rewarded with beautifully thick, long matte black lashes.
Sometimes a beauty innovation comes along that is just so useful, it makes you wonder why nobody thought of it sooner. This is definitely true of Lancome Grandiose Mascara. That curvy 'swan neck' wand is not just a pretty gimmick, the angled brush means that you can apply your mascara equally well on each eye, without having to perform wrist contortion or leaving mascara blobs on the bridge of your nose. The formula's great too, with Lancome's typically luxurious, glossy black finish that won't smear or flake.
They say don't judge a book by it's cover, but the glamorous 3D studded tube of Givenchy Noir Couture Volume Mascara tells you a lot about it's contents. Think dramatic volume, the sootiest of black pigments and lashings of glamour from lash-nourishing rice peptides. Outer beauty isn't everything, but this is one mascara you'll be proud to reapply in public.
In beauty there are areas where it pays to spend and those where it doesn't make a jot of difference - mascara definitely falls into the latter category. Rimmel are particularly well regarded for their mascara selection and this super lengthening wand is packed with tiny fibres for a false lash effect plus a lash growth complex to boost your own natural lashes in time. As you'd expect with a name like this, this is a noticeable mascara - not one for the super natural look - but if you have short lashes or deep set eyes this will give you all the flutter you could hope for.
If you prefer to save high-impact lashes for evening and work a more natural look for day, Bobbi Brown's Everything Mascara could be your new best friend. An easy-to-wear mascara that gives natural definition, rather than overt length or volume, it's also a no-smudge formula, so couldn't be more user friendly if you're the kind of person who tends to get ready on a rush and doesn't have time for make up touch ups throughout the day. Lovely, life-friendly stuff then. Classic Bobbi.
To say Dimensions De Chanel is a good all-rounder is not to damn with faint praise - it does just enough of everything and does it very, very well. It won't overload with unseemly volume, the fluffy, flexible brush has neatly spaced bristles to grab just the right amount of waxy fibre-enhanced formula and evenly coat lashes. The colour is a deep glossy black - not too sooty - and stays put against humidity or oily, hooded lids. The result is long-lasting lengthened, naturally pretty lashes that'll make you want to wear it every day.