Emma Willis' £20 moisturiser is a French pharmacy favourite

Emma Willis moisturiser — (Image credit: @emmawillisofficial)

Emma Willis has been stealing the spotlight on this year's Strictly Come Dancing. Week after week, the seasoned television presenter charms millions of viewers (five million tuned in on October 10th) with her infectious smile and familiar warmth. But here at woman&home HQ, she's caught our attention for another reason – her enviable glow.

"What is Emma using on her skin?" was one message that cropped up in our beauty team's group chat. "I want an entire breakdown of her skincare routine!" read another. And, as if we'd manifested it, an email landed in our inbox a few days later revealing her go-to face moisturiser.

A cult classic and French skincare staple, Willis is reportedly a huge fan of Embryolisse Lait-Crème Concentré. She's previously spoken about taking a pared-back approach to her beauty routine, favouring multitasking products over complicated, multi-step routines – so it makes sense that this hardworking cream has earned a place in her beauty bag.

Embryolisse

Lait-Crème Concentré Multi-Purpose Moisturiser 75ml

First developed by a Parisian dermatologist in 1950, Lait-Crème Concentré has since earned an impressive celebrity following. Gwyneth Paltrow is also a fan, having previously described it as her "miracle moisturiser", while makeup artists have long relied on it to prep skin before foundation. Michelle Keegan's makeup artist has also reportedly used it for her TV and red-carpet appearances.

It just works. The cocooning formula combines shea butter, beeswax and aloe vera to hydrate parched complexions and help prevent moisture loss, leaving skin feeling supple and comfortable.

Its rich, creamy texture is particularly well suited to dry skin, while the moisturising ingredients help create a smoother surface for makeup application. At this time of year, when harsh temperatures and central heating can leave skin feeling dry and tight, it's a brilliant everyday moisturiser for protecting the skin barrier.

A post shared by Emma Willis (@emmawillisofficial)

There's also more to it than moisturising. Described by the brand as a three-in-one product, it doubles as a makeup primerand, rather surprisingly, a makeup remover. It can even be applied in a thicker layer as a nourishing face mask. Not bad for a product that costs just £20!

Emma Stoddart is a freelance beauty journalist and self-confessed skincare aficionado with over five years’ industry experience. Emma has worked for some of the UK’s top women’s titles including Net-A-Porter, Stylist and Grazia. Her experience spans online and print as well as producing editorial shoots with some of the industry’s biggest artists, including Val Garland. Asides from working with them behind the scenes, she’s also had the chance to interview the likes of Patrick Ta, Pat McGrath, and Sam McKnight for all their insider tips and tricks.